Almost Half of U.S. Consumers Would Choose a Green Cell Phone
A major new survey has revealed that nearly 50% of all US consumers would consider buying a ‘green’ cell phone, but only if key factors such as the price, features, and performance were equivalent to other phones.
According to the poll of 1,000 American adults carried out by ABI Research, just 7% would be willing to pay a premium to go green, a figure that may cause cell phone companies to think deeply before investing heavily in environmentally friendlier models.
Speaking about the findings, industry analyst Michael Morgan said, “These survey results mean that almost half of those surveyed were at least committed in principle to use of a green handset. However the public is largely uninformed about their availability: only 4% said they were ‘very familiar’ with green handsets.”



