Green Options

Every industry is taking steps to adopt greener methods, and it’s become particularly important in businesses that provide transportation services to consumers because this is what people are looking for. Even if they can’t take big steps to make their own homes and businesses cleaner, they can help reduce their carbon footprint by making wiser environmental decisions. In order to address this shift in environmental perception and need, companies like the Green Tomato Cars Taxi Service in the UK are marketing their businesses to the more environmentally conscientious.

According to CEO Carlos Ghosn, unlike its other Japanese rivals, Nissan has made a strategic decision to cede the standalone hybrid wars to them and will not make hybrid-only models such as Toyota’s Prius or Honda’s Insight.

The American hybrid landscape is shifting under our feet.

With the perceptible movement of a slow landslide, Ford hybrid sales have been dramatically increasing over the last year—sales in September were up 73% from last September. According to Automotive News (subs. req’d), this brings Ford within a few thousand units of overtaking Honda to become the second largest seller of hybrids in America.

These numbers are significant because, according to Ford hybrid marketing manager David Finnegan, “More than 60 percent of Fusion Hybrid sales have been from non-Ford owners, and more than half of those are customers coming from import brands, mostly from Toyota and Honda.”

Confirming Finnegan’s assessment, the established hybrid juggernaut, Toyota, has seen sales of its hybrids plummet 28% in the same time period. Toyota still blows all the hybrid competition out of the water—capturing nearly 66% of all US hybrid sales—but the speed with which the changes are taking place certainly bodes well for a healthy and competitive hybrid marketplace in the future.

This one really made me giggle.

Tuning powerhouse Tommy Kaira has given the third generation Toyota Prius an aggressive makeover that is purely cosmetic.

This debate has already taken so many faces, and been argued so many times, that I cannot hope to add much more to it.

But I’ll try anyway.

A new study published by the Journal of Consumer Research has found that many Hummer owners excuse their large, oft-unnecessary H1 and H2s by crying patriotism and quoting American ideals like individualism. So are Hummer owners the morally righteous in the debate of anti-consumerism versus over-consumption?

If you live in Colorado and own a Prius, here’s a New Year’s Day gift for you: $6,000 off a plug-in hybrid conversion.

Earlier this year, Colorado passed House Bill 1331, “Incentives for Efficient Motor Vehicles,” which creates new tax credits of up to $6,000 for the purchase of, or conversion to, a plug-in hybrid electric vehicle.

Background: plug-in hybrid and electric car retrofits.

The new credit will be a substantial discount off the average price of a plug-in conversion, which generally run around $10-14,000. On top of the Federal Tax Credit of 10% (up to $4,000), plug-in retrofits could start to make a lot of sense for some car owners.

The Veggie Van Organization unveiled the first algae fuel powered car this week in San Francisco. It’s actually a plug-in Prius that has been converted with the nickel-metal hydride battery. The green vehicle doesn’t run strictly on algae, but rather a 5% algae/95% gasoline blend. Since this vehicle uses a standard engine without any modifications, it demonstrates the opportunity to use alternative fuel sources like algae in a vehicle, and only 5% algae might be used today, but it gives some hope for the future.

Editor’s Note, 9/11/2009: based on remarks in the comments section (some unnecessarily mean), it is clear that I made a mistake concerning the actual rarity of “rare-earth” materials. Although they are abundant in the earth’s crust, it is the fact that it is exceedingly difficult to find them in high enough concentrations to make mining them profitable that makes them a concern for being resource-limiting. I’ve edited my post to make that clear.

As an electric car nut, one of the most common quibbles I hear often revolves around the perception that if we do make a wholesale shift to EVs, we are just trading one foreign, limited-resource addiction (oil) for another (lithium).

But, as it turns out, there is no shortage of lithium. Our own Karen Pease has written thoughtfully about this in the past, and today there is news that a single lithium mine in Nevada could produce enough of the stuff on its own to make 650 million Nissan LEAFs or 1 billion Chevy Volts (my thanks to the commenter at the end of the post over at greencarcongress.com for doing those calculations). And that’s just one mine in Nevada — mines all over the world also contain vast quantities of lithium.

And we all went happily down the road to our EV future. Nope. Lithium-shmithium. We may not have a shortage of lithium, but we are likely bound towards a future with a shortage of EV materials that you’ve never heard of — things with odd names like dysprosium, lanthanum, neodymium, and terbium.

Where is the mainstream media when you need them? Probably off chasing another Micheal Jackson’s baby’s daddy. But they could do a lot more use into investigating the court case of Paice LLC vs. Toyota. In the lawsuit filed by Paice against Toyota, Paice claims that several of Toyota’s popular hybrid models infringe on patents held by Paice. Having won a similar case back in 2005, Paice is now seeking an exclusion that would keep Toyota hybrid imports from entering the U.S.

In an effort to drum up attention and support for their algae-based biofuel, Sapphire Energy has announced they will conduct a coast-to-coast journey in their “Algaeus” plug-in hybrid. Part electric hybrid, part biofuel vehicle, Sapphire claimes the Algaeus will get 150 miles per gallon from its hybrid/biofuel drivetrain.

The Algaeus will visit 10 cities, starting in San Francisco on September 8th and ending in New York City on the 18th.

The big scare about oil is that it’s a dirty and diminishing resource. We are running low on supplies while polluting our environment. While we do consume oil at a ghastly rate, there are plenty of other materials that go into the cars, computers, and cell phones that we have all grown very accustomed to. Rare metals not easily accessible. China currently controls 95% of the rare-metal market, having flooded the market last decade with cheaper metals and wiping out most of the competition.

Whether sensing a precarious position or a powerful one, China is now considering a partial or total ban on certain rare earth elements. Some of these elements are directly related to the future of fuel. What will hybrids do without their Lanthanum?