Green Options

I recently watched a video on Ecostiletto featuring Rachel Sarnoff & Josie Maran dishing on this mascara - in fact, not just chatting about its accolades but actually giving it the onion test. That’s right… the onion test. Translation: taking an everyday onion and chopping it with your eyes wide open. Unless you’re wearing safety goggles or have your eyes shut, this will usually produce streaming tears in the most hardened among us. The conventional mascara was a washout. Josie Maran’s mascara… not a smidge of mascara anywhere except on her lashes!

I’ve been waiting (patiently and not so patiently) to see how long it would take for truly biodegradable packaging to hit the markets. Sure the market has been working on bioplastic polymers for sometime but there are still issues with heat & cold tolerances that make usage limited. Enter Organic Essence! This is truly the ultimate in green packaging; using recycled paper pulp, soy inks, organic adhesive and even organic glaze on the outer surface. While the jars are not exactly my cup of tea in terms of design, I’m giving these guys major kudos for developing what is sure to revolutionize the way our organic & natural beauty products are bottled.

If you recall I recently wrote about the emergence of a phenomenal number of organic & natural beauty products - 800 last year alone to be exact. That figure in and of itself is pretty impressive but more compelling for me is the way the formulation landscape is changing… dramatically. Gone are the days and the mindset of conventional wisdom dictating that if you use natural or organic skincare you’re selling yourself short somehow in the anti-aging stakes. If you didn’t already see it coming, consider yourself now informed. With all the revolutionary discoveries being made in green chemistry and an increasingly complex understanding of how to impact the very structure of skin, we’re entering a new era of…..

The girls over at Organic Beauty View have just previewed the official launch of the latest makeup collection from Aveda. Shown here are three hot new looks from the Uruku Makeup Collection. New formulas, new shades and all 100% color from the earth. Aveda has collaborated with the Yawanawa people in the Amazon to organically & sustainably grow urukum and annatto - two rich color pigments used by the tribes for faces, eyes and lips. With a product lineup that includes sheer moisturizing lipsticks, long-wearing crease resistant eye colors, cheek & lip glow, eye & lip liners there are no excuses for not rocking your inner organic glamazon! Get the look now. Writer :: Emma Pezzack - www.futurenatural.com: the best organic beauty products in the world.

Image credit: Aveda Website - Uruku Collection

Everyone has a different idea of what looks natural and as always what suits one doesn’t necessarily work for another. Here are three looks taken from the Fall ‘08 RTW collections showcasing various ways to interpret natural. The key to any natural makeup look is keeping it simple, real, light in texture and easy to apply. The perfect product to do all of that?  A genius multi-tasker that can be used for several different applications. A favorite organic & natural beauty product to help achieve these looks above is the brilliant and multi-tasking Suki Pure Cream Stain for Lips & Cheeks. Silky to apply, blends beautifully, loaded with pigment (use a lot or a little), melds with skin & full of organic goodness. Writer :: Emma Pezzack - www.futurenatural.com: the best organic beauty products in the world.

Suki Pure Cream Stain for cheeks & lips - Color picks :: 1. Dahlia 2. Clay 3. Sandstone

Look One: Image/Don Ashby & Olivier Claisse - Marc by Marc Jacobs Fall ‘08/Model: Hyoni Kang
Look Two: Image/Don Ashby & Olivier Claisse - Calvin Klein RTW Fall ‘08/Model: Natalia Schueroff
Look Three: Image/Matteo Volta - Hermes RTW Fall ‘08/Model: Taryn Davidson (VIVA)