Worried About The High Cost Of Green Products? Inflation Will Help

mcmilker — Mon, 16 Jun 2008 11:58:19 +0000

One hurdle that many companies selling green goods face is convincing consumers to pay the difference between conventional and green or organic products. Recent health scares and increased interest in saving the planet aside, a recent article quoting a LOHAS survey states:

…many consumers’ purchasing patterns are affected by the phenomenon of trading up: a willingness to pay more for a product that is emotionally satisfying in terms of the perceived quality, performance, brand image, and the stature it provides.

Things could change.

As prices for a wide variety of commodities hit levels not seen before, the cost of everyday items from food to furniture and gasoline to gadgets is rising also. This is, of course, putting a bit of a strain on consumer’s pocketbooks.

Green Options » organic food prices

Worried About The High Cost Of Green Products? Inflation Will Help

…many consumers’ purchasing patterns are affected by the phenomenon of trading up: a willingness to pay more for a product that is emotionally satisfying in terms of the perceived quality, performance, brand image, and the stature it provides.