Posts Tagged ‘organic products’

The Organic Home

At the heart of The Organic Home is a clear motivation, the wish to share.

As the business grows and develops, the responsibility and potential will be divided between all our partners, both as experts in specific fields, and also as local and national coordinators.

Just as a seed, if carefully planted, tended and nurtured will grow into a beautiful tree, with deep and stable roots, so too will The Organic Home develop and grow – with a strong and stable basis, and with the potential for abundancy later in the season’s cycle.

Tulsi or Holy Basil - India’s Sacred Medicinal Herb

Sacred to the Hindus, people often ask me the reason why Tulsi or the Holy Basil is considered holy. The tonic properties of tulsi are believed to enhance longevity and help treat a host of illnesses from asthma and stress.

LA Times: Natural Nontoxic Ingredients Go Mainstream

For those of you who don’t read the LA Times, here’s a green products article you’ll want to catch. Today they featured a detailed story about green chemistry–the companies developing green body care, house cleaning and home building materials and the challenges they face. And, oh ya, also about the multi-millions in revenues they are earning and consumers learn more and care more about what goes into the bodies of their families.

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4 Questions to Ask Before You Launch an Organic Product

organic.jpgWatching the news and reading the popular press you’d think that the interest in organic products is so high that simply making your idea for a new product a reality ensures success. Not so fast.

One of the biggest fallacies in popular folklore is:

“Make a better mousetrap and the world will beat a path to your door.”

In reality, over 90% of businesses fail within the first five years, even the ones with really great ideas. Good execution beats originality any day. And good execution requires good solid market information.

With organic products so hot many a natural product manufacturer or organic food processor has found initial success came easy. As the field matures however, competitors enter the market and bigger retailers show interest in the product. Both require a fledgling company to be prepared with data and selling points.

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