By Olga Orda •
September 4, 2008
A www.greenprinteronline.com dispatch | You cannot stop a negative habit without knowing how much and how often you are doing it. Enter the financial “carrot”: the online environmental calculator with a finance edge. True, we at Green Printer believe that public demand, employee engagement, shareholder interest and sustainability goals are the “pressure points” for companies to cut their consumption habits and curb greenhouse gas emissions.
But today, organizations like Xerox, RecycleBank and Creative Citizen are offering more than just a climate change reason to decrease consumption: money. And, they are doing it by showing your employees the financial figures generated in conjunction with their online, environmental calculators.
Editor’s note: Our friends at Eco-Libris rolled out a new feature on their blog last week. “My Green Bookshelf” focuses on green VIPs and their relationship with books: their reading habits, their libraries, etc. For the first installment, EL blogger Raz Godelnik talked to ecopreneur Ron Gonen, co-founder and CEO of Philadelphia’s RecycleBank. This post was originally published on Wednesday, June 4, 2008.
I don’t know about you, but when I read about green celebrities, CEOs of green companies, and other green figures, I’m always curious - what do these people read? What’s their favorite green book? How many green books they have on their bookshelf? So I decided that it’s time to try and get some answers.
Hence we begin today a new series - ‘My Green Bookshelf’. In this series we will take a look at the reading habits of interesting people from the green world with special focus on their green reading. As a small token of appreciation to our guests in the series, Eco-Libris will plant 50 new trees on behalf of each and every participant with its planting partners!
Our first guest in the series is Ron Gonen, the co-founder and CEO of RecycleBank.
RecycleBank is a Philadelphia based company that has revolutionized municipal recycling in America, by initiating a brilliant recycling program that rewards people for recycling at home. RecycleBank, which was founded in 2004, currently provides service in more than 35 municipalities in the states of Delaware, Massachusetts, New Jersey, Pennsylvania, and Vermont.
