By mcmilker •
January 22, 2008
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There have been several articles on Public Relations blogs recently about the difficulty of promoting green businesses. In our current climate, thousands of organizations, big and small are trying to go, or appear to go green. Hundred’s of websites are devoted to the eco movement; the mainstream media loves a green product story…and they have many from which to choose.
P.R. professionals bemoan this situation.
The point is actually how difficult it has been doing PR, specifically media relations, within the green space. As I told PR Week I’ve never dealt with an industry this tough and this cut throat. Everyone is trying to talk green and it makes it very challenging.
Paul HawkenIf you haven’t heard of Paul Hawken’s work, it’s not because he hasn’t tried. In fact, his bio reads like that of someone on a mission, which of course he is. One of this country’s strongest voices on the relationship between business and the environment, Hawken is known as a tireless environmentalist, author, and entrepreneur. The shear scope and volume of his work are remarkable.
His newest book, [...]
