Green Options » organic products

The Organic Home

markgolding — Mon, 02 Nov 2009 20:23:47 +0000

At the heart of The Organic Home is a clear motivation, the wish to share.

As the business grows and develops, the responsibility and potential will be divided between all our partners, both as experts in specific fields, and also as local and national coordinators.

Just as a seed, if carefully planted, tended and nurtured will grow into a beautiful tree, with deep and stable roots, so too will The Organic Home develop and grow – with a strong and stable basis, and with the potential for abundancy later in the season’s cycle.

Tulsi or Holy Basil - India’s Sacred Medicinal Herb

Reenita Malhotra — Tue, 11 Nov 2008 03:17:47 +0000

Tulsi or Holy Basil, India’s Sacred Medicinal Herb

Sacred to the Hindus, people often ask me the reason why Tulsi or the Holy Basil is considered holy. The story goes that the plant was once the devoted wife of a celestial being. Lord Krishna tricked her into committing a sin so she cursed him into becoming a stone. Impressed with her devotion and sense of righteousness, the Lord blessed her saying that she would be the subject of worship from then on. Tulsi is considered to be a symbol of fidelity. As an adaptogen, it helps maintain blood sugar levels within a normal range. It is also believed to nourish the mind and elevate the spirit.

Tulsi - An Important Medicinal Plant

Although it grows wild just about all over India, tulsi can be found in many homes and temple gardens. Ayurvedically speaking, the medicinal properties of this plant make it sacred. Ancient Indian forest-dwellers would apply a poultice made from the paste of the leaf to destroy poison from snake and scorpion bites. While this is less of a problem for urban folks today, its anti-fungal and antiviral properties make it the perfect medicine for those annoying days when you are stuck at home with the flu, or when you are nursing the common cold. The tonic properties of tulsi are believed to enhance longevity and help treat a host of illnesses from asthma and stress.

LA Times: Natural Nontoxic Ingredients Go Mainstream

Leah Edwards — Mon, 15 Sep 2008 03:54:06 +0000

For those of you who don’t read the LA Times, here’s a green products article you’ll want to catch. Today they featured a detailed story about green chemistry–the companies developing green body care, house cleaning and home building materials and the challenges they face. And, oh ya, also about the multi-millions in revenues they are earning and consumers learn more and care more about what goes into the bodies of their families.

Writer Marla Cone points out that the green products available today are not perfect, but the article is encouraging for the prospects for green businesses. And although she is focused on big companies that are going green, she also gives some good case study material on green companies that have gone big.

More on green products from Ecopreneurist:

Attack the Ingredient Not the Brand: Is Burt’s Bees New Campaign on the Right Track?

Organic Lotions Go Glam and Luxurious

4 Questions to Ask Before You Launch a Green Product

4 Questions to Ask Before You Launch an Organic Product

mcmilker — Mon, 14 Apr 2008 12:00:14 +0000

Watching the news and reading the popular press you’d think that the interest in organic products is so high that simply making your idea for a new product a reality ensures success. Not so fast.

One of the biggest fallacies in popular folklore is:

“Make a better mousetrap and the world will beat a path to your door.”

In reality, over 90% of businesses fail within the first five years, even the ones with really great ideas. Good execution beats originality any day. And good execution requires good solid market information.

With organic products so hot many a natural product manufacturer or organic food processor has found initial success came easy. As the field matures however, competitors enter the market and bigger retailers show interest in the product. Both require a fledgling company to be prepared with data and selling points.