Nils Davis, said motivating commenter and blogger at Keeping the Lights On, posed this great question:

Can magazines be turned into magazines again, or do they always require ‘virgin’ paper?

Well, I don’t yet have the specifics to answer the first part of that question. But it seems the answer to the second part is a resounding “No.”

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A www.greenprinteronline.com dispatch | You cannot stop a negative habit without knowing how much and how often you are doing it. Enter the financial “carrot”: the online environmental calculator with a finance edge. True, we at Green Printer believe that public demand, employee engagement, shareholder interest and sustainability goals are the “pressure points” for companies to cut their consumption habits and curb greenhouse gas emissions.

But today, organizations like Xerox, RecycleBank and Creative Citizen are offering more than just a climate change reason to decrease consumption: money. And, they are doing it by showing your employees the financial figures generated in conjunction with their online, environmental calculators.

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Part of a video series that will highlight the “secret life” and environmental impact of everyday products, the 5 1/2-minute-long paper video is more informative than its length might suggest. There are hints of “Hungry Planet: What the World Eats” in the images of an ordinary U.S. family and the piles of paper it consumes over the course of two weeks. (The stacks shrink considerably for families in the U.K. and even moreso for families in Mexico.) There are stats, too, presented in “An Inconvenient Truth” style:

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You run an sustainable organization, receive referrals from the Internet and want a brand that’s memorable. You also want to automate your web traffic.

Enter the green widget - a ‘brand confirming’ tool you can’t overlook. If you have a brand, says Stefan Juhl, a widget will only confirm (or make others more aware of) your brand values. So, what is a widget anyway? Erick Schonfeld explains and Max Gladwell defines the role of a widget as one of the many tools a social (change) media practitioner can employ.

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Myth no. 1: The paper production industry is low on the GHG emitter totem pole.
Not so, actually the paper and pulp industry is the third largest polluter in both Canada and the United States. The Green Press Initiative (GPI) states that one of the biggest benefits of using recycled fiber is that it emits 38 percent less GHGs. Recycled fiber also uses 44 percent less energy to produce, and conserves up to 34 mature trees for every ton replacing virgin fiber.

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Welcome to the first Carnival of Green Crafts!

For more information about the Carnival, please see the Carnival of Green Crafts home page here at Crafting A Green World.

We’re pleased as punch to announce that the next Carnival will be August 9th at BlogHer, courtesy of Hobbies, Crafts & DIY Contributing Editor Debra Roby. Send in your posts via the carnival submission form today!

Thanks so much to all the crafters who shared their posts with us for this Carnival.  Let’s dig in!

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What does a leader in business that moves us “far, fast” towards our sustainability goals look like? It’s a relevant question to our pressing need for solutions and Nicola Acutt, Ph.D. writes a “bang on” response to it.

Borrowing from a recent Al Gore speech, Accult asserts that “as people grasp the magnitude and speed of change needed to address the environmental, social and economic issues that we face, there is a growing need for leaders who take us ‘far, fast’”.

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A www.greenprinteronline.com dispatch

For all those days when you believe your green values aren’t aligned with your workplace but you can’t - or don’t want to - make the eco-entrepreneur step, here are some immediate action steps to try out at the office this Monday.

Remember: while many green teams start from humble beginnings, they can grow exponentially - pent up passion for green amongst employees can be powerful driving force.

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Image source: Ecofriend.org

A Green Printer Online Dispatch

Do you scoff at company-made labels (i.e. internal labels) and only go for the non-profit, third party born eco-labels when buying green office supplies? Or do you take both with a grain of salt, comparing the merits of “private” and “public” labels?

If you’re the latter or if you are a green procurer, you probably want to streamline the “boom! done, I’m buying that product - not that one - because it has a trusty brand” process. So, here are the ins and outs of some of the up and coming brands that you’ll see in Staples, online or in a custom office paper supply shop.

The CEO - ENVIRONMENT®
Description
Just like the CEO, this paper covers all the recycled paper rounds. It’s reliable, it’s got experience (comes in smooth, felt, laid, and parchment finishes) and it’s around internationally.

You can buy either 100% post-consumer recycled, FSC-certified fibers, specialty fibers or 100% recycled with 30% post-consumer fiber from the entire line. Plus it’s cost-efficient.

What this paper is best for
Acid free and archival, so it’s ideal for scrap booking. It comes in different colours (all 22 of them) and is fit for the renewable energy expert at your office - all papers are made entirely with Green-e Certified renewable energy

What it’s not so good for
If you are looking for 100% post-consumer line of paper only - this one also carries 30% post-consumer fiber paper type.

The Verdict?
It’s a flexible, no fail solution - just takes some time to choose paper amongst the large selection.

The Office Eco-Star - Astrolite PC 100
Like that person who spearheaded the green team at your work, was the first to buy a hybrid and talk about installing solar panels over the weekend - this paper is an eco-star. In fact, it’s one of the cleanest, brightest, and smoothest recycled paper types available. It’s also FSC-certified so you can be sure it contains only de rigeur 100% post-consumer recycled fiber.

What this paper is best for
Um, everything: from business cards to product sheets, especially since Astrolite PC comes in a thicker, new 130lb double thick cover.

What it’s not so good for
What’s not to like?

The Verdict?
100% reliable just like the Office Eco-Star.

The Design Connoisseur - ChorusArt
Description
ChorusArt paper has top-quality triple coating, giving it a slick yet totally eco-chic feel to it.

What this paper is best for
Shiny-er, glossy-er stuff with the FSC stamp on it: catalogues, book covers, magazine covers, direct mail, inserts and flyers, books, art books, magazines, commercial printing, supplements, annual reports, brochures and more. This paper is FSC-certified, guaranteeing that the standards of the Forest Stewardship Council are respected and that the pulp the paper is made of consists of a mixture of fibers from certified forests and post-consumer recycling processes from controlled sources.

What it’s not so good for
Depending on what you want to use this paper for, it has a lighter feel to it.

The Verdict?
Your Design department will love you.

The Office Knight - The Save-a-Tree ®
Description
Just like your trusted office cubicle buddy back in the day (yes, the one who answered your harried call to finish off a research report at 1:23 am), this paper will get the job done. Made from 100% post-consumer waste, Process Chlorine Free (PCF), it also runs and prints like virgin paper - what more could you want?

What this paper is best for
Medium weight, everyday use yet “dressed to impress” paper quality that’s ideal for CSR and annual reports, stationery, newsletters, catalogues, brochures and more.

What it’s not so good for
Super thick and shiny-ish business cards - this paper has a medium weight feel to it. People that are adamant about having the FSC standard on their communications material should choose another paper product - this one does not have this label (the FSC actually came under fire last year).

The Verdict?
Your PR department or Cause Marketing team will thank you - great for communicating your corporate green committments to stakeholders and an alternative to the FSC label.

Now, if only buying coffee was so eco-conscious and those trees planted by the UN could create a domino effect..

Get these brands and more, all while tracking how much CO2, trees and wastewater you’ll save with the Eco-Widget, at Green Printer.

A Junk Mail “Sculpture” a la http://antiadvertisingagency.com

A http://greenprinteronline.com dispatch.

We’ve come this far in our exasperation with junk mail-apalooza and now people are luring us with cold, hard cash (or the beauty of planting a tree) to get us to stop receiving virgin-forest-eating junk mail.

We’re in love with Green Dimes (thank you to Nate Burgos of Design Feast for the gread tip), which not only offers a widget that claims to track, in real time, how many:

i. trees are saved;
ii. Victoria Secret catalogues are stopped and;
iii. (tongue in cheek style) “people helped”,

but also offers a really convenient online service to cut out those annoying credit card application forms.

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Warning: so, as the video and Oprah’s darling du jour and guerrilla closet warrior Peter Walsh so clearly outlines, our pack-rat habits are making us chubby. They can also be a barrier to us going green. Not surprising, did you notice that your lean and toned friends also tend to have pretty darn spotless, sustainability-forward and organized homes, while your plumper friends tend to lavish in “chaotic creative” spaces. Hmmm…

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An http://www.greenprinteronline.com dispatch.

When companies make the shift to reduce the carbon footprint of their supply chain, paper is one of the first – but perhaps most overlooked – ways to shed those office carbon pounds.

But the carbon, environmental and cost savings benefits of switching from virgin paper to more sustainable paper didn’t escape Sustainable Business Design - a consulting firm that provides carbon footprint, greenhouse gas audits and “The Low Carb Corporate Diet” ™ service.

Nancy E. Landrum, Ph.D., of SBD demonstrated that a local, multi-site client who had not thought about paper purchasing as a way to “go green” experienced “immediate environmental and financial success in their quest for green” by simply making the change to recycled paper.

But how big of a success was it exactly?

“The final combination of paper choices recommended to the client represented a 10% cost savings, 13% fewer carbon dioxide emissions, and 35% fewer trees when compared to their previous product,” says Landrum.

And, if offering climate change and carbon strategies that work wasn’t enough, Landrum oversees a blog worth reading at http://www.sustainablebusinessdesign.blogspot.com, check out the January 30 post for a list of useful webinars like “A Guide to Green Purchasing (Feb. 20)”. It’s like attending a green learning conference across the country minus the across country flight emissions – we are loving it.

Green Printer offers ultra sleek, sustainable and 100% post-consumer paper to help your organization save trees and reduce your carbon footprint - the easy and cost-effective way. More details at www.greenprinteronline.com.

Now the nations largest publisher and distributor of children’s books has joined the movement. Scholastic, announced recently that the company is further strengthening its sustainable paper procurement practices. Their goal:

…to increase its publication paper purchase of FSC-certified paper to 30% and its use of recycled paper to 25%, of which 75% will be post-consumer waste.

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Image source www2.slac.stanford.edu

A www.greenprinteronline.com dispatch.

Customers care about how many trees your company saves. And no, there is no need to trek your staff all the way out to Indonesia to show that you care about carbon offsetting via tree planing though we do not discourage such acts of corporate altruism.

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Image from www.adsoftheworld.com.

A greenprinteronline.com dispatch.

Next time you use a paper towel in a public bathroom, remember this clever ad from the World Wildlife Federation. The ad makes a direct, visual link between deforestation in South America and habitat loss for wildlife. The same is true here in Canada.

This from the WWF website: “Across Canada, habitat loss, pollution, foreign invaders, climate change, and unsustainable harvesting have pushed over 500 species dangerously close to extinction. Species of every description, from lichens to leatherback turtles, whooping cranes to wood bison are at risk.”

You can make a difference by printing with sustainable methods. At Green Printer, we use recycled paper exclusively and print with dry offset printing - the responsible choice.

In that same spirit, it also makes sense that a publisher of religious materials has now created the first "green" Bible. Thomas Nelson Inc., a Bible and religion publishing company, will release just such a Bible today.

While the need for a more environmentally-friendly Bible might seem obvious, actually creating one was a challenge. Thomas Nelson had to work extensively with its paper manufacturer, Domtar, to develop a new grade of paper that was both green and lightweight enough for Bible paper. The company did at last find a solution, and the result of its efforts — the first Bible printed on recycled and Forest Stewardship Council-certified paper — will be released today, Tuesday, Oct. 9.

Thomas Nelson is also looking for other ways to reduce its ecological footprint, said Mike Hyatt, the company’s CEO. "In addition to offering eco-friendly products, we are striving to implement ‘green’ practices in our daily activities," Hyatt said.

A growing number of book publishers are taking similar steps. The Green Press Initiative, a non-profit group, has so far engaged with more than 140 publishing companies — including Random House, Scholastic and McGraw-Hill — to institute more environmentally responsible practices in the publishing industry. In addition to Thomas Nelson, other religion publishers joining in that effort include Ave Maria Press, Baker Publishing Group and Intervarsity Press.

In a related initiative, more than 220 players in the U.S. book industry have signed onto the Book Industry Treatise on Responsible Paper. Once in effect, the standards outlined in that treatise are expected to save the equivalent of five million-plus trees and cut greenhouse gas emissions equal to those put out by 45,000 cars.

According to the Green Press Initiative, more than 40 percent of the industrial wood harvested around the world each year goes toward making paper — "a sobering fact given that forests store half of all carbon in the biosphere and deforestation accounts for 25 percent of human-caused (carbon dioxide) emissions."

"Given the Bible’s message of stewardship and the growth of the creation care movement, we hope to see other Bible and religion publishers following Thomas Nelson’s lead through steps to use paper with less impacts on forests, people and the climate," said Tyson Miller, director of the Green Press Initiative.

Image: Mike Hyatt, CEO of Thomas Nelson, Inc.

The Rainforest Alliance is working with children's publisher, Scholastic, to print the book using paper containing 30% post-consumer recycled content, and to make sure at least 65% of the 16,700 tons of paper needed for the initial printing of 12 million copies is FSC certified. There will also be a limited run of 100,000 copies on paper that contains 100% post-consumer content.

The Forest Stewardship Council (FSC) sets the standard for sustainable forest management. Criteria for FSC certification includes biodiversity conservation, responsible harvesting of timber, worker and land-use rights and observance of international laws and treaties.

Each Harry Potter book has increased in length over the years. The sixth book, Harry Potter and the Half Blood Prince, came in at just over 600 pages, and in the first 24 hours sold 6.9 million copies. The seventh installment, Harry Potter and the Deathly Hallows will be 784 pages and is anticipated to put up similar (if not greater) numbers in sales.

For a publisher to step up and purchase FSC certified paper and recycled content paper for a book of this magnitude is a big deal and will hopefully prompt other publishers to follow suit.

Via CSRwire.com and MSNBC