Green Options

Laura Kurgan, Chris Jordan, Lorrie Vogel and Assaf Biderman - Pop!Tech 2009 - Camden, ME

In Part One, Lorrie Vogel explained some of the work Nike is doing to increase recycled and organic content in their products. Our conversation continues with discussing how Nike designers are encouraged to use sustainable principles in their work.

SS: You mentioned something about rewarding designers for innovating around sustainability, how does that work?

LV: As with any company centered on innovation, the process begins with Nike’s designers. To influence the designers to make responsible choices, Nike designers are scored against the Considered Index. In order to get new Considered innovations adopted faster, Nike gives innovation points to designers who come up with a brand new idea, as well as to teams who adopt considered innovations in the first year.

SS: And how are employees outside of the design department scored against the Considered Index?

LV: At Nike, there are so many different groups in different matrices, a lot of them are expected to calculate their CO2 footprint. But the Considered Index is primarily for designers.

SS: Sustainability 101 and Step by Natural Step (mentioned in this press release)- are they teaching personal sustainability practices, or teaching employees how to spot opportunities to be more responsible in the choices they make in their jobs?

This impressive footprint is Nike’s Considered Air Jordan XX3, their first basketball shoe designed using the Considered Ethos.

Lorrie Vogel is the general manager of Nike Considered, Nike’s in-house sustainability think tank. She holds a degree in Industrial Design from Syracuse, and numerous patents. Her work in innovating around sustainability has helped put Nike on Fast Company’s Fast 50 list multiple times. Considering how aggressive Nike’s sustainability goals have been, it’s even more impressive that they are on track to meet their targets.

Sustainability is second only to performance when ranking the critical factors of a product. Nike is committed to making their entire collection as environmentally responsible as possible. Lorrie Vogel spoke at the Opportunity Green conference in Los Angeles, explaining some of the ways Nike is meeting these targets. In this phone interview, Lorrie expands on some of the points she touched on in her presentation. The conversation is split into two articles, in order to go deeper into the many changes that need to happen to increase use of recycled and organic materials in apparel and footwear. We begin with a discussion about materials, and conclude with the human element needed to ensure these changes occur in a timely manner.

From Nike: The long-term vision for Considered is to design products that are fully closed loop: produced using the fewest possible materials, designed for easy disassembly while allowing them to be recycled into new product or safely returned to nature at the end of their life. By 2011, 100 percent of footwear will meet baseline Considered standards, apparel by 2015 and equipment by 2020 – creating better performing products while minimizing environmental impact by reducing waste, using environmentally preferred materials and eliminate toxins.

What with the Vice President promoting the PACE model of super affordable city financing for solar; and the econo-apocalypse-related drop in solar panel prices, you’d think that solar was in the bag by now, but group buying on top of all that will still buy the cheapest solar for your roof.

For example, in the Palm Springs, Palm Desert, Desert Hot Springs and Coachella area, you could now get all your electricity free for the next 25-40 years for $10,000! That’s about $90,000 lower than you would have paid your utility for 25 years.

One Block off the Grid’s completely unique model of group buying combined with the financing of their partnering banker SunRun (which offers one of the few solar financing options to remain viable in the downturn) has made group purchasing the cheapest way for going solar ever.

The solar company 1BOG selected for this neighborhood; HelioPower is able to install that neighborhood for $5.49 a watt—the lowest rate 1BOG has ever negotiated for their group discount.

Researcher Susan Sun of Kansas State University has an answer for all those hungry cows out there:  let them eat barrels.  Sun’s work on sustainable biomass adhesives has already lead to an edible barrel for cattle feed made with straw and soy adhesive.  More products are on the horizon, including a new formula that improves the flowability and strength of raw bioplastic, making it easier to pour and mold.

The edible barrels replace oil drums, which cost approximately $6 per barrel to clean for re-use as feed containers in addition to the cost of the barrel.  Sun’s elegant waste reduction solution relieves farmers of this expense while practically eliminating the risk of oil-contaminated feed from poorly cleaned barrels.  It also eliminates waste or water pollution associated with the cleaning process, and it eliminates the cost (and carbon footprint) of returning used barrels for re-use.

Zerofootprint has created a new “TalkingPlug” that will help you to better monitor the energy usage of different appliances and electronics. How? By making your electrical sockets smarter.

Zerofootprint already helps corporations and governments in evaluating and reducing their carbon emissions through various methods. It also helps households through innovative technologies such as this one. This new TalkingPlug is for corporations or households (or anyone with electrical sockets) and will have an initial price tag of about $50. The price may go down considerably if it can make the product on a larger scale.

How does it work? What are its advantages compared to Google’s PowerMeter and other similar up and coming technologies?

Glass America has launched their new 44oz BPA free stainless steel Geyser collection. These huge stainless steel reusable bottles have a EQP of $6.99 with single color imprint. Although all Geyser bodies are finished stainless steel in color the top accents are available in Black, Purple, Blue, Orange and Green.

Enter now the good folks at ADLites and their custom printed electro-luminescent promo night light, the most energy efficient promo night light available in the USA costing only $0.03 per year to continuously operate.

So a 110 lbs. motor being carried by a EQP $3.17 non-woven 95 gram polypropylene bag. That is not bad.

Norwood now offers two new cyclist style water bottles in the line, the evolve(TM) Sport Bottle 20 oz. and evolve(TM) Sport Bottle 28oz., these water bottles are made from biodegradable high density polypropylene ethylene.

The new green-themed Reclaim made by Samsung is more than your standard phone with slick green branding — though there’s a bit of that too.

What’s green (or blue), smaller than a deck of cards and will remind you to unplug the charger from the wall after charging? The Reclaim, the new green-themed smart phone made by Samsung for Sprint, is loaded with a bunch of green content, a handful eco-conscious accessories and an attention to sustainable packaging that make it more “green” than most other phones out there.

But you can’t just slap a case made from forty percent corn plastic, dip it in green paint and call it green, can you? The folks at Sprint sent me the new Reclaim so I could answer those questions myself.

The RECYCLED POLYESTER INSULATED TEXTURED JACKET from Ash City is likely the nicest recycled poly jacket (a.k.a. recycled water bottles) to come to market so far.