By Lucille Chi •
February 8, 2009
H&M reports they will increase organic cotton use in their fashion collections by 50% in 2009.


Mainstream brands have embraced organic collections season after season over the past several years, but H&M is leading the way for their competitors this year as they commit to switching a large portion of their manufacturing processes toward organics. My hope is that H&M will stitch to 100% organic cotton for their collections, because this will not only give them a sustainable competitive advantage but also set the stage internationally for the complete switch to organic cotton textile production.
By John Simonetta •
January 14, 2009
Take a look at this crazy use of recycled fabric that Norwood is now selling. Yes, that is a Wilson lightweight golf bag made from 100% recycled fabric. Norwood’s website boasts “eco-conscious golfers can feel confident with their game while helping the environment”.
By Lucille Chi •
January 11, 2009


These Heidi & Seek designs are adorable. Her dresses shown above are made from unused factory remnants, and reinvented vintage clothing, but they are reworked into new, creative, and comfortable styles.
The designer writes us sharing: “I’m a young mother who designs and sews edgy, one-off women’s clothing from reclaimed materials for my label, Heidi & Seek. I aim to raise awareness and provide an alternative to mass-produced, sweatshop made clothing that pollutes and damages the environment through the use of new resources. “ Her outfits are currently found on Etsy at http://heidiandseek.etsy.com.
By Lucille Chi •
July 25, 2008

Above from left to right~
- Fashion Ethic is having a sale! Shown above is a sweet dress from Prairie Underground. the “Pretty Baby” dress can also be worn over leggings for a year-round look.” 100% Organic Cotton.
By Lucille Chi •
July 22, 2008
What? Conscious Fashionistas Thrift Couture Show:

Why? They will “style you silly, dress you funky, green your wardrobe, but also pink, yellow, and purple it up. We’ll create outfits that turn heads and have people stop you in the street asking, “Where did you get that?” All at a price that will keep you smiling.
Proving once again that eco-conscious fashion does not have to be frumpy or “earthy,” Callie Mick’s line of adorable aprons are hot couture, indeed. The Sadie and Lily aprons give full coverage so that you can spend less time doing laundry and more time indulging in your homemade kitchen creations, while the Julia apron provides the perfect size splatter shield from waist down in case you have a tendency (like I do) to bump up against the counter.
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