Greening Print Marketing: It Doesn’t Have to Hurt
One reason many businesses hesitate to “go green” is because environmental responsibility seems too time-consuming and overwhelming. It’s not that they don’t care. It’s that, with all of their other responsibilities, it seems like too much.
Just the thought of measuring the corporate environmental footprint—from measuring the carbon output of every office copier to the impact of the transportation methods of employees—is enough to send the poor manager tasked with the job into apoplexy.
But while “going green” may seem overwhelming, in reality, I see it as being a lot like my relationship with my dishwasher.
