NRDC’s OnEarth site has an educational article out on blue jeans that states:

“Some 450 million pairs of jeans are sold in the United States each year — 1.5 pairs for every man, woman, and child. The average woman has eight pairs in her closet. Chances are that to make those jeans, cotton crops were drenched in pesticides; fibers were stained with toxic dyes… There is another option: the eco-minded can invest in a pair of jeans woven from organic cotton, dyed with natural indigo, and faded with nontoxic ozone.”

In the post they cover the truth about growing cotton, making denim, dying, hardware, distressing and fit. Here is a quick recap of the downside to wearing denim from the Natural Resources Defense Council:

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Here is our Q & A:

1. Tell us more about how you came up with the name for your organization? I also dig your blog. Which one came first the blog or the company?

I have been deeply involved with the organic movement since the first day I walked into a health food store as a teen growing up in New Orleans. I naturally knew any business I would run would have to be related to health and preserving nature. So when my childhood best friend moved to Germany and began bragging about his “oko box” of affordable organic goods delivered from the farmers each week, his excitement really stuck with me. “Oko” is german for organic, and his descriptive stories of what arrived in his “oko box” left me feeling inspired- I knew I wanted to be part of a movement that made organic more accessible and affordable in the US with the ease he was experiencing in Europe.

Being that I have chemical sensitivities and some health probs I quickly became conscious of the connection that not only did our food need to be ecological & organic, but that every purchase we made, every product we used, every consideration must be done with the earth in mind. When I saw that there was plenty of organic baby products out there, but eco minded adults were being left behind by the organic fashion industry I decided to start “The Oko Box”. The catch for me, was it had to be affordable and break certain style barriers. I think I have a little something for everyone now, whether classy, hippy, punk, or suburban there’s a garment to love. The blog was born after the store and fairly recently, but has gained a huge following already which is a lot of fun for me! I really love to interact with customers and readers, your opinions totally matter to me.

2. The Öko Box mission is wonderful and we love that- “The Öko Box donates monthly to the National Wildlife Federation, in support of their Backyard Wildlife Habitat Program,” Please tell us more about your wonderful connection to these organizations and nature.

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