Green Options

Last year, Häagen-Dazs announced it would invest a quarter of a million dollars into research on “Colony Collapse Disorder” — the mysterious ongoing disappearance of millions of honeybees in North America and Europe.  Is this mere corporate greenwashing, or does the premium ice cream icon deserve our affection (and our business)?

Häagen-Dazs has a vested interest in preserving and rescuing honeybees, since nearly 40% of their flavours rely on fruits and nuts pollinated by bees.  But we shouldn’t dismiss this as mere self-serving business interests.  If anything, we should wonder why this sort of investment is not much more common.

ExxonMobil, which has been hit before with environmental charges, will pay a $6.1 million penalty for failing to comply with pollution regulations in refineries in California, Louisiana and Texas. The company had agreed to reduce pollution in four refineries in those states, but came up short.

Ecobrain, a green publishing company offers ebooks, the ideal green reading choice. Ebooks can be instantly downloaded to your desktop. Ecobrain has a series of ebooks that make ideal reading for Ecopreneurs.

EcoBrain.com offers thousands of other titles about or relating to the environment. Their genres include environment, sustainable living, cookbooks, biographies, kids’ books, how-to guides, green architecture titles, organic gardening, composting, fiction and more.

The Inspired Economist (IE) (http://inspiredeconomist.com/) provides a bridge between idealism and capitalism, profit and passion, iconoclast and industrialist, right and left, and all of the other dichotomies that serve as distractions from the serious issues that face the world. The IE aims to foster creativity, and to rally both emerging and established business leaders around the goal of creating a more just and sustainable society. A multi-media resource for the New Economy, the IE serves individuals and companies focused [...]

For the second quarter of 2008, Exxon Mobil reported a record-breaking profit of $11.68 billion, the largest quarterly profit in U.S. history! That is $1,485.55 a second!

Via: CNN Money

Image:  Greenpeace

Everyone's talking about the potential of green business to reshape the planet, but what does "green" really mean in the business world? If you've talked with any green entrepreneurs lately, or are one yourself, you know that vision and passion are in abundance. The question is how does a green start-up turn personal commitment into sustainable profit?

To find out the answers to these and other key questions, listen in when Linda Feinholz

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