Green Options

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This morning I brushed my teeth with a recycled toothbrush. As I looked in the mirror, toothpaste frothing, the thought that it had all started with this simple piece of plastic was enough to make me stop for a second. And then I kept brushing.

Over a year ago, one of our designers in our firm brought in a Preserve toothbrush made by Recycline, along with a Stonyfield Farm yogurt cup that mentioned Recycline recycling all their plastic yogurt containers. The toothbrush was their first product—the foundation of all the Preserve products—it received placement in specialty stores, then eventually mass merchants and even a cameo role in a movie (Will Farrell brushes his teeth with it repeatedly in “Stranger than Fiction”).

We had been reviewing the products that we had made in the past and wanted to work with a company that reflected our own mission for sustainability. After all, we didn’t endure the looks from the natives when we turned a sewage treatment plant into our company headquarters for nothing (ah, but that’s another blog entry).

So, as the head of design, I did something and … I called them. I talked to someone on the other line, made a proposal to expand their product line and hung up.

Over the course of many phone calls and meetings, Recycline took us up on our offer to supply them with product design and refinement in exchange for a royalty on whatever went to market. A lot of firms our size have worked on royalties for years but this was our first try. And I’m happy to report that after less than a year, several of the products we developed with Recycline are available at Whole Foods including food storage containers, cutting boards and colanders. (For the whole story, check out Metropolis: Cooking with Leftovers)

Image source: it all skyrocketed with Gutenberg’s printing press…

A Green Printer dispatch.

Ever wondered how much energy and thought it took to produce that shiny brochure your marketing staff handed to you this week? And no, it’s not just the brand and visual design genius we’re talking about.

Let’s face it: making a few pieces of paper look pretty takes up some pretty hefty resources and the paper and pulp industry is there [...]

Looking for ways beyond changing lightbulbs and taking the train to help reduce your carbon footprint? Turns out we all could make a big difference in greenhouse gas emissions by not throwing out so much trash and composting our food waste.

That’s the message from “Stop Trashing the Climate,” a report prepared by The Institute for Local Self-Reliance, the Global Alliance for Incinerator Alternatives (GAIA) and Eco-Cycle, a non-profit recycler. The study finds that waste prevention and increased recycling and composting could reduce as many greenhouse gas emissions as are produced by 21 percent of the U.S.’s 417 coal-fired power plants.

It warms my heart when I come across a company that touches all aspects of the triple bottom line - financial, social and environmental. It really gets my blood pumping when that company produces yummy yarns.

Created by Nadine Storyk Curtis, Be Sweet is one such company that has all those lines covered. While living in South Africa, Curtis became enamored with the local craftspeople and wanted to share in their creativity and resourcefulness.

Working with a rural South African community, Be Sweet offers over 15 different yarns that are hand spun and dyed by women who work within a job creation program. All of Be Sweet’s yarns are made from natural fibers and most are created from using leftover yarn tid-bits and environmentally friendly fibers like bamboo.

As I strolled through the Great Hall at Navy Pier a few weeks ago, trying out samples of raw carob cookies from Karyn’s, a raw/vegan restaurant here in Chicago, I thought that I had died and gone to green heaven.

Crowds of people were walking and riding their bikes to the biggest green celebration to hit my city every year, and I just could not get enough of the samples of vegan food, the representatives from green non-profits explaining what they do, and the friendly green business owners promoting their products.

Yet the Green Festival has its detractors. Some people say it is not green enough, others say that just the idea of a green trade show is hypocritical. After all, how can an event that burns fuel to promote the environment really be good for the Earth? Here are the five things about the Green Festival that I think are truly, remarkably green (and one issue that still needs a lot of work).

Kelly posted last week about natural alternatives to icky synthetic fiber felt. I’d like to offer another green twist on a crafting staple: EcoSpun felt from Hart’s Fabric.

EcoSpun felt is made from post-consumer recycled PET plastic bottles. It’s sold in a 72″ width for $5.99 a yard with a minimum order of one yard.

PET, in case you were wondering, is polyethylene terephthalate. PET is the plastic used to make #1 bottles.

Imagine getting up in the morning, collecting the garbage in your home, and taking it outside. After opening your door, you see a person watching you intently from the corner of your street. You walk a few steps, and place your trash bags where they will eventually be picked up. No sooner than you turn your back, that eager person from the corner is making their way over to your refuse. Within moments they are rummaging through the waste. Searching for bottles and other items of value, you might occasionally see them kicking toward hungry street dogs to protect their bounty and themselves from a painful bite. While this scenario might seem ridiculous to you, it happens every day in Peru. The circumstances for why people in Peru collect re-usable and recyclable items in the trash is complex, intriguing, troublesome, and potentially wonderful.

Image source: Ecofriend.org

A Green Printer Online Dispatch

Do you scoff at company-made labels (i.e. internal labels) and only go for the non-profit, third party born eco-labels when buying green office supplies? Or do you take both with a grain of salt, comparing the merits of “private” and “public” labels?

If you’re the latter or if you are a green procurer, you probably want to streamline the “boom! done, I’m buying that product - not [...]

As a long time proponent of the increased use of nuclear energy, I have been involved in thousands of conversations on the topic. (Trust me, I am a boring guest at a cocktail party and a real pain around the water cooler.) Nearly every one of them eventually included the comment that sounds like a question but is usually offered as a trump card aimed at stopping the conversation - “That sounds pretty good, Rod, but what do you do about the waste?”

That is the point where - if the person that I am speaking to has not totally run out of patience or simply cannot wait to get another drink - the conversation gets really interesting. You see, “the waste issue” is the best news that there is about nuclear power. I am not alone in that feeling; many of my long time colleagues like Ted Rockwell, author of The Rickover Effect, How One Man Made a Difference, believe that the byproducts that remain after producing energy with fission are valuable raw materials that should not be considered to be waste products. (See, for example, Why Throw Away a Priceless Resource?)

Terracycle is most known for their reuse of plastic soda bottles as packaging for their Worm Poop gardening products. While these initial products are definitely to be commended, it’s their recent move into office and school products in conjunction with Office Max that stands to make an even more profound impact.

Many people spend a great deal of time working in offices, and to have a mainstream supplier actively promoting awareness about the value of using green office products will likely lead to many people that may not have previously found relevance in their lives to consider more deeply what they choose to purchase for their office, and perhaps other parts of their lives.

Why Office Max?

Why exactly did Terracycle, the scrappy company (literally, reusing scrap production waste in some products) decide to partner with the massive Office Max? Listen up green startups, this is important: They are able to go beyond their youthful  excitement about all things green, and hear from people with decades of experience what consumers are actually buying, where they want things to be greener, and where the most impact can be made. And, having a large, deeply ingrained distribution network, Office Max can also allow Terracycle to more confidently venture into making new products, with a sharply reduced time on the development cycle. This plus being able to produce larger numbers right away leads to  being able to keep their prices at an everyday level, so that a broad segment of the population can and will try them.

Review of  innovative green office products from Terracycle

So where does that lead Terracycle? It leads them to start with 7 new products, and have several more coming soon, including paper made from Mango leaves. More on that below. I had the pleasure of trying many of them out, and here’s what I found:

Image source: National Geographic

A short, weekly “school of hard knocks” history of why paper supply chain management is not as easy as it looks - but can be. A Green Printer dispatch.

Deforestation hurts. Just ask Harrison Ford - he waxed his chest and demonstrated just how close forests are to his heart.

Sustainable management of forests, not simply trees or more recycling, is what Rainforest Alliance’s executive director Tensie Whelan recently advocated for in GreenBiz and she’s right: while recycling has its environmental limits, sustainably managed forests as a whole ensure the well-being of the forest ecosystem and biodiversity survival for generations to come.