How Organic Is Organic Apparel?
We have a number of loyal readers of this blog in the green apparel industry and its rapid growth is yielding rewards for ecopreneurs targeting the variety of consumers that I mentioned in my post, The 4 Green Fashion Consumers – Which One For You?
The Living Green consumer, who has embraced the whole concept of the environmental lifestyle
The Core Fashionista, “who is looking to build up the green in her fashion portfolio,”.
The Walking Green consumers, “driven by wanting to belong to a greater community. These are trend followers.”
The Spending Green profile, the shopper who buys green clothes because “that sense of exclusivity and entitlement are important to her.
The green fashion industry is exploding. More and more companies are entering the field every day and still, the consumers’ voracious appetitive for eco fashion seems to be not even close to be satiated.
