Green Teeth
This morning I brushed my teeth with a recycled toothbrush. As I looked in the mirror, toothpaste frothing, the thought that it had all started with this simple piece of plastic was enough to make me stop for a second. And then I kept brushing.
Over a year ago, one of our designers in our firm brought in a Preserve toothbrush made by Recycline, along with a Stonyfield Farm yogurt cup that mentioned Recycline recycling all their plastic yogurt containers. The toothbrush was their first product—the foundation of all the Preserve products—it received placement in specialty stores, then eventually mass merchants and even a cameo role in a movie (Will Farrell brushes his teeth with it repeatedly in “Stranger than Fiction”).
We had been reviewing the products that we had made in the past and wanted to work with a company that reflected our own mission for sustainability. After all, we didn’t endure the looks from the natives when we turned a sewage treatment plant into our company headquarters for nothing (ah, but that’s another blog entry).
So, as the head of design, I did something and … I called them. I talked to someone on the other line, made a proposal to expand their product line and hung up.
Over the course of many phone calls and meetings, Recycline took us up on our offer to supply them with product design and refinement in exchange for a royalty on whatever went to market. A lot of firms our size have worked on royalties for years but this was our first try. And I’m happy to report that after less than a year, several of the products we developed with Recycline are available at Whole Foods including food storage containers, cutting boards and colanders. (For the whole story, check out Metropolis: Cooking with Leftovers)
America is obsessed with the smooth shave. One blade will not do. Two blades? Child's play! It's all about the multiple blade action, apparently, and now it's available in an eco-version.
