Sustainable Shopping in Portland, Part 1
In the past couple of months, I have had the opportunity to visit a number of clothing boutiques selling clothing made of sustainably produced fibers or accessories made from recycled materials. My personal observations may not tell the full story, but it seems that sales are slow for these cool but relatively expensive goods.
In Portland last weekend, I had the chance to visit two single-manufacturer boutiques in their home town, and I am happy to report that, at least when sales are on, store traffic was bustling.
My favorite brand in terms of creative styling and wow design is Nau. The brand started by an idealistic but experienced team, many of whom met while working at Patagonia, is all about sustainability whether in sourcing, distribution or retailing. Using fabrics created from recycled polyester and plastics, as well as organically grown cotton and cashmere, Nau’s clothing is surprisingly and pleasingly hip for a company focused on outdoor wear.
Northwest cities do such an impressive job of leading urban America toward more planet-friendly living that it can be easy to overlook the region’s many rural landholders who are also paving the way to a greener future.