If you don’t have time to make you own gift wrap or cards this year, or maybe if you just need a starting point check out Earth Love’n Paper Products. They make gift wrap and note cards from 100% recycled paper.

One of the terrific things about greening a print marketing program is that many of the best practices in marketing today have “green” as a by-product.

Take the example of J. C. Penney, which made marketing headlines today when it announced that it would be discontinuing its semi-annual Big Book catalog after the Fall-Winter 09 season. Over the years, J. C. Penney was finding that its catalog was less a direct selling channel than a way to prime the pump for online sales. Instead of wasting volumes of paper, ink, and coating — not to mention the fossil fuels to deliver the 800-1000-page books — it decided to slim things down.

Quebec has taken a long hard look at itself, and decided it doesn’t like what it sees.

Its policies simply aren’t working.  Overall waste generated has nearly doubled in the past 10 years, with waste going to landfill rising by over 10% in the same period.

One of its key targets was to get 60% of the province’s waste food into composting by 2012 has had to be abandoned: the current figure is only 12% and the target just cannot be met.

However, rather than just trying to fiddle with green taxes, the government has gone straight for the jugular and announced plans to make it illegal to dump rubbish and food waste.

Did you notice something different on the back pages of The Order of the Phoenix? If you live in the Canadian market, you might. The fifth book in the Harry Potter series has something unusual on its back pages. It’s an environmental audit.

The audit, produced using New Leaf Paper’s Eco Audit Calculator, uses New Leaf EcoBook paper, which uses 100% postconsumer waste. This is something new in the book market, which is normally so sensitive to price.

While the paper does cost more than virgin, these costs are offset by the extreme environmental benefits of switching to paper made with 100% postconsumer fiber. Because virgin paper costs less than recycled papers, the book industry has traditionally gone almost exclusively with virgin stocks. But Scholastic decided to make an environmental statement — a big one.

According to the audit, on the 950,000 print run, this simple switch resulted in a savings of 29,600 trees, 12.4 million gallons of water, 20,300 BTUs of energy, 1.4 million pounds of solid waste, and 2.7 million pounds of greenhouse gases. That’s more than just a drop in the bucket.

Empty cardboard toilet paper rolls are one thing that everyone seems to have.

My kids love to play with them to make binoculars and all sorts of fun playthings.

I have found several creative ways to transform toilet paper rolls. Favor boxes for special occasions and parties are one way to put them to good use.

Anyone can easily take empty rolls and turn them into fun party favors, especially for Halloween.

In today’s marketing world, the paper industry is seen as the big, bad guy — the energy hogging, landfill-clogging waste producer that needs to be replaced by cleaner, more efficient electronic media. But is this really the case? The paper industry claims that the opposite is true. It points out that electronic media are huge consumers of energy, and when you consider that the paper industry is one of the largest consumers of clean energy like wind power, the tables may actually be turned.

In a recent publication, “Pixels or Paper?”, International Paper wrote:

Our industry is one of the biggest users of renewable, low-carbon energy in the world. Sixty percent of the energy used to make paper in the U.S. comes from carbon-neutral renewable resources and is produce on site at mills. In addition, these facilities use combined heat and power (CHP) generation systems, which are 80-90% efficient. Fossil fuel use and purchased energy in this industry is steadily decreasing.

It’s a debate that’s raged in the printing and marketing community for some time. If you switch to electronic methods of communication, are you really greener than if you use print? Or by switching some portion of your print marketing to email or other e-communications, are you really helping the planet?

International Paper has produced a new brochure in its “Down to Earth” environmental series, “Pixels Vs. Paper: Are Pixels Greener Than Paper?” that addresses this question. Of course, it is written by a paper company, so the answer will not be a surprise, but the brochure does contain some interesting tidbits that marketers may want to keep in mind:

For some people the act of walking in to a shopping mall during a huge sale makes them sort of shake like they are on crack and for me and my friend Mouse, walking into Scrap for the first time, it caused a similar reaction. How could I not have known about this place? True, the location could not be less in the middle of nowhere and in San Francisco that is quite a trick. But still, I have no excuse.

Scrap, which their pamphlet calls “a creative reuse center and workshop space” came about in 1976, way before recycling and Green became trendy, as a resource for artists and teachers. Scrap also set out to promote environmental awareness and creative reuse.

Tonight I’ve been pondering crafts involving old books.  Obviously collector books, library quality books and books we just plain love get pampered and kept on our shelves and tables…

What about the rest?  Obsolete manuals, damaged books, those which have only kind of survived the toddler years… where do they go, what do they become?

Disclaimer: If a book is not salvageable (or any parts of it that are beyond reuse), please tear it apart and recycle it.

If books are in good shape and no longer needed in your household, please consider donating them to a hospital or shelter.  A great idea for children is to have a book exchange party or a books for the children’s hospital party (ask everyone to bring their gently used books to donate).

Here are some great ideas I found for making a book into something new.

In the past I’ve written about how you can save money by reducing the amount of paper you use and the 7 basics of green procurement (which includes defining office supplies standards). Now, let’s talk about basic office supplies that are great, green and cheap.

It’s easier to buy green office products than ever before. The three largest office supply retailers, Staples, Office Depot and Office Max each carry thousands of reasonably priced products with recycled content and other environmental attributes.

Some even innovate. Take Office Max, they were one of the first national retailers to carry TerraCycle products and they now sell a range of their products from notebooks made from used potato chip bags to juice pouch pencil cases.

There are also a number of green office suppliers online such as Green Line Paper.com, TheGreenOffice.com or Green Apple School Supply that offer thousands of eco-friendly products. And green promotional item companies like John Simonetta’s ProformaGreen.com and EcoPromotionsOnline.com are also good places to find green office supplies.

I found ten awesome green office supply products under $10 because no matter how small every single purchase has an impact on the environment. Whether you’re buying copy paper or forklifts, that purchasing decision is an environmental decision. So, if you want to start with some small stuff, basic office supplies are a great place to start.  Here are my favorite cheap, green office supplies:

#1. on my list is reasonably priced private-label recycled content copy paper from office supply retailers. A scan of websites today (July 2, 2009) revealed the following prices for a 10 ream case (5,000 sheets) of 30% PCW 20 lb. 8.5″ x 11′ copy paper:

Office Depot: $3.30/ream (for a limited time until stock lasts; regularly $4.00/ream)

Office Max: $4.00/ream

Staples: $4.10/ream

2. & 3. The TerraCycle E-Waste Recycling Can is made from 100% e-waste (such as crushed computers and fax machines) that would otherwise have ended up in landfills. It comes in both blue and green, holds 28 quarts and costs $9.99 (www.officemax.com).  For a more funky and slightly smaller version, the TerraCycle 12″ Urban Art Recycled Trash Bin (its that groovy one above) also costs $9.99 (ShopOnlyGreen.com).

[Handmade business cards by Lizerati. Used with permission.]

We’ve had crafty business on the brain this week! On Sunday, Julie wrote about salvaged setups for outdoor shows, and yesterday, I posted about recovering after a long day of vending. So what about your promotional materials? It’s important to have some sort of take-away at your booth so folks who don’t have cash on hand can find you later. Here are a few eco-friendly resources for making or printing your business cards!