Going for the Big Fish–Is Now the Time?
A recession such as we’re in can be a rough road for entrepreneurs. Conventional logic says to batten down the hatches and prepare for a long, cold winter. Conventional logic, however, is for conventional thinkers. You’re an eco-entrepreneur. So ride the horse that got you here and think outside the box.
In your pool of customers, there are big fish and little fish. Enough little fish will keep you fed, clothed, and support your family. Being a small business, you’ve always catered to the little fish, and figured one day, maybe, you’d land a big fish. Whether it’s a large account, or just premium customers of the LOHAS demographic
