
Lester R. Brown
Can we change fast enough? When thinking about the enormous need for social change as we attempt to move the world economy onto a sustainable path, I find it useful to look at various models of change. Three stand out. One is the catastrophic event model, which I call the Pearl Harbor model, where a dramatic event fundamentally changes how we think and behave. The second model is one where a society reaches a tipping point on a particular issue often after an extended period of gradual change in thinking and attitudes. This I call the Berlin Wall model. The third is the sandwich model of social change, where there is a strong grassroots movement pushing for change on a particular issue that is fully supported by strong political leadership at the top.
The surprise Japanese attack on Pearl Harbor on December 7, 1941, was a dramatic wakeup call. It totally changed how Americans thought about the war. If the American people had been asked on December 6th whether the country should enter World War II, probably 95 percent would have said no. By Monday morning, December 8th, perhaps 95 percent would have said yes.
By Lester R. Brown
One of the questions I am frequently asked when I am speaking in various countries is, given the environmental problems that the world is facing, can we make it? That is, can we avoid economic decline and the collapse of civilization? My answer is always the same: it depends on you and me, on what you and I do to reverse these trends. It means becoming politically active. Saving our civilization is not a spectator sport.
We have moved into this new world so fast that we have not yet fully grasped the meaning of what is happening. Traditionally, concern for our children has translated into getting them the best health care and education possible. But if we do not act quickly to reverse the earth’s environmental deterioration, eradicate poverty, and stabilize population, their world will decline economically and disintegrate politically.
The two overriding policy challenges are to restructure taxes and reorder fiscal priorities. Saving civilization means restructuring taxes to get the market to tell the ecological truth. And it means reordering fiscal priorities to get the resources needed for Plan B. Write, call, or e-mail your elected representative about the need for tax restructuring to create an honest market. Remind him or her that corporations that left costs off the books appeared to prosper in the short run, only to collapse in the long run.
Or better yet, gather some like-minded friends together to meet with your elected representatives to discuss why we need to raise environmental taxes and reduce income taxes. Before the meeting, draft a brief statement of your collective concerns and the policy initiatives needed. Feel free to download the information on tax restructuring in Chapter 13 of Plan B 3.0: Mobilizing to Save Civilization from the Earth Policy Institute Web site to use in these efforts.