Green Options

Birgitte Rasine is the chief evolution officer of LUCITÀ, a non greenwashing pioneer in socially responsible design & communications.

Raise your hand if you’ve ever seen a therapist, or known someone who has. Raise your other hand if you’ve ever heard that little voice inside your head telling you you’re not quite so good, not quite so beautiful, not quite so successful, as person X or company Y.

OK ready? now that we’ve all got our hands up in the air, we can all do the wave. You might laugh, but we really should—to clear away all the smoke and circumstance pumped into our media airwaves by a seductive green mist that’s settling heavier and thicker on web sites, print advertisements, TV commercials, product packaging, press releases, and yes especially blogs (not this one though). We’ve all heard the term: greenwashing.

Long-tailed macaques eat mostly fruit — but when resources are scarce, they’ve been known to get creative with their cuisine. When living near humans, they raid gardens and learn to beg for food. Sometimes they even steal food from inside houses.

Now, for the first time, scientists have observed long-tailed macaques fishing with their bare hands.