While Chrysler’s alt-fuel plans for the future—and its integrity—seem uncertain at best, its cross-town rival General Motors is trying to make good on its fuel efficient pledges in a different way. This includes (finally) offering a Hummer with E85 flex-fuel capabilities, as promised in 2007.

Oh, and for those who are wishing for a Volt sub-brand, keep wishing. GM has no plans of spinning off the Volt as a brand of its own (as Toyota might do with the Prius). That won’t stop the General from spreading its hybrid drivetrain across other models, however.

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Every industry is taking steps to adopt greener methods, and it’s become particularly important in businesses that provide transportation services to consumers because this is what people are looking for. Even if they can’t take big steps to make their own homes and businesses cleaner, they can help reduce their carbon footprint by making wiser environmental decisions. In order to address this shift in environmental perception and need, companies like the Green Tomato Cars Taxi Service in the UK are marketing their businesses to the more environmentally conscientious.

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According to CEO Carlos Ghosn, unlike its other Japanese rivals, Nissan has made a strategic decision to cede the standalone hybrid wars to them and will not make hybrid-only models such as Toyota’s Prius or Honda’s Insight.

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With the perceptible movement of a slow landslide, Ford hybrid sales have been dramatically increasing over the last year—sales in September were up 73% from last September. According to Automotive News (subs. req’d), this brings Ford within a few thousand units of overtaking Honda to become the second largest seller of hybrids in America.

These numbers are significant because, according to Ford hybrid marketing manager David Finnegan, “More than 60 percent of Fusion Hybrid sales have been from non-Ford owners, and more than half of those are customers coming from import brands, mostly from Toyota and Honda.”

Confirming Finnegan’s assessment, the established hybrid juggernaut, Toyota, has seen sales of its hybrids plummet 28% in the same time period. Toyota still blows all the hybrid competition out of the water—capturing nearly 66% of all US hybrid sales—but the speed with which the changes are taking place certainly bodes well for a healthy and competitive hybrid marketplace in the future.

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This one really made me giggle.

Tuning powerhouse Tommy Kaira has given the third generation Toyota Prius an aggressive makeover that is purely cosmetic.

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This debate has already taken so many faces, and been argued so many times, that I cannot hope to add much more to it.

But I’ll try anyway.

A new study published by the Journal of Consumer Research has found that many Hummer owners excuse their large, oft-unnecessary H1 and H2s by crying patriotism and quoting American ideals like individualism. So are Hummer owners the morally righteous in the debate of anti-consumerism versus over-consumption?

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If you live in Colorado and own a Prius, here’s a New Year’s Day gift for you: $6,000 off a plug-in hybrid conversion.

Earlier this year, Colorado passed House Bill 1331, “Incentives for Efficient Motor Vehicles,” which creates new tax credits of up to $6,000 for the purchase of, or conversion to, a plug-in hybrid electric vehicle.

Background: plug-in hybrid and electric car retrofits.

The new credit will be a substantial discount off the average price of a plug-in conversion, which generally run around $10-14,000. On top of the Federal Tax Credit of 10% (up to $4,000), plug-in retrofits could start to make a lot of sense for some car owners.

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The Veggie Van Organization unveiled the first algae fuel powered car this week in San Francisco. It’s actually a plug-in Prius that has been converted with the nickel-metal hydride battery. The green vehicle doesn’t run strictly on algae, but rather a 5% algae/95% gasoline blend. Since this vehicle uses a standard engine without any modifications, it demonstrates the opportunity to use alternative fuel sources like algae in a vehicle, and only 5% algae might be used today, but it gives some hope for the future.

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Editor’s Note, 9/11/2009: based on remarks in the comments section (some unnecessarily mean), it is clear that I made a mistake concerning the actual rarity of “rare-earth” materials. Although they are abundant in the earth’s crust, it is the fact that it is exceedingly difficult to find them in high enough concentrations to make mining them profitable that makes them a concern for being resource-limiting. I’ve edited my post to make that clear.

As an electric car nut, one of the most common quibbles I hear often revolves around the perception that if we do make a wholesale shift to EVs, we are just trading one foreign, limited-resource addiction (oil) for another (lithium).

But, as it turns out, there is no shortage of lithium. Our own Karen Pease has written thoughtfully about this in the past, and today there is news that a single lithium mine in Nevada could produce enough of the stuff on its own to make 650 million Nissan LEAFs or 1 billion Chevy Volts (my thanks to the commenter at the end of the post over at greencarcongress.com for doing those calculations). And that’s just one mine in Nevada — mines all over the world also contain vast quantities of lithium.

And we all went happily down the road to our EV future. Nope. Lithium-shmithium. We may not have a shortage of lithium, but we are likely bound towards a future with a shortage of EV materials that you’ve never heard of — things with odd names like dysprosium, lanthanum, neodymium, and terbium.

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Where is the mainstream media when you need them? Probably off chasing another Micheal Jackson’s baby’s daddy. But they could do a lot more use into investigating the court case of Paice LLC vs. Toyota. In the lawsuit filed by Paice against Toyota, Paice claims that several of Toyota’s popular hybrid models infringe on patents held by Paice. Having won a similar case back in 2005, Paice is now seeking an exclusion that would keep Toyota hybrid imports from entering the U.S.

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In an effort to drum up attention and support for their algae-based biofuel, Sapphire Energy has announced they will conduct a coast-to-coast journey in their “Algaeus” plug-in hybrid. Part electric hybrid, part biofuel vehicle, Sapphire claimes the Algaeus will get 150 miles per gallon from its hybrid/biofuel drivetrain.

The Algaeus will visit 10 cities, starting in San Francisco on September 8th and ending in New York City on the 18th.

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The big scare about oil is that it’s a dirty and diminishing resource. We are running low on supplies while polluting our environment. While we do consume oil at a ghastly rate, there are plenty of other materials that go into the cars, computers, and cell phones that we have all grown very accustomed to. Rare metals not easily accessible. China currently controls 95% of the rare-metal market, having flooded the market last decade with cheaper metals and wiping out most of the competition.

Whether sensing a precarious position or a powerful one, China is now considering a partial or total ban on certain rare earth elements. Some of these elements are directly related to the future of fuel. What will hybrids do without their Lanthanum?

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No doubt many of you have read or heard about David Nichol’s woodgas F-150. I came across it during a media hailstorm a few months ago (which has since petered out). But while I was doing research on the One-Gallon Challenge, I saw that David’s truck was going to be participating. I gathered up my camera and notepad and my best friend (who I sort of tricked into coming) and took the drive to Greenfield Mass. last Wednesday night to get a look at this truck, and other fuel-sippers in person.

I learned a whole lot more than I bargained for.

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The Toyota Prius is among the most popular cars under the Cash For Clunkers program right now. But many people who want one will have to wait, as production of the popular hybrid has slowed because of a battery shortage. The supplier of Prius batteries, Panasonic EV Energy, can not keep up with Toyota’s 500,000  annual Prius capacity. While Panasonic EV says it should have its production capacity ramped up to a million units annually by mid-2010, this begs the bigger question;

Will battery packs hold back hybrid production and development?

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Toyota has revealed that its eagerly anticipated iQ-based all-electric car will receive its own individual body-style makeover, to create a stand-alone model set to become Toyota’s first all-electric car.

It appears that the electric iQ, due for launch in 2010, will not be pushed in the same market sectors as the original. Speaking about the strategy Hiroki Nakajima, chief engineer for the iQ said, “We wanted to position the iQ as premium, but not so the BEV (battery electric vehicle).” Perhaps they think that your average EV user is a little more low-rent than other drivers?

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Rumors are gathering pace that Toyota is working on a two-door coupe version of its ultra-popular Prius hybrid, possibly scheduled to hit the market sometime in 2012.

The latest reports suggest that the Japanese outfit is currently developing a compact 2+2 Prius-based hybrid sports coupe featuring a beefed-up version of its 1.8-liter 2ZR-FXE four-cylinder engine, capable of achieving around 134 hp – 36 hp more than the sedan counterpart.

Although the higher power levels are likely to affect the Prius’s impressive fuel mileage, insiders are speculating that the company’s Hybrid Synergy Drive system will keep this to a minimum.

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Solar-powered “flower stations” are appearing across major U.S. cities providing free Wi-Fi and electricity for charging laptops, cell phones and other devices.

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US-based car-share giant Zipcar Inc. has launched its first ever Electric Vehicle Pod, featuring an all-electric Citroen C1 and a Plug-In Toyota Prius. The vehicles, among the most efficient and technologically advanced on the road today, can be hired by the hour for a fraction of the cost of owning one.

The company figures that EVs are ideally suited for early, large-scale use in Zipcar’s car sharing platform since the average Zipcar trip lasts just under four hours and less than 25 miles, well within the range of a typical EV.

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Editor’s Note: This is a 4-part series covering my trip to Michigan to test-drive the Chevy Volt. See also: 1. LiveBlogging from the opening of GM’s New Battery Lab, 2. Chevy Volt Test Drive: How GM’s Electric Car Works 3. Tour of GM’s New Battery Lab. Disclaimer: GM flew me out for this event.

“Remarkably Unremarkable” has been the phrase of choice when describing how the Chevy Volt prototype drives.

And that’s really a compliment, since the car was engineered for consumers who won’t accept compromise, even for a an electric car.

I got a chance to drive the Chevy Volt prototype on June 8th, and although the test model was still housed under a Chevrolet Cruze skin, it gave me a good feeling for what the final version will be like.

Chevy Volt Test Drive

The interior of the Cruze doesn’t do the car justice, at least in terms of space and aesthetics. The center divider seemed poorly fitted for the Volt’s T-shaped battery pack that runs the length of the car (which also precludes a 5th seat in the prototype and final versions). Frank Weber, who accompanied me on the the 45-minute drive, said that everything about the interior would change for production.

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Over the holiday weekend, Japanese news daily Nikkei reported that Toyota will start mass producing plug-in hybrid vehicles in 2012.

The plug-in Prius will have a reported all-electric range of 12.4-18.6 miles after a full charge, and will cost $48,000—roughly twice the price of the regular gasoline-hybrid Prius.

Considering that a used Prius can be converted into a plug-in hybrid today for less than $15,000—giving the car the same or better statistics and driving range—I’d have to ask: what the hell is Toyota thinking?

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