In the past I’ve written about how you can save money by reducing the amount of paper you use and the 7 basics of green procurement (which includes defining office supplies standards). Now, let’s talk about basic office supplies that are great, green and cheap.

It’s easier to buy green office products than ever before. The three largest office supply retailers, Staples, Office Depot and Office Max each carry thousands of reasonably priced products with recycled content and other environmental attributes.

Some even innovate. Take Office Max, they were one of the first national retailers to carry TerraCycle products and they now sell a range of their products from notebooks made from used potato chip bags to juice pouch pencil cases.

There are also a number of green office suppliers online such as Green Line Paper.com, TheGreenOffice.com or Green Apple School Supply that offer thousands of eco-friendly products. And green promotional item companies like John Simonetta’s ProformaGreen.com and EcoPromotionsOnline.com are also good places to find green office supplies.

I found ten awesome green office supply products under $10 because no matter how small every single purchase has an impact on the environment. Whether you’re buying copy paper or forklifts, that purchasing decision is an environmental decision. So, if you want to start with some small stuff, basic office supplies are a great place to start.  Here are my favorite cheap, green office supplies:

#1. on my list is reasonably priced private-label recycled content copy paper from office supply retailers. A scan of websites today (July 2, 2009) revealed the following prices for a 10 ream case (5,000 sheets) of 30% PCW 20 lb. 8.5″ x 11′ copy paper:

Office Depot: $3.30/ream (for a limited time until stock lasts; regularly $4.00/ream)

Office Max: $4.00/ream

Staples: $4.10/ream

2. & 3. The TerraCycle E-Waste Recycling Can is made from 100% e-waste (such as crushed computers and fax machines) that would otherwise have ended up in landfills. It comes in both blue and green, holds 28 quarts and costs $9.99 (www.officemax.com).  For a more funky and slightly smaller version, the TerraCycle 12″ Urban Art Recycled Trash Bin (its that groovy one above) also costs $9.99 (ShopOnlyGreen.com).

Here’s a basic marketing tip: Don’t position your product as green.  Well, not primarily green. Instead, position your products and services first as delivering core consumer benefits then-as a second set of attributes-green. You may even find that your competitors are not onto this savvy positioning strategy.

A couple weeks ago I was looking for examples of this principle. I wanted to show how a company’s marketing message should extend beyond greenness to appeal to other core consumer attributes people expect from a good products.  I put out a query on HARO and received dozens of interesting products.  Of those, five stood out.

The first thing I noticed about Vers iPod Docks is that they are incredibly beautiful.  But, they first thing theat Vers wants you to know about their products is that they sound great. They let the fact that they have been touted as the most environmentally friendly iPod dock available speak for itself and focus instead on the benefits that consumer’s want in a an iPod dock: Great sound and good looks.  In the words of David Laituri, partner in Sprout Creation makers of Vers products:

“We tend to focus on superior sound quality and design, and environmental thoughtfulness a fast second. Since our sustainable design efforts are a work in progress, we avoid ‘green’ and ‘environmentally friendly’ whenever possible.”

Green Toys are made out of recycled milk containers and are made in the USA (so from a supply chain position they are very environmentally sound.) Green Toys are also packaged in recycled corrugated boxes with no plastics, cellophane or twist-ties, and are 100% recyclable. But most importantly, they positioned as safe (they contain no traceable amounts of Phthalates or BPA and have no external coatings with lead paint) and fun (they are chunky and colorful and beg to be played with).