First Time Homebuyers qualified for Fed. Stimulus Funds. Why not \”greenovate!\” $50K available in grant money for home improvements for qualified individuals.”

Were you starting to believe that the Federal Stimulus $$ were for everyone but you? Brace yourself, because you, - yes YOU! - even if you’re not a billionaire banker or jet-setting car company executive - may be able to qualify for a nice chunk of change from the government to buy your first home.

In a national program, the Federal government is making available up to $75K dollars in a 0% interest, 20-year deferred home loan if you meet certain qualifications. What are the qualifications? You must be a low ($46K per year) –medium ($66K) income earner and have a FICO score of at least 620. If you have all that, pay attention, because you can get yourself qualified for not just up to $75K in a 0% home loan but also another $10K towards the down payment of said home or the closing costs upon purchase, you choose.

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Let’s start by mentioning a few of the wonderful things that the Los Angeles Business Council and its fabulous President, Mary Leslie, are doing: They are corralling the city’s public and private heads of agencies and businesses into a forum where they can engage in conversation. This corral has taken place at the Getty Museum for the past 3 years under the moniker of the Los Angeles Business Council’s Sustainability Summit.

On August 10th, Leslie is hosting a similar event specifically for our film industry. The LABC is shepherding our City’s prominent, if not still #1, industry – the film studios – and getting them all together to talk about the business of sustainability: Sustainability and the Entertainment Community.
I’m all for conversation. When we sit down and talk with each other, a wealth of information can get shared if all parties engage and are engaged. Personally I’m convinced that it was through these types of pow-wows that the notion of “creating fire” was spread among humankind.

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Case in point: Water Conservation

“Water conservation” is the phrase that, without exception, our various City and Municipal water kings refer to when they point to our greatest water resource in the face of declining water reserves. They refer to the fact that our citizens’ conservation efforts have resulted in our water usage rates remaining at the same level for the past decade despite the significant rise in population in our city.

One would think, then, that an agency such as LADWP would have a mechanism by which they can explore and vet new products and vendors that could help save even more water in city-wide public-private partnerships. Right? Especially now that they have been under such fire for using the “stick” of fines and tickets for wasteful water usage – some even calling the leadership of LADWP as orienting itself towards “police state” tactics.

Well – let’s see – Is there an open procurement procedure at LADWP? Hmmm…if there is, after a full year of texting, emailing, meeting with and having the Czar of DWP over to my house to talk about the issues, I can honestly and confidently say, No, there’s not. Even after I was able to pointedly make this issue clear at The Israel Conference attended by Nahai and a number of his business associates from Israel, I was dismissed out of hand for bringing to their attention such a low-tech, low-investment business proposal that was U.S. borne as opposed to originating elsewhere. [My business proposal involves a waterless carwash product which replaces the need to use water – even a drop of water – for washing vehicles. Likewise, it requires no investment in machinery and it’s locally manufactured, is non-toxic and is biodegradable. It also offers a partnership with Youth Employment services to give youth green jobs.]

After a year of talks, emails, phone calls and even an in-office pitch at LADWP have I been successful in getting anyone from the DWP to even look at a demo of the product? No. I have not. However, I was invited recently to watch a demo of a competing product that a) requires the investment of $10 - $15K in machinery per car wash location and b) is manufactured in Korea that LADWP had sent its representative on a Saturday to check out. Of course, LADWP has money to burn now; they are lending the bankrupt City of L.A. money from their $4B kitty while pledging to aggressively go after Federal stimulus money. Someone please explain this to me?

In my discussions with Mary Leslie, two questions regarding this sort of “business as usual” behavior arose: 1) What’s it going to take to establish a transparent procurement mechanism for agencies operating under and answerable to the City of L.A.? How can we get this up and running now? Now, when the economy and entrepreneurs and small business owners need a shot at staying in business and feeding their families.

And 2) Do we need Charter Reform? This, of course, has to do with renewable energy generation and feed-in tariffs. But are the days of DWP being the sole owner/operator of electricity in the City of L.A. numbered? For example, Safeway Inc., with its owner-operated, self-sustaining, solar generated feed-in tariff system for its vast California grocery store operations, could not implement their very successful sustainable energy business model within the city of L.A. – because of DWP’s lockhold on electricity generation. Historically, whenever there’s been an attempt towards distributed energy generation, that attempt gets squelched or killed here in Los Angeles. Are we ready for some change? People, are we really ready for some change?

Another example – this week’s Brand X publication, put out by the L.A. Times has a story about Sylmar-based lithium-ion battery manufacturer, Quallion. The owner of the company, Alfred Mann, has a personal net worth of $1.4 billion. His company expects to earn more than $25 million this year thanks to their U.S. military contracts. But that hasn’t stopped him from getting the support of the L.A. Board of Supervisors in going after $220M in Fed. Stimulus Funds from the D.O.E. to set up a battery manufacturing plant in Sylmar. My question: If he gets this money from our taxes, are we, meaning EVERYBODY in the State of California, automatically paid shareholders in Quallion?

The answer, I hope for all our sakes, is Yes.

This closed door, backroom handshake way of doing business is a mindset. It’s not capability. It’s not a question of good business. It’s not best practices in business. It’s not a matter of philanthropy vs. profit-yielding methodology. And it’s certainly not a question of a better energy efficiency (or water conservation for that matter). It’s a mindset. Does that mindset any longer have any place in our city if we are going to be, as our Mayor has stated on many occasions, “coal free” by 2020, use 40% renewable energy for the city by 2020 and be the center of a Clean Tech Corridor with a healthy, employed population who can pay their mortgages and feed their children? Another accomplishment: L.A.’s Green Building Ordinance. Read here about L.A.s Green Building Ordinance

Indeed, one of the keys to L.A.’s economic development is the growth – and support of – indigenous renewable programs for our city. This is the Next Wave. Everyone who voted for change, here’s your chance. Let’s see some change.

Paige Donner writes the popular Greening Hollywood Blog and also is the Owner-Operator of the eco-consulting business, Greening Hollywood.

Sony Pictures Studios believes in creating a culture on their Culver City campus. For CEO Michael Lynton and Co-Chairman Amy Pascal this includes a culture of environmental responsibility and sustainable stewardship, according to Jon Corcoran, VP, Corporate Safety and Environmental Affairs and John Rego, Director, Environmental Sustainability for the movie studio.

During a recent tour of the facilities, they each pointed out that education and employee awareness were key to behavior changes when it comes to environmental stewardship. This philosophy is in keeping with the Japanese tradition of creating an employee culture, a loyalty that reaches beyond the standard employee-employer structure, and one that gives and takes both ways. [Pictured: John Rego, Sony Studios; Paige Donner, Greening Hollywood; and Jon Corcoran, Sony Studios; photo by Ann Burkart]

Case in point: On June 29th, as part of Sony Studios “Links Green Series” they hosted a lunch time “Residential Solar and Hybrid Car Program,” presentation. This is an incentive program, offered through the studio, that gives employees a check for up to $5000 when they either buy a hybrid electric vehicle or install solar voltaic panels on their residence. This incentive “payback” is above and beyond the State and Federal tax incentives. Believe me, I asked. Don’t everyone blast your resume off to Sony Pictures Entertainment now!

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fashionable, infused with quality craftsmanship and it’s only after the fact that one realizes their environmental aspect.

While speaking with her initially, however, we found ourselves on the subject of Ojai and the Ojai Foundation which has been teaching the arts of permaculture and sustainability back when these were “fringe” paths pursued by the hippie-culture. Ojai is the small “art town,” set back in the hills off the 101, between Santa Barbara and Los Angeles. These days The Ojai Foundation is focused on “Council” a program they have been taking out to area schools in the local and surrounding counties.  What is “Council?”

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If a person’s clout can be measured by the resources they can commandeer, then Hurd is most certainly still at the top of the Hollywood heap.  Not only was the Sony Pictures Studio lot supremely pleasant to stroll around, but volunteers were everywhere to assist with even small things like fetching water. Seriously.

And Sunday’s complimentary lunch featured no less than 10 honey wagons set up to serve the likes of lobster rolls, shrimp tempura and teriyaki flank steak.  Hurd commented to me that people were already asking her when next year’s conference was going to happen and said that “we didn’t even think we’d pull this one off!”  They expected 600 attendees - 900 paying producers showed up.

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There’s more to bringing the beauty industry and green scientists together, all at one table, then might first meet the eye. By the time I presented our panel of beauty experts, moderated by Rachelle Carson Begley, last weekend in my Greening Hollywood: Guild by Guild seminar and workshop, I had learned a lot. I had learned more than just that Tarte has come out with a game-changing mascara called Lights, Camera, Lashes! and that O.P.I. had removed all three of the most harmful chemicals in their nail polish, and that Suki Pure has re-defined how to be profitable and committed to pure ingredients in the cosmetic industry.

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Vibiana hosted an afternoon of wedding cake and champagne recently when A Soolip Wedding, a name synonymous with chic and elegant weddings, put on their annual confection of information for brides and grooms-to-be. Vibiana is the name of the event space located in downtown L.A. in what used to be the Catholic Archdiocese of Los Angeles.

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Paige Donner, Founder of Greening Hollywood and EcoPreneur Salon; and Janine Johnson, Founder of GreenWave Enterprises Host EcoPreneur Salon at Marrakesh House, Culver City, May ‘09.

Paine, owner of Marrakesh House used Shellie Collier, noted LEED AP, as his green building consultant.

Paige Donner’s Greening Hollywood presented the EcoPreneur Salon with co-host Janine Johnson, founder of non-profit Greenwave Enterprises. “We recognize that global progress is unstoppable, what makes us different are our wholistic solutions vs. simply green solutions. Our solutions are green, sustainable, forward-thinking, and ever-changing,” states Johnson who is now touring with band Crystal Method.   Johnson’s day job is working for environmentally sustainable property developer Kalia Living whose eco-communities are centered in Costa Rica.

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Timothy Martin, founder of the Izo Cleanze an all-natural juice cleanse, walked me through a 5-day juice cleanse or “fast” and offered some coaching along the way, which is documented here in our Moveable Juice Feast conversation.  Another option is Charisma Cuisine whose Victoria Wieszkowiak offers a 3-day juice fast which includes daily doses of fresh coconut juice, full of electrolytes.  Anyone who loves organic fruits and vegetables needs to stay up on two bills floating through Congress right now: H.R. 875 and especially H.R. 759.  Read up on them HERE.

For Springtime Regeneration and Renewal, nothing tops Raw Juice!

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