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We’ve covered the numerous benefits of ethanol-based fuels over and over on this blog, but rarely through the eyes of the gearhead speed-junkies that make up the core of America’s automotive enthusiasts and enthusiast press.   If you’ve spoken to this bunch, you already that most talk of climate change and Peak Oil concerns fall on deaf ears.  What matters is power, everything else is irrelevant.

Of course, it’s easier to simply ignore this group, but the (sad?) truth of the matter is that many consumer still make their purchasing decisions based on what their “car friends” tell them.  In short:  this group, more than any other, is a group that must be reached for the “green car” movement to really take hold.

Enter:  Dyno-Comp.

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Plants don’t ever care if they have a run in their stockings.

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According to a new study conducted by the Lawrence Berkeley National Laboratory, The average installed costs for photovoltaic cells (in real 2007 dollars) went down from $10.50-per-watt in 1998, to $7.60-per-watt in 2007.

What’s most amazing about this report is that it appears to validate a whole slew of state and local solar initiatives. The researchers found that—despite the many, many reported advances to solar cell efficiency—most of the savings during this nine year period came from reductions to installation and external hardware costs.

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Sun Well Solar—a subsidiary of the notoriously poor CD and DVD manufacturer, CMC Magnetics—has announced today that it is one month ahead of schedule in the ramp-up of its new photovoltaic production line.

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So, then, it might not be surprising to learn of the Ricardo Company’s latest new project: a true ethanol efficiency breakthrough that Ricardo promises will turn the gasoline vs. ethanol equations upside down.

Ricardo is calling it’s new process Ethanol Boosted Direct Injection (EBDI). Find what you should think about the new tech (and read the original press release) after the jump.

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Battery provider Southern California Edison (SCE) has demonstrated a lithium ion battery with a lifespan of more than 180,000 miles, a major milestone in advanced battery performance that opens the door to a new generation of electric cars.

Since the average U.S. family car travels less than 15,000 miles each year, the battery could easily provide more than ten years service before it needs replacing. When you factor in the relatively low servicing costs of electric cars, this means that there is now a compelling case for such technology to power future plug-in vehicles.

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Solar PV manufacturer Oerlikon Solar has pioneered a new thin film solar technology process, which it claims has made its solar cells 7 per cent efficient - a 16 per cent energy improvement over its previous technology. The advance has led to a 50 per cent increase in the capacity of its thin film solar fabrication plant.

So, why is this important? Well, thin film cells are typically a lot cheaper to produce than more common silicon solar cells, but often suffer from significantly lower conversion efficiencies. Oerlikon’s breakthrough moves us a lot closer to the day when thin film becomes more cost-effective than silicon-based panels - which could mean a dramatic rise in the adoption of solar power in homes and businesses.

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A summer full of record gas prices has changed the automotive landscape forever, with changing consumer demands and buying habits forcing automakers to quickly bring more fuel-efficient vehicles to market ahead of larger, less-efficient trucks and SUVs.

These changes have also brought issues of energy conservation and environmental responsibility from the “back-burner” to the very forefront of future car design — but one question that has been largely ignored by the mainstream media is how these changes will affect car enthusiasts who usually care more about horsepower and acceleration than economy and emissions.

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Nau is an outerwear company created by a team of individuals committed to the power of business as a force for change. Intrigued by the brand I recently intervied Andrew Wilkins the talented Brand Communications Specialist for the organization.

Your site is a provocative blend of visionary activism, story-telling, and creative organic outerwear designs. In addition on your about page I noticed how humble your organization is.

1. What are some cool ways your collective (staff, writers, designers, engineers, biz folk) communicates? Do you have any neat team building tips to share?

Rule #1: Team building = lots of trust falls. No, just kidding. I wouldn’t say we do anything particularly outrageous in this arena. We have a pretty typical ‘information age’ headquarters with an open floor plan—not even the CEO has his own office. Right now, the company is still quite small, so there is lots of opportunity for cross-communication between departments when we’re, say, waiting to use the microwave in the kitchen/overflow conference room. It’s a very entrepreneurial atmosphere. Anyone can feel comfortable bringing up an idea to any other person in the company.

2. Tell us more about the Collective. I see there is a place to submit a story and I’m tempted. I saw this educational film about H2O and the mini documentary “Sliding Liberia” was a truly moving story. Would you elaborate on this project and how to participate? Where you forecast this project going in the next five to ten years?

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