Consumer Appetite For Green Food Is Largely Driven By Health Considerations
Despite all the talk of the fight against global warming, the major driving factor behind US consumers’ appetite for green products is health, according to research published by Mintel.
The report, entitled Green Living, researches the factors involved in environmentally friendly purchasing decisions and establishes a firm connection between health concerns and green food products. Green food sales are experiencing massive growth, Mintel says. The research house predicts the natural food and drink products market to be worth $19.6 billion this year, compared to $11.9 billion last year.
One factor in the growth is the ever increasing sophistication by producers who go to great lengths to innovate product development procedures. In the next few years, the alcoholic beverages branch might be one to watch. Mintel singles this area out as a new growth sector. A clear example of an alcohol company “going green” is McCormick Distillery’s recent launch of a new luxurious brand called 360 Vodka.
