Green Options

A recent New York Times article noted that sugar is making a comeback in American diets as an alternative to High Fructose Corn Syrup (HFCS).

The increased interest in sugar as an alternative to HFCS is attributed partly to HFCS backlash as well as increased PR campaigns and changes in consumer taste.  The change in sugar preference is highlighted by industry figures that note that as recently as 2003 American consumption of sugar was approximately equal to HFCS, but by 2007 the figures had changed and consumers guzzled 44 pounds of sugar compared to only 40 pounds of HFCS

In response to consumer demand, food making giants Pepsi and Pizza Hut have recently rolled out “natural” pizzas and sodas made with “old fashioned” sugar instead of HFCS.  Agro-industrial monolith ConAgra also announced that it would begin production of an HFCS-free line of frozen meals, and Kraft foods declared that it would remove HFCS from its line of salad dressings.  These are just a few examples of large food conglomerates creating new products in response to the recent angst against HFCS.

If you live in Washington, D.C., keep your eyes open this April. PepsiCo, the makers of Pepsi, Mountain Dew, and Aquafina, have begun field-testing 30 green vending machines. The machines feature a redesigned Pepsi logo and are prominently marked as green technology.

Talking with Corey Szopinski, Principal and Founder of Core Industries.

Your firm has worked on some pretty cool projects like Live Earth and Pepsi, 1% for the Planet and the Volkswagen Carbon Neutral Project. Tell us what your clients come to your company for and what makes Core Industries different from other interactive strategy, design and development firms.

We’re the next evolution of a boutique interactive marketing firm. We are one of the few very high end development shops that has a clear mission of focusing on the triple bottom line: people, planet and profit. Clients come to us because they know that we get invested in their projects, their company, and their people, because we care about what we’re doing… we not out to make a quick buck. In fact, our overall mission is to help foster the emerging green economy. Our way of doing that is by using graphic design, computer science and marketing strategy to help our clients be more “sustainable”. And for us sustainability has a dual meaning: it means being responsible for our environment, but it also means making sure the business is sustainable. In other words, we help our clients thrive, not just survive.

India’s fundamentalist Hindu political group, the Rashtriya Swayamsevak Sangha (RSS) has taken yet another drastic step in its efforts to cleanse India of foreign influence and promote its ideology of Hindutva, or Hindu-ness: it has created a new commercial drink made from cow urine.

When you think of Gatorade and green, you probably think of that neonish color in the beverage. Maybe something along the lines of what Steelers coach Mike Tomlin got doused with last night. But the sports drink maker is also using solar power at a factory in Arizona to reduce reliance on the electric grid and control costs.

The Arizona Republic reports that Gatorade installed a 500-kilowatt solar system occupying more than an acre and a half on the roof of the distribution center attached to its manufacturing complex in Tolleson. That makes it Arizona’s largest customer-owned solar project. The panels allow Gatorade to save 40 percent on its electric costs for the distribution center.

I don’t drink sodas primarily because they contain high fructose corn syrup (HFCS).  Apparently, I am not alone in my concern over HFCS, as cane sugar sweetened Pepsi and Coke from Mexico are desirable in the United States.  I’m not sure I would risk Montezuma’s revenge from Mexican water to drink a sugar cane sweetened soda from south of the border; however, the long term negative effects of HFCS may be far worse.  Unfortunately for natural soda lovers, Mexican Pepsi and Coke are illegal in the US.

PepsiCo has filed a lawsuit in federal court against Clayton Distributing Company in Georgia for violating trademark laws, committing fraud and engaging in deceptive, unfair trade practices by selling sugar cane sweetened, Mexican Pepsi in the United States.

A few days ago I posted about how the Director of Communications at Nestlé Waters North America took issue with a previous post about their CEO. This time, Tom Lauria, Vice President, Communications for the International Bottled Water Association responded:

…it’s the middle of day, and you’re running erands and you’re thirsty. You can buy a coffee or a cola but you want something healthy and refreshing, so you buy a nice cold bottle of water. Zero calories. Major hydration — it wakes you up! Any attempt by anyone to get people to drink less water is not in the public interest. Why are you targeting the packaged beverage with the smallest possible carbon fooprint? And it is clear people drink more water when they drink bottled water! At the end of day, there’s GREENSMOG…where anti-corporate types hide behind “saving the earth” to bash businesses because they hate capitalism.

First, I want to say that he has a point.  From a public health perspective it is better to promote water that coffee or soda.  But what about water fountains?  What about Nalgenes and Siggs? That said, I have to admit Tom’s response actually made me roll my eyes.  The Vice President of Communications for the bottled water industry thinks that we shouldn’t criticize…the bottled water industry.  Surprise, surprise.

However, the part that really got me was how he made one good point and then, given the paucity of reasonable defenses, devolved into grade-school, 1950’s rhetoric:  Anti-corporate types bashing businesses because they hate capitalism.  Anti-corporate? Hate capitalism?  Um, Tom, this is a blog about being an entrepreneur. 

The business case for reducing corporations’ water footprints was explored at last week’s Corporate Water Footprinting conference held in San Francisco.

“Water is the new carbon,” said Gil Friend, President and CEO of Natural Logic, during his moderation of a session on “The Outlook for Water Supply Shortages.”

The conference, held December 2 and 3 and organized by Green Power Conferences, engaged corporations to discuss how to become more proactively involved in the water management of their facilities. Companies such as The Coca-Cola Company, PepsiCo International, Nestle Waters, MillerCoors, and Cadbury were represented. Professors, water experts and consultants from a variety of firms, including Business for Social Responsibility and Natural Logic, also participated in panels.