Brand Spotlight: Linda Loudermilk’s Eco Luxury Fall ‘08 Collection
Rocking the world of traditional eco-apparel, Linda Loudermilk forgoes hemp for high fashion. Referred to as the “Green Queen” and self-proclaimed “Earth Warrior”, she leads the high-end “green” fashion movement with her meticulously created runway looks. This year her Fall collection is a mix of rocker chic and refined classics.
With stringent fair trade practices and extensively researched textiles she trademarked the term “Luxury Eco” to describe her line before the concept was known to the masses. Her pieces are created in Los Angeles with fabrics like seacell (seaweed bonded to wood pulp), sasawashi (Japanese leaves), bamboo and organic cotton.
Introducing her denim line last Spring, she was the first to bring sasawashi denim to the fashion marketplace. Linda indicates that it takes one pound of pesticides to make one traditional pair of jeans and she was determined to introduce a better alternative.
