Green Options

I am really excited about the Rain Tee Collection by Andira International!

Not only are these organic tees stylish, organic, fair trade, and beautiful, they were designed by children surrounded by the destruction of their rainforest.

These t-shirts were inspired by children themselves.  Andira International donated school supplies to children living in endangered rainforests in South and Central America.  The children were asked to illustrate what they saw occurring around them. The result is the Rain Tee Collection.

My Rain Tee Collection shirt is the “Tree of Life”. This tree is crying leaves that symbolize tears. It was designed by an 11-year-old girl living in Peru named Mariela.  According to Andira:

The illustrations we feature, such as “Cut Down Trees” (left) are only part of the powerful message given to us by youth living with environmental destruction.

These children are teaching us that we are all connected. What happens in their home absolutely affects what occurs in ours.

For every Andira Rain Tee sold, a child in Costa Rica participating in Kids Saving the Rainforest will receive a tree to plant in an area of their forest that has been destroyed. The statistics on the destruction of the rainforests of Costa Rica are alarming:

We have a number of loyal readers of this blog in the green apparel industry and its rapid growth is yielding rewards for ecopreneurs targeting the variety of consumers that I mentioned in my post, The 4 Green Fashion Consumers – Which One For You?

The Living Green consumer, who has embraced the whole concept of the environmental lifestyle

The Core Fashionista, “who is looking to build up the green in her fashion portfolio,”.

The Walking Green consumers, “driven by wanting to belong to a greater community. These are trend followers.”

The Spending Green profile, the shopper who buys green clothes because “that sense of exclusivity and entitlement are important to her.

The green fashion industry is exploding. More and more companies are entering the field every day and still, the consumers’ voracious appetitive for eco fashion seems to be not even close to be satiated.