New Frugality is Greening America
The number of people who view four of the most energy-intensive appliances as a necessity has tumbled by double digit percentage points between 2006 and 2009, reversing a long-term persistently upward trend in what has been considered essential to the good life.
The Pew Research Center’s Social & Demographic Trends survey shows people have shifted their perception of what they really need in the home:
