Think Pink
Diego Velasquez, Los Borrachos (The Feast of Bacchus)
“In the beginning, Bacchus created white wine. He saw that it was good and awarded it a score of 90 points. On the second day, Bacchus created red wine and, finding it even tastier, gave it 99 points. (Actually, it deserved 100 points, but in that epoch only wines made in heaven were allowed perfect scores.) On the third day, the god made rosé and saw that it was pink. He started laughing.”
Let’s face it, rosé wines have somewhat of a bad rep. No wonder, if you have only tried “blush” wines, usually low in alcohol and semi-sweet, or mass produced, so-called “white” Zinfandels. In the U.S., pink wine has most often been regarded as sweet, overproduced and unsophisticated. Which for the most part, it is.
Let’s flip the coin. European consumers drink dry rosé wine regularly and in some parts of France, even more rosé than white wine. Why - rosé epitomizes summer. Rosés are all about pleasure - girls in short summer dresses and guys in tight muscle shirts.
