Green Options

This is a guest post by John Simonetta, owner of Proforma Simonetta Freelance, an eco-friendly promotional items consultancy (see proformagreen.com). John’s blogs are designed to keep us up to date on the “greening” of his industry.

Spring is in the air and with it the spring line up of new eco-friendly promotional items. Here are a few stand outs from Leeds.

The first of the new items of note is the Tempo 100% Recycled PET Urban Messenger Bag from Leeds. This thing is 100% recycled PET (old water bottles, that type of thing) but you would not know it to look at it. Yes it is green, but it also has some great lines and is a very functional messenger. The Tempo is also manufactured in the US (which helps its total carbon footprint) and it is certified made from eco materials.

EQP on the Tempo 100% Recycled PET Urban Messenger Bag is $8.92 with one color imprint. That is a great price for this good sized H 11.17″ x W 4.33″ x L 15.25″ bag. Again, where is this cost premium everyone is talking about to “go green”?

The Tempo is a solid marketing choice for any Ecopreneurist focusing on a number of audiences such as the urban commuter, the college crowd, or even forward looking IT firms.

The new nonwoven material umbrella with all bamboo shaft from Debco looks and acts like any other umbrella out there.

Voltaic Systems is offering four bags in 2009. Voltaic bag are really mobile solar power generators designed to charge virtually all hand held electronics. They are a great item for ecopreneurists working in remote locations or with businesses needing to work remotely.

This is a guest post by John Simonetta, owner of an eco-friendly promotional items consultancy (see proformagreen.com). John’s blogs are designed to keep us up to date on the “greening” of his industry.

Ecopreneurist.com asked me to post a few more ideas on what an Ecopreneurist might give for the holidays.

I wanted to approach the idea from two points. First, I am in the promotional items business. For our industry the main purpose of gift giving is to say thank you to the clients you have done business with in the past year, and to keep your name in front of those clients so that they do business with you next year.

Second, as an Econpreneurist gift giving gives my business a chance to show off our green credentials but also - maybe - influence our clients, not all of whom are green, about becoming more green in their own businesses.

In this article I want to point out two everyday items your clients likely already use that are now being produced with eco-friendly materials and that would make great end of the year client gifts.

Day-Timer® Eco Zippered Portable Planner - Did you know that Day-Timer now makes an eco version of their most popular portable planner? The Day-Timer® Eco Zippered Portable Planner from Leed’s is an example of a very useful, very popular and well regarded brand that is now available in a new green formula.

The rich bonded leather cover is made from recycled leather fibers and natural latex and includes nickel-free rings and zipper pulls. Recycled paper used in the planner is certified by the Sustainable Forestry Initiative. Other than that it is a standard Day-Timer® featuring two-page-per week format, with each day’s space including areas for to do list, appointments, diary, monthly tabbed calendar/dividers, loose-leaf address and phone directory, monthly planning pages, set of reference sheets, etc.

The usefulness of the Day-Timer® Eco Zippered Portable Planner makes it a great gift because people will use it and hang on to it, plus in 2009 you can send your client a refill of the inside planner pages, giving you both an opportunity to touch your client again and promote a core green idea of reuse. Day-Timer® Eco Zippered Portable Planner runs about $39 including your organization or company logo.

This is a guest post by John Simonetta, owner of ProformaGreen, an eco-friendly promotional items consultancy. John’s blogs are designed to keep us up to date on the “greening” of his industry.

All you North American eco hotels, yoga studios, cafes, craft shops and spas, rejoice. There is finally a US company making soy candles in the US from US materials that can do large scale runs.

Decarte Products pronounced “Da Kart” specializes in creating a premium fragrance 100% soy candle, and they were at the Promotional Products Association International event in Fort Worth showing off their new line.

The best thing about this company - aside from the US manufacturing - is that they specialize in candles only, unlike most other manufactures that carry candles, if at all, as an after thought.

Why soy?

This is a guest post by John Simonetta, owner of ProformaGreen, an eco-friendly promotional items consultancy. John’s blogs are designed to keep us up to date on the “greening” of his industry.

JournalBooks is doing stunning custom work with nearly 100% total recycled materials in their notebook and spiral journal products.

Really some of their stuff is just flat amazing and a great way to take green printing and marketing to a whole new level.

For printing JournalBooks uses plant based inks which they claim are better than soy based inks for reproduction quality and are harmless to the environment.

JournalBooks compares the impact of their plant based inks to that of vegetable oil.

The JournalBook Classic journals have 100% recycled covers. Even the poly covers - recycled milk cartons - in the classic line are completely recycled.

This is a guest post by John Simonetta, owner of ProformaGreen, an eco-friendly promotional items consultancy. John’s blogs are designed to keep us up to date on the “greening” of his industry.

I mentioned before in this blog that the gym and spa industry is one of the main buyers of sport bottles. It makes sense, sign-up for a [...]

This is a guest post by John Simonetta, owner of ProformaGreen, an eco-friendly promotional items consultancy. John’s blogs are designed to keep us up to date on the “greening” of his industry.

A number of manufacturers are working on natural (non-dyed) paper impregnated with seeds. The idea is that if you plant items made of these papers flowers or trees will grow.

Bloomin’ Promotions and Seed Cards are two manufactures doing this type of thing.

I really don’t know what to make of this idea.

If properly used I am sure they would be a great learning tool, perhaps in an educational setting - write a letter to the planet, plant the letter in the school yard and see it live - that type of thing.

This is a guest post by John Simonetta, owner of ProformaGreen, an eco-friendly promotional items consultancy. John’s blogs are designed to keep us up to date on the “greening” of his industry.

Non Woven Poly bags are great but many of our clients don’t like non wovens and keep asking when an inexpensive organic cotton tote would be available.

Well the new Econo Tote Bag from Debco seems to fit the bill at 14.75” W x 16.5” with runs under $2 for orders over 1000 units and starts around $3.50 for a small run of 50 units with one color imprint included. These bags are 100% natural organic cotton processed AZO-Free with no hazardous chemicals.

This is a guest post by John Simonetta, owner of ProformaGreen, an eco-friendly promotional items consultancy. John’s blogs are designed to keep us up to date on the “greening” of his industry.

A funny thing happened on the way to this blog.

I wanted to write about the new line of e.c.o fleece items from Ash City - they use a fabric that is 75% recycled polyester/25% polyester.

These items are great for any eco-tourism or resort operating in a cold weather area, for eco-friendly landscaping work crews, maybe even as a resell item for a farmers market come the holiday season.

This is a guest post by John Simonetta, owner of ProformaGreen, an eco-friendly promotional items consultancy. John’s blogs are designed to keep us up to date on the “greening” of his industry.

We recently ran 1000 bag clips for the MercyCorps office in New York (if you have never heard of this NGO check them out at mercycorps.com).

The New York office wanted some inexpensive and green items to use as giveaways and they went with the Garyline 6″ Bag Clip molded with up to 100% recycled material and an enhanced biodegradability additive so it beaks down once the clip is introduced to a landfill. Another reason to use Garyline was that their factory is in the Bronx so that lowered the project’s shipping costs and carbon footprint.

So client gets inexpensive, useful, green giveaway and everyone is happy. Right?

Sort of.