Starbucks Backs Down, Allows Ethiopia Trademark Rights To Its Own Names
Starbucks announced yesterday that it has reached a licensing agreement with the Ethiopian government regarding the marketing use of Ethiopia's well-known coffee producing regions, most notably Sidamo, Yirgacheffe and Harar.
This is the resolution to a row that Starbucks began last year when the Ethiopian government filed applications to trademark its most famous coffee names. Securing the rights to these names would enable Ethiopia to capture more value from trade, by controlling
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