Speakers will be:

Don Carli
Senior Research Fellow
Institute for Sustainable Communications

Brian Kozlowski
Director, Sustainable Development
NewPage Corp.

This free webinar will discuss the tools, processes, and success stories that exist to help direct marketers determine not only which media best fit the job at hand but also how to improve the carbon footprint of all channels.

Topics to be discussed include:

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The audit, produced using New Leaf Paper’s Eco Audit Calculator, uses New Leaf EcoBook paper, which uses 100% postconsumer waste. This is something new in the book market, which is normally so sensitive to price.

While the paper does cost more than virgin, these costs are offset by the extreme environmental benefits of switching to paper made with 100% postconsumer fiber. Because virgin paper costs less than recycled papers, the book industry has traditionally gone almost exclusively with virgin stocks. But Scholastic decided to make an environmental statement — a big one.

According to the audit, on the 950,000 print run, this simple switch resulted in a savings of 29,600 trees, 12.4 million gallons of water, 20,300 BTUs of energy, 1.4 million pounds of solid waste, and 2.7 million pounds of greenhouse gases. That’s more than just a drop in the bucket.

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InfoPrint Solutions Company did. A joint venture between IBM and Ricoh, InfoPrint conducted a a survey that found three out of four respondents would consider opting for traditional mail delivery if they were informed it had less of a negative environmental impact than email.

In addition, 50% of consumers indicated that they still prefer to receive marketing information about new products or services via traditional mail rather than email. Only 44% would rather receive marketing via email.

Do preferences convert into action? Yes! Not only do customers prefer print mail, but they are more likely to open it, even if both communications come from a bank.

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In addition to their cost efficiency, this is one reason that many businesses are looking at inkjet. Increasingly, even office-style machines have terrific image quality (commercial-quality inkjet presses are now as high as 1200 dpi) and they produce little or not heat. That means low energy use.

A very funny promotional video from RISO explains it well. Grandma may like her color copies because they are “nice and toasty,” but this is because of the heat generated by the machine and, consequently, their high energy consumption. Hence the line, “You could cook a turkey in there!” (I’ll leave the animation to your imagination).

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Let me build on that by saying that there is even more good news than this. Did you notice that the Green Power Partners site also has Top 20 lists by category? These include college & university, local government, retail, on-site, and printers.

What’s interesting here is printers. This is a highly unglamorous category. Why would the EPA care about commercial printing and packaging companies? For the same reasons that anyone interested in environmental sustainability should care about them.

1. Printing is the third largest manufacturing industry in the country

2. Printing is a very aggressive with environmental sustainability, including its use of green power.

Put these together and you have the third largest manufacturing industry making a major move to sustainability. When not just individual companies but an entire industry embraces green technologies and processes, it makes a real difference. That’s exciting!

Yet, where’s all the buzz? E-media! With its 24-hour-a day, 7-days-a-week power usage, its ubiquitous energy-using devices from desktop computers to laptops to servers to cellphones, PDAs, and every other mobile device that now blanket the planet and drain the power grid. Meanwhile, because printing uses — dare I say the word — paper, it’s the bad guy?

Read more of this story »

This week, the print industry will gather in Chicago at Print 09 (September 11 - 16), one of its largest annual trade shows. There, the The Print Council will promote a new position paper titled, “Why Print Is Green.”

“Our industry is a leader in recycling, sustainability and pollution control,” says Ben Cooper, executive director of The Print Council. “In fact, we pioneered putting those concepts into widespread practice over the past three decades. But we did so quietly, to the extent that there is a lack of awareness regarding the environmentally responsible nature of print.

“Why Print Is Green” describes ten specific ways in which print is green, from the responsible products used, renewable energy sourced, increased recycling rates, to improved design and delivery methods. The report is intended to demonstrate why print media is the environmentally sound choice for communicating with the audiences they want to reach.

• Among the facts the white paper documents:
• In 2008, more than 57% of paper consumed in the U.S. was recovered for recycling, more than any material.

  Read more of this story »

  ]]> http://inspiredeconomist.com/2009/09/06/the-new-green-media-print/feed/ http://ecopreneurist.com/2009/07/14/tri-panda-sample-of-bamboo-paper-stock/ http://ecopreneurist.com/2009/07/14/tri-panda-sample-of-bamboo-paper-stock/#comments Tue, 14 Jul 2009 23:28:13 +0000 John Simonetta http://ecopreneurist.com/2009/07/14/tri-panda-sample-of-bamboo-paper-stock/ This is a guest post by John Simonetta, owner of Proforma Simonetta Freelance, an eco-friendly promotional items consultancy (see proformagreen.com). John’s blogs are designed to keep us up to date on the “greening” of his industry.

  In this short video Craig from Independent Printing shows off their new bamboo blend print stock. This was taken at the Proforma 2009 convention so I did get a chance to touch and feel this paper. You cannot tell that this is a bamboo blend. It looks and feels and acts like “paper” and seems suitable for any print job.

  Another thing to mention about Independent Printing is that their offices and press are now powered by renewable resources. Indeed they have created their own symbol to denote their products are printed with clean energy which they can add to any project coming out of their shop.

  Really, when talking about green printing using green resources I think Independent Printing is quickly taking the lead position in our industry. Any custom or standard job, any size, they have the Ecopreneurist covered.

  You can read a lot more about Independent Printing’s commitment to eco-friendly printing on their website.

  This post contains additional media. Click here to view the full post.

  Read more of this story »

  ]]> http://ecopreneurist.com/2009/07/14/tri-panda-sample-of-bamboo-paper-stock/feed/ http://craftingagreenworld.com/2009/06/17/promote-your-crafty-biz-in-green-business-cards/ http://craftingagreenworld.com/2009/06/17/promote-your-crafty-biz-in-green-business-cards/#comments Wed, 17 Jun 2009 10:30:13 +0000 Becky Striepe http://craftingagreenworld.com/2009/06/17/promote-your-crafty-biz-in-green-business-cards/
  [Handmade business cards by Lizerati. Used with permission.]

  We’ve had crafty business on the brain this week! On Sunday, Julie wrote about salvaged setups for outdoor shows, and yesterday, I posted about recovering after a long day of vending. So what about your promotional materials? It’s important to have some sort of take-away at your booth so folks who don’t have cash on hand can find you later. Here are a few eco-friendly resources for making or printing your business cards!

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  ]]> http://craftingagreenworld.com/2009/06/17/promote-your-crafty-biz-in-green-business-cards/feed/ http://sustainablog.org/2009/03/20/eco-libris-the-state-of-green-printing-an-interview-with-deb-bruner-of-pinnacle-press/ http://sustainablog.org/2009/03/20/eco-libris-the-state-of-green-printing-an-interview-with-deb-bruner-of-pinnacle-press/#comments Fri, 20 Mar 2009 18:20:09 +0000 Raz Godelnik http://sustainablog.org/2009/03/20/eco-libris-the-state-of-green-printing-an-interview-with-deb-bruner-of-pinnacle-press/ This post was originally posted on Eco-Libris blog on March 18.

  We’re constantly talking about the need of the book industry to increase its efforts to lower its environmental impacts and adopt greener practices. At the same time, we try to do a reality check every couple of months and learn from those who actually print the books how things are doing.

  Last January we had an interview with Greg Barber of Greg Barber Company, who shared with us insights on what it means to be a green printer. Today we have the pleasure to host another experienced green printer, Deb Bruner of Pinnacle Press.

  Deb Bruner serves in Pinnacle Press as director of book publishing and eco-friendly initiatives. She has more than 25 years experience in the publishing, paper and printing industries. Prior to Pinnacle, Bruner worked as the director of book publishing papers for New Leaf Paper, the environmentally friendly paper merchant, where she managed mill relationships and developed sales opportunities.

  As you can see, Bruner has a vast experience with a specific focus on green printing, so we decided there’s no better person to get our current update from. We also wanted to learn more about Pinnacle Press of St. Louis, MO, which is well-known for its quality services and commitment to the environment.

  We hope you will enjoy this opportunity to learn what’s going on in one of the major fronts of the book industry - the printing machines.

  Hello, Deb. Could you describe please Pinnacle’s efforts to go green?

  Pinnacle Press was the first book component printer to start stocking a recycled sheet for book jackets at price parity with virgin stock. We started doing this back around 2002 or 2003 due to customer demand from the university press community; presses like Cornell University Press wanted a recycled coated sheet for book jackets to help them meet their recycled paper commitments to Green Press Initiative.

  Read more of this story »

  ]]> http://sustainablog.org/2009/03/20/eco-libris-the-state-of-green-printing-an-interview-with-deb-bruner-of-pinnacle-press/feed/ http://ecopreneurist.com/2009/03/12/how-to-be-a-truly-sustainable-business/ http://ecopreneurist.com/2009/03/12/how-to-be-a-truly-sustainable-business/#comments Thu, 12 Mar 2009 20:17:15 +0000 Paul Smith http://ecopreneurist.com/2009/03/12/how-to-be-a-truly-sustainable-business/ In these turbulent economic times, there’s two major approaches that can happen: tighten everything down and hope you survive, or create new opportunities, within your business or in a whole new one.

  For those that choose the second option, there are several interesting paths to follow, and many places to find ideas to inspire which one you choose. Springwise is my favorite, with thousands of trend spotters around the world, writing brief, engaging pieces on companies expanding what’s possible. For quick scanning, they’re categorized by type, as in Eco & Sustainability, Style & Design, Non-profit & Social Cause, and Life Hacks.

  This piece on Scout Books, sustainably made custom designed journals created for what Springwise calls “minipreneurs” is one example. Though this article was focused on how Pinball Publishing enables ecologically minded artists and innovative swag seekers to create high quality journals to their specifications in a relatively small run, suitable for selling on Etsy stores and the like, it was when I looked further at Pinball itself that I saw a dynamic business model well suited for these times.

  Read more of this story »

  ]]> http://ecopreneurist.com/2009/03/12/how-to-be-a-truly-sustainable-business/feed/ http://ecopreneurist.com/2009/02/10/video-green-flash-drive-folders/ http://ecopreneurist.com/2009/02/10/video-green-flash-drive-folders/#comments Tue, 10 Feb 2009 15:03:42 +0000 John Simonetta http://ecopreneurist.com/2009/02/10/video-green-flash-drive-folders/ This is a guest post by John Simonetta, owner of Proforma Simonetta Freelance, an eco-friendly promotional items consultancy (see proformagreen.com). John’s blogs are designed to keep us up to date on the “greening” of his industry.

  Independent Printing was displaying eco-friendly flash drive folders at the Proforma convention in Dallas last week.

  As we have written before about Independent Printing, they are a great resource for Forest Stewardship Council certified and recycled content print projects. All their inks are water-based and they are using wind power to run their plant.

  The idea with the flash drive folder is it gives you a large surface area to print information that will be covered in much, much more detail on the flash drive.

  A good example might be a piece for an eco-tourism resort. The printed folder has pictures and information, the flash drive holds film clips, music, a full presentation, a few .pdf brochures. Same idea for an energy saving invention that needs to have a lot of supporting data, or maybe information on an event or green trade show. You get the idea.

  Here is the video.

  This post contains additional media. Click here to view the full post.

  For information or pricing please contact info@proformagreen.com

  For more convention videos see http://www.youtube.com/ProformaGreen
  You hear a lot these days that the price of recycled paper is decreasing; is there still a premium you need to pay for printing on recycled paper?

  From my experience, which includes over 20 years in publishing as well as approximately 5 years in the paper industry and printing, paper prices are all over the map when it comes to recycled or FSC-certified papers. Whether coated or uncoated, some high pcw sheets are less expensive than lower pcw sheets.

  For the most part, there does seem to be a bit of a premium on many eco-friendly papers, but because the availability of such papers has been increasing for several years, the competition has made pricing more competitive. Virgin paper, because it’s made on larger machines and on a larger scale, still remains the less expensive option for the most part.

  As has been said many times, greater demand (for eco-friendly stocks) will increase availability and as such drive down prices. Since much of our domestically collected wastepaper fiber is shipped overseas to China and elsewhere, I remain curious as to how that will affect pricing over the long term. When we quote a job, we look at various papers and present our customers with a few options. Sometimes a sheet with 10% pcw will cost more than a sheet with 50% pcw. It’s never clear cut so we have to do our homework in looking for the best priced option.

  What are the main issues that prevent more publishers and others who print with Pinnacle to use recycled paper?

  Since we offer our cover and jacket stock at price parity with virgin, there is no price issue for publishers, but when we have to special order a paper (for a catalog, for example), some publishers just won’t pay more for a green sheet no matter how small the premium. In today’s economy every penny counts more than ever.

  Back in the 1990s (and even earlier) the quality of recycled papers (particularly the brightness levels in coated) would often be an obstacle to using recycled (at least for a majority of designers) but now there are very bright recycled papers on the market and I don’t encounter any quality concerns at all.

  I do find that sometimes customers need to be reminded that recycled or FSC papers can be an option for them; some still are on “auto pilot” when it comes to sticking with virgin. They have a “workhorse” sheet and just don’t think outside the box.

  Does Pinnacle print on demand? If so, do we see a growing demand for POD in comparison with the “regular” printing model?

  Yes, we do 4/c POD and short-run work on our Indigo Presses. We do see an increase in using this technology, and part of that comes from our efforts to inform our customers as to how this technology can best serve them. I will frequently show our customers the quality of our Indigo work and end up brainstorming with them about projects - it can be a lot of fun.

  Pricing and quality are first and foremost our customers’ concerns when it comes to this technology. We have found that more and more eco-friendly papers are available to run on the Indigos and customers have been appreciative of that.

  What are the current trends we see in the market with respect to green printing?

  When I was working for New Leaf Paper prior to joining Pinnacle, I saw a demand for more and more FSC-certified papers; in fact, the demand for FSC-certified stock seemed to be bigger than for recycled. More and more printers are getting FSC-certified, and they are also carrying other certifications as well, such as from SFI or PEFC.

  I have heard that some printers are not renewing their FSC certification due to economic reasons given the current state of our economy, but I don’t yet know how widespread that is. Again, printers follow demand, so where customers are asking for green papers, printers will offer them. When customers express an interest in a printer’s operations in regards to how green it is, printers take notice.

  What is the influence of the economic downturn on green printing?

  For anyone not fully invested (for philosophical or other reasons) in being green, belt-tightening will rule the day and some green options or processes may disappear if money can be saved by using alternatives. At the same time, I think most people are aware that being good environmental stewards is more important than ever and we have to consider our global footprint.

  My feeling is that so many of us in the publishing and book printing industry are now so invested with such organizations as Green Press Initiative and the Book Industry Environmental Council that we will continue to “green up” and not let eco-friendly policies and practices fall by the wayside. . . .

  Do you see the electronic book as a threat to our business?

  I do not.

  Thank you Deb! You can learn more about Pinnacle Press at their website - www.pinnaclepress.com

  ]]> http://ecopreneurist.com/2009/02/10/video-green-flash-drive-folders/feed/ http://cleantechnica.com/2009/02/02/riti-printer-uses-coffee-grounds-for-ink/ http://cleantechnica.com/2009/02/02/riti-printer-uses-coffee-grounds-for-ink/#comments Mon, 02 Feb 2009 21:31:39 +0000 Ariel Schwartz http://cleantechnica.com/2009/02/02/riti-printer-uses-coffee-grounds-for-ink/

  Coffee grounds are beginning to seem like quite the multi-purpose substance. First we heard about the possibility of grounds being used as biodiesel, and now we’ve received word that the world’s first printer to use coffee grounds for ink is a contestant in Core 77 and Inhabitat’s Greener Gadgets Design Competition.

  Read more of this story »

  ]]> http://cleantechnica.com/2009/02/02/riti-printer-uses-coffee-grounds-for-ink/feed/ http://inspiredeconomist.com/2008/12/18/a-new-way-for-scrapbookers-to-save-time-money-and-trees/ http://inspiredeconomist.com/2008/12/18/a-new-way-for-scrapbookers-to-save-time-money-and-trees/#comments Thu, 18 Dec 2008 08:00:07 +0000 Mike Gagnon http://inspiredeconomist.com/2008/12/18/a-new-way-for-scrapbookers-to-save-time-money-and-trees/

  Rochester, New York based web business, ScrapSMART.com, hopes that it’s easy alternatives to mass produced paper products will catch on with eco-savvy scrap booking and party enthusiasts.

  In a recent national press release ScrapSMART.com encouraged those gearing up for holiday parties to consider their affordable alternative to buying mass produced party favors. The company claims to offer all the party materials you need in a convenient downloadable file format or CD that customers can print from as they need.

  “Once upon a time you had to run all over town searching for everything you needed to throw a Christmas Party,” says Reenie Feingold, founder of ScrapSMART. “Our Jolly Christmas Party CD …provides you with a complete party package for only $19.99…”

  Read more of this story »

  ]]> http://inspiredeconomist.com/2008/12/18/a-new-way-for-scrapbookers-to-save-time-money-and-trees/feed/ http://sustainablog.org/2008/12/12/new-free-font-ecofont-reduces-ink-in-printing-by-20/ http://sustainablog.org/2008/12/12/new-free-font-ecofont-reduces-ink-in-printing-by-20/#comments Fri, 12 Dec 2008 16:31:23 +0000 Amiel Blajchman http://sustainablog.org/2008/12/12/new-free-font-ecofont-reduces-ink-in-printing-by-20/ SPRANQ creative communications has developed a new font that is good for the environment, designed to reduce the amount of printer ink used by up to 20%.

  How did SPRANQ accomplish this? By developing a font style that looks a bit like you are writing with swiss cheese!

  Read more of this story »

  ]]> http://sustainablog.org/2008/12/12/new-free-font-ecofont-reduces-ink-in-printing-by-20/feed/ http://cleantechnica.com/2008/12/11/ecofont-uses-up-to-20-less-ink/ http://cleantechnica.com/2008/12/11/ecofont-uses-up-to-20-less-ink/#comments Thu, 11 Dec 2008 22:50:34 +0000 Ariel Schwartz http://cleantechnica.com/2008/12/11/ecofont-uses-up-to-20-less-ink/

  A Dutch company called SPRANQ has developed a simple yet brilliant way to save ink: the Ecofont. According to the its creators, the font saves up to 20 percent of the ink normally used in printing.

  Read more of this story »

  ]]> http://cleantechnica.com/2008/12/11/ecofont-uses-up-to-20-less-ink/feed/ http://ecopreneurist.com/2008/09/23/lets-kill-the-business-card-and-have-an-iphone-pow-wow/ http://ecopreneurist.com/2008/09/23/lets-kill-the-business-card-and-have-an-iphone-pow-wow/#comments Tue, 23 Sep 2008 22:03:38 +0000 Olga Orda http://ecopreneurist.com/2008/09/23/lets-kill-the-business-card-and-have-an-iphone-pow-wow/

  Let’s kill the business card, the paper one that is.

  Why do we need it anyways? It does that hideous bent corner thing when you take out of your wallet (excuse us “Mr. That’s-why-I-get-my-cards-lamented”, you are an exception), the VP of Financial Genius gets tossed next to the Hatha yoga instructor and besides, that font you chose, with painstaking care, is ugly anyways.

  Like Ernst-Jan Pfauth, editor in chief of NextWeb.org, I feel impelled to stop the “ruthless hitmen” and their budding online appetites to belittle and ultimately, kill the paper business card and switch to rmbrME’s bzCard or some other gadget.

  Little surprise, most visitors, many with entrepreneurial backgrounds, on the original TechCrunch post by Jason Kincaid weren’t too fond of the whole “death warrant” idea.

  “You guys need to get out of the [Silicon] [V]alley more. The business card, and your other page view bloating proclamation about voicemail, is not going away any time soon. You do realize that most business people only use their phone for voice calls and e-mail? Most business people don’t even belong to a “social network.”"

  - Alex Valentine

  “Most successful people I know simply don’t own a computer, sure as hell not a cell phone. There is no substitute for a business card in the real world.”

  - Anderson

  “They’re clumsy? What is that supposed to mean? They’re pieces of paper.They’re easy to lose? When did pants stop sporting pockets? Useless? Do the words fall off if the card is shaken or something? And seriously? Trying to throw in the “it’s the green thing to do” line? Come on. That line is wearing thin.”

  - David H.

  Now, from a sustainability in business perspective, the bzCard (or other eCard, vCard, etc.) can save paper, save trees and contribute to cuts in greenhouse emissions, right?

  Read more of this story »

  ]]> http://ecopreneurist.com/2008/09/23/lets-kill-the-business-card-and-have-an-iphone-pow-wow/feed/ http://ecopreneurist.com/2008/09/23/seed-paper-green-washing-or-saving-the-planet/ http://ecopreneurist.com/2008/09/23/seed-paper-green-washing-or-saving-the-planet/#comments Tue, 23 Sep 2008 12:37:03 +0000 John Simonetta http://ecopreneurist.com/2008/09/23/seed-paper-green-washing-or-saving-the-planet/ This is a guest post by John Simonetta, owner of ProformaGreen, an eco-friendly promotional items consultancy. John’s blogs are designed to keep us up to date on the “greening” of his industry.

  A number of manufacturers are working on natural (non-dyed) paper impregnated with seeds. The idea is that if you plant items made of these papers flowers or trees will grow.

  Bloomin’ Promotions and Seed Cards are two manufactures doing this type of thing.

  I really don’t know what to make of this idea.

  If properly used I am sure they would be a great learning tool, perhaps in an educational setting - write a letter to the planet, plant the letter in the school yard and see it live - that type of thing.

  Read more of this story »

  ]]> http://ecopreneurist.com/2008/09/23/seed-paper-green-washing-or-saving-the-planet/feed/ http://ecopreneurist.com/2008/09/18/recycled-holiday-cards/ http://ecopreneurist.com/2008/09/18/recycled-holiday-cards/#comments Fri, 19 Sep 2008 00:56:17 +0000 John Simonetta http://ecopreneurist.com/2008/09/18/recycled-holiday-cards/ This is a guest post by John Simonetta, owner of ProformaGreen, an eco-friendly promotional items consultancy. John’s blogs are designed to keep us up to date on the “greening” of his industry.

  It is September and in the promotional products industry that means it is time to start talking about holiday cards.

  Most companies find holiday cards a great way to show appreciation to their best clients or to send a special thank you to their employees.

  Most Ecopreneurists will likely say skip the card, save a tree and send email instead. The problem is that a lot of clients expect cards.

  So what to do?

  Read more of this story »

  ]]> http://ecopreneurist.com/2008/09/18/recycled-holiday-cards/feed/ http://inspiredeconomist.com/2008/09/12/greening-print-marketing-how-much-is-brightness-worth/ http://inspiredeconomist.com/2008/09/12/greening-print-marketing-how-much-is-brightness-worth/#comments Fri, 12 Sep 2008 22:46:42 +0000 Heidi Tolliver-Nigro http://inspiredeconomist.com/2008/09/12/greening-print-marketing-how-much-is-brightness-worth/ Earlier this week, I talked about printing with recycled paper and how the decision on which stock to select goes beyond merely “recycled” to include other factors, including the percentage of postconsumer waste content and whether or not the paper is elemental chlorine-free.

  Printing with recycled paper ought to be a no-brainer. Not only do you save trees, but according to Friends of the Earth, the production process used to create recycled paper uses up to 70% less energy than for virgin pulp. It also requires fewer chemicals.

  Some marketers sniff at recycled paper, however, because it’s not quite as bright as virgin stock. Yet, one could make the argument that the positive social image associated with recycling can easily offset any loss in brightness—if that was ever really important at all.

  More Reasons to Use Recycled

  If the points above aren’t enough to overcome the “brightness” appeal, here are just a few more reasons to favored recycled stock. This list is compliments of Barefoot Press of Raleigh, NC.

  Read more of this story »

  ]]> http://inspiredeconomist.com/2008/09/12/greening-print-marketing-how-much-is-brightness-worth/feed/ http://inspiredeconomist.com/2008/08/20/can-print-marketing-be-green/ http://inspiredeconomist.com/2008/08/20/can-print-marketing-be-green/#comments Wed, 20 Aug 2008 14:56:57 +0000 Heidi Tolliver-Nigro http://inspiredeconomist.com/2008/08/20/can-print-marketing-be-green/ First off, I want to say that, as someone who has been an analyst in the commercial printing industry for fifteen years, I’m thrilled to be part of The Inspired Economist. For years, printing has been seen as part of the problem, so the ability to get in on the ground floor of a blog on environmental sustainability and talk about how printing can become part of the “greening” of corporate culture is quite a thrill.

  Using print—a medium that contributes to solid waste and may appear to be part of the problem—to “green” a company’s document management and marketing culture seems nonintuitive. It is perhaps for this very reason that I hope readers will find my posts enjoyable.

  There are two points that I want to open with.

  First, in marketing, electronic alternatives are often framed as the green alternative to print because they don’t require paper, ink, packaging, and physical transportation. However, there is a lot more to one’s environmental footprint than this. Take, for example, one’s carbon footprint. On this issue, electronic alternatives with their massive, 24-hour energy drain start to look less appealing.

  Read more of this story »

  ]]> http://inspiredeconomist.com/2008/08/20/can-print-marketing-be-green/feed/