By Sonya •
February 27, 2009
A new U.S. organics education and marketing campaign is aimed at families with young children. The Organic Agriculture and Products Education Institute (Organic Institute) has launched ‘Organic. It’s worth it’, its first national consumer campaign.
“The mission of this campaign is to answer consumer questions about organic with the clear message that organic is worth it in every way from health care and economics to farming and the environment. It will increase consumer trust, knowledge and purchase of organic products,” says Christine Bushway, president of the Organic Institute and executive director of the Organic Trade Association (OTA), the campaign sponsor.
By Lucille Chi •
September 18, 2008
The Eco-Ganik style is driven to “complement hip, carefree, eco-conscious lifestyles“. Shown here are a few examples from their upcoming collections. Each look is versatile and creative, yet, classic and comfortable.
They combine soft jersey basics, feminine tunics, dresses, fashion-forward knit and woven tops, as well as woven and knit bottoms. While collections are currently found nationwide at major retailers like Macy’s, Nortstrom, and Anthropologie, Eco-Ganik is a truly California based business that is all for US manufacturing. They also remain an active member of the Organic Trade Association, the Co-op America Business Network and OTA Fiber Council Committee. The Organic Trade Association is a membership based business association bringing together certifiers, growers, policy makers, manufacturers, shippers, processors, and retailers in North America and Mexico. The goal of the OTA is to promote the integrity of the organic standard in North America.
A new U.S. organics education and marketing campaign is aimed at families with young children. The Organic Agriculture and Products Education Institute (Organic Institute) has launched ‘Organic. It’s worth it’, its first national consumer campaign.
