Paige Donner’s Greening Hollywood column can be found on The Huffington Post. Donner writes about all things green that intersect with Style, Fashion, Entertainment and Politics. Find her at: http://www.huffingtonpost.com/paige-donner
Venture capitalists have begun funding greentrepreneurs who are inventing green-consumer products that the mass market consumer will purchase. We all know about the green car, the solar panel, and the CFLs. The question is: What will come next? What factors will influence consumers to adopt new products.
Three greentrepreneurs presented their product pitch to a sold out crowd: