How sweet are these organic cotton prints from Baby Bird Design? I ran across Emily’s shop over the weekend, and I’ve got to say: I’m swooning from cuteness!

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♥ Check out this ravishing ruched sun dress with flower waist accent on sale at Jute and Jackfruit! It’s:

• made with 37 % certified organic cotton, 58 % soy, and 5% spandex
• one-of-a-kind, handmade, organic artisan clothing with a twist
• handcrafted in the United States by green designer Kelly Lane

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This “driftwood dress” is simple yet stunning for a day by the sea:

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I had an opportunity to talk with Ina, one of the founders of M641, and learned more about the designs, the philosophy and the friendship that foster feel good fashions and plaid with a pulse.

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We have a number of loyal readers of this blog in the green apparel industry and its rapid growth is yielding rewards for ecopreneurs targeting the variety of consumers that I mentioned in my post, The 4 Green Fashion Consumers – Which One For You?

The Living Green consumer, who has embraced the whole concept of the environmental lifestyle

The Core Fashionista, “who is looking to build up the green in her fashion portfolio,”.

The Walking Green consumers, “driven by wanting to belong to a greater community. These are trend followers.”

The Spending Green profile, the shopper who buys green clothes because “that sense of exclusivity and entitlement are important to her.

The green fashion industry is exploding. More and more companies are entering the field every day and still, the consumers’ voracious appetitive for eco fashion seems to be not even close to be satiated.

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Her passion for the culture comes through in some of the gorgeous pieces that she carries, such as the beautifully designed tea towels.  Inspired by her memories and travels, Hammocks and High Tea line definitely evokes sunny imagery of open air markets and lush tropical, lazy days of summer.

The pieces in the home goods collection are made with organic fabrics, including hemp, soy and organic cotton. Each product is made by hand, and printed using water based, solvent free inks.

I love the Indian Summer tea towel in Nigella (shown left) decorated with bold Hibiscus for $13 online. It’s the perfect hostess gift.

Last week I was in Florence to visit the fifth edition of Terra Futura, the national meeting-exhibition of the “good practices” of sustainability. The goal of this event is to bring the whole society towards a process of global sensitization. 500 expositive areas and more than 4000 companies showed visitors a lot of products and services, which have been made according to the sustainability’s principles. A free exhibition with a calendar of cultural events including conferences, seminars, workshops and laboratories focused on many themes: energy, water, pollution, recycling, architecture, and economics.

Among others, interior design and fashion departments were on show in Terra Futura.
Where better than in Florence? Fashion and clothing have been representing a must for centuries here and the city hosts the world`s biggest men`s fashion event: Pitti Immagine Uomo. Every year in January and June, many Italian and foreign designers arrive in Florence to participate to this cool show, calling a very big attention on the city.

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