To Consume, or Not to Consume?
Unless you’re hidden deep in a cave in Afghanistan, you’re probably aware just how popular and prevalent green businesses are, as well as the greening of existing ones. And in many ways, this is to be applauded. Companies seem to be falling over themselves to find ways to be more efficient, as in the VW Polo 
Bluemotion car, a Prius beater without the hybrid geewhizery. And then there’s Walmart, which seems to have turned over a green leaf in convincing ways, albeit with plenty of room to improve.
However, the question seems to be, is it possible to consume our way to a greener planet? Is buying more things the solution to the current and impending resource shortages? The newly released Smart Seed, an engineered grass seed that purports to require less watering, via much more efficient root systems, would seem to be of this camp. Yet is the answer a greener lawn, or to not have a lawn at all? Will it take drastic change in the way we (we being the developed world, and those emulating us) go about living our lives? Doing business? Raising our families?
Or is there a middle ground between gluttony and martyr-like abstaining from participation in modern consumer culture in order to “save the planet?”
