“Love Your Eco-Friendly Shirt.” “Thanks, It’s a Saab.”
Move over, Gaiam, No Sweat Apparel, and Patagonia: the newest entry into the eco-friendly clothing market is … Swedish auto-maker Saab? Yup, the company this week unveiled its Pure BioPower Eco Clothing Collection, which features organic cottons, ethical labor practices, and buttons made from Coroso nuts, which grow on rainforest palm trees.
Photo of BioPower ladies’ t-shirt courtesy of Saab

