5 Ways Green and Organic Brands Can Survive When Consumers Switch to Private Label

mcmilker — Wed, 25 Feb 2009 13:58:03 +0000

If you’ve been following the news, and I’m sure you have, you’ve seen or read an article similar to this one which appeared Media Post, Blue Skies Ahead For Private Label.

Private-label packaged goods could surge as much as six times the roughly one-point market-share gain already seen since the recession began in December 2007, Jack Neff reports, bolstered by a slowdown in consumer spending that could last from four to 10 years.

This sounds scary, if you’ve been building your brand based on a green selling proposition. Then you come across something like piece, this from Ad Age, Private Label Winning the Battle of the Brands, and you wonder how you will survive.

4 Questions to Ask Before You Launch an Organic Product

mcmilker — Mon, 14 Apr 2008 12:00:14 +0000

Watching the news and reading the popular press you’d think that the interest in organic products is so high that simply making your idea for a new product a reality ensures success. Not so fast.

One of the biggest fallacies in popular folklore is:

“Make a better mousetrap and the world will beat a path to your door.”

In reality, over 90% of businesses fail within the first five years, even the ones with really great ideas. Good execution beats originality any day. And good execution requires good solid market information.

With organic products so hot many a natural product manufacturer or organic food processor has found initial success came easy. As the field matures however, competitors enter the market and bigger retailers show interest in the product. Both require a fledgling company to be prepared with data and selling points.

Green Options » organic marketing

5 Ways Green and Organic Brands Can Survive When Consumers Switch to Private Label

4 Questions to Ask Before You Launch an Organic Product