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Green and Greenwashing at PCBC 2009

Keith Rockmael — Fri, 19 Jun 2009 14:43:37 +0000

It wasn’t exactly a quite hush that settled over the San Francisco’s Moscone Center for the 50th PCBC convention but the crowds and exhibitors for this annual builders convention came in about one-half of last year. Nonetheless, in this era of minimalism and slimming down the show offered an array of notable speakers and some innovative products. Now of course, with the slogan “The New Age of Innovation” we hoped for more progressive Green products and not just in a marketing sense.

On the creatively intriguing side, we walked into the Icynene Inc. display booth only knowing that they create their Icynene LD-R-50 spray foam insulation partially from Castor oil. Honestly, we didn’t exactly know the origin of Castor oil. Castor oil comes from Castor beans (not true beans from Castor plant) and don’t serve a normal food source, so not food for insulation here. Castor crops don’t require pesticides or fungicides or even water to grow and are rapidly renewable. For this insulation, they use 15 percent castor oil (and unfortunately 85 percent polyglycol, which in our eyes is like using B15 biodiesel. Fifteen percent is better than zero percent but still a long way to go. This product helps eliminate dust, pollen and contains no VOCs as it is water blown. Most traditional cellulose insulation comes from 80% newspaper (up to100% post-consumer recycled) and 20% binders and fire-retardants, commonly borax, boric acid, sulfuric acid, ammonium sulfates and/or other chemical compounds. Smell the goodness.

Old School Green Meets Greenwashing at PCBC

Keith Rockmael — Fri, 04 Jul 2008 15:37:54 +0000

Let’s get right into it. As we walked into the immense PCBC exhibit halls both GE and Whirlpool proudly exhibited some of their Green appliances. Granted Whirlpool displayed what we would consider a green kitchen but Whirlpool only offers about 30 percent of Energy Star and other Green appliances. The percentage for GE remains even lower. We won’t even discuss GE’s overall environmental philosophy.

Being in the major appliance state of mind, we strolled over to Liebherr, makers of refrigerators and the first appliance company to remove CFC’s completely from the production process back in 1993. It’s no surprise to us that ALL of their models meet the Energy Star qualification, and their BioFresh compartments certainly add green value by preserving fruits and veggies (and the nutritional value) longer than normal fridges. The company also marked the first refrigeration company to comply with RoHS and also recovers and utilizes the energy released during production to heat the manufacturing environments. Yes, the company is based in Germany so hopefully US manufactures will chill with this philosophy.

Also on the old school route, Maze Nails only recently started promoting their “greeness” but they have been making nails with 96 percent recycled content (62% post consumer, 34% pre) for 160 years. Nails aren’t the most glamorous aspect of green building but we know that these guys hit the nail on the head.

We saved the best (or most outrageous) for last. Tucked away in the corner of PCBC we strolled past Green Mountain Soapstone and we probably would have kept right on strolling if not for placard sitting on their soapstone counter which proclaimed “Voted #1 Green Product 2008 New England Home Show”. We didn’t attend that show but if this product claimed the #1 prize then we would hate to see the #5 prize. First of all, this soapstone comes from the ground and last time we checked, the earth wasn’t producing more soapstone. Second, they mine it in Brazil (claiming they use fair labor practices) which isn’t exactly light on the carbon footprint scale. Need we continue? They claim it’s chemical free to manufacture and items such as Icestone aren’t (they should check that IceStone has Cradle to Cradle certification) but don’t insult us but claiming this soapstone to be a green product.

Excuse us while we polish our green granite counter tops.

The Unexpected and Questionable Green Products at PCBC

Keith Rockmael — Fri, 27 Jun 2008 15:10:52 +0000

As we walked into the mammoth PCBC (Pacific Coast Builder Conference) at the Moscone Center in San Francisco we couldn’t help but notice the hanging banners with the words - Power. Forward. Sustain. Of course we could see Power and Forward, as we wouldn’t expect Weakness and Backward but then - Sustain. That omnipresent word like Green that has seeped into the mindset of builders and developers. Or has it? Is it part of the green spin or are things starting to move forward in a powerfully sustainable direction? We decided that “both” loomed as the right answer. For this installment, we decided to cover some of the unexpected and the questionable lower profile “green” products. Sorry about the ” ” around the green but you’ll see where we go with this idea.

We totally got buzzed about something so innocuous that we almost walked passed it because it didn’t have a bunch of Green banners proclaiming its greenness. This Verve living system offers what they called a living control system which in simple terms operates like a whole house lighting system. We’ve seen these before but this one operates on battery free, self sustaining technology or what they call energy harvesting radio frequency technology. Pretty scientific for us but the little gizmo works in a panel that reduces the power so that certain switches can come on at certain levels and times. The systems extends bulb life and new homes don’t need copper wiring installed if they use this system. We even like the parent control which operates like the driver’s control when it comes to locking and unlocking car doors. We’re locked for this system.