Green Options » recycling

How Do Brits Like to Be Green?

Zachary Shahan — Tue, 24 Nov 2009 00:16:43 +0000

How do Brits like to be green, and what green behaviors do they still avoid?

That’s what a new survey by the Economic and Social Research Council (ESRC), the Institute for Social and Economic Research (ISER), and the National Centre for Social Research (NatCen) is showing us by examining the environmental actions and preferences of 100,000 British people from 40,000 households.

The findings presented below are the first from a new annual household survey in Britain named Understanding Society. The environmental topics are one subset of the whole survey, which also examines the “working lives, relationships, health, finances, neighbourhoods, education, transport and more” of Brits.

What are the main findings thus far?

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Smart Marketing = Greener Printing for J. C. Penney

Heidi Tolliver-Nigro — Fri, 20 Nov 2009 03:43:30 +0000

One of the terrific things about greening a print marketing program is that many of the best practices in marketing today have “green” as a by-product.

Take the example of J. C. Penney, which made marketing headlines today when it announced that it would be discontinuing its semi-annual Big Book catalog after the Fall-Winter 09 season. Over the years, J. C. Penney was finding that its catalog was less a direct selling channel than a way to prime the pump for online sales. Instead of wasting volumes of paper, ink, and coating — not to mention the fossil fuels to deliver the 800-1000-page books — it decided to slim things down.

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Nike’s Lorrie Vogel on Closing the Loop. Part 2- The Human Impact

Susanna Schick — Wed, 18 Nov 2009 16:00:09 +0000

Laura Kurgan, Chris Jordan, Lorrie Vogel and Assaf Biderman - Pop!Tech 2009 - Camden, ME

In Part One, Lorrie Vogel explained some of the work Nike is doing to increase recycled and organic content in their products. Our conversation continues with discussing how Nike designers are encouraged to use sustainable principles in their work.

SS: You mentioned something about rewarding designers for innovating around sustainability, how does that work?

LV: As with any company centered on innovation, the process begins with Nike’s designers. To influence the designers to make responsible choices, Nike designers are scored against the Considered Index. In order to get new Considered innovations adopted faster, Nike gives innovation points to designers who come up with a brand new idea, as well as to teams who adopt considered innovations in the first year.

SS: And how are employees outside of the design department scored against the Considered Index?

LV: At Nike, there are so many different groups in different matrices, a lot of them are expected to calculate their CO2 footprint. But the Considered Index is primarily for designers.

SS: Sustainability 101 and Step by Natural Step (mentioned in this press release)- are they teaching personal sustainability practices, or teaching employees how to spot opportunities to be more responsible in the choices they make in their jobs?

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How Nike Considered Uses Innovation and Collaboration to Close the Loop

Susanna Schick — Tue, 17 Nov 2009 06:33:03 +0000

This impressive footprint is Nike’s Considered Air Jordan XX3, their first basketball shoe designed using the Considered Ethos.

Lorrie Vogel is the general manager of Nike Considered, Nike’s in-house sustainability think tank. She holds a degree in Industrial Design from Syracuse, and numerous patents. Her work in innovating around sustainability has helped put Nike on Fast Company’s Fast 50 list multiple times. Considering how aggressive Nike’s sustainability goals have been, it’s even more impressive that they are on track to meet their targets.

Sustainability is second only to performance when ranking the critical factors of a product. Nike is committed to making their entire collection as environmentally responsible as possible. Lorrie Vogel spoke at the Opportunity Green conference in Los Angeles, explaining some of the ways Nike is meeting these targets. In this phone interview, Lorrie expands on some of the points she touched on in her presentation. The conversation is split into two articles, in order to go deeper into the many changes that need to happen to increase use of recycled and organic materials in apparel and footwear. We begin with a discussion about materials, and conclude with the human element needed to ensure these changes occur in a timely manner.

From Nike: The long-term vision for Considered is to design products that are fully closed loop: produced using the fewest possible materials, designed for easy disassembly while allowing them to be recycled into new product or safely returned to nature at the end of their life. By 2011, 100 percent of footwear will meet baseline Considered standards, apparel by 2015 and equipment by 2020 – creating better performing products while minimizing environmental impact by reducing waste, using environmentally preferred materials and eliminate toxins.

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Baby Power! U.K. Companies Convert Diapers to Energy

Tina Casey — Wed, 11 Nov 2009 14:50:11 +0000

In a move that fairly reeks with symbolism, The U.K. companies Versus Energy and Knowaste have teamed up to build the first diaper recycling plant in England, and it will be located in a region that was once the heart of the Industrial Revolution. The new recycling plant will power itself with sustainable energy generated from the organic materials recovered from disposable diapers.

Organic waste accounts for only 2% of the materials in “pre-owned” disposable diapers. What happens to the other 98%? It will be dried, sterilized, and separated into reusable paper pulp and plastic. The end use of those materials has not yet been announced but based on Knowaste’s past experience, roof tiles, shoe insoles, wallpaper, plastic “wood,” and industrial thickeners are likely candidates.

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Compost with a Kick: Bokashicycle Brews First Large-Scale Food Waste Fermentation Operation

Tina Casey — Thu, 05 Nov 2009 01:20:39 +0000

Bokashi is a centuries-old Japanese method of recycling household food waste into all-natural compost. By employing a special culture of yeast and other microorganisms, bokashi is a compact, odorless process that takes only days instead of weeks or months. Now the Bokashicycle company is breaking the process out of the kitchen and into a commercial-scale food waste recycling operation, in partnership with New Earth Farm in Hillsboro, Oregon.

New Earth Farm takes in food scraps from Bon Appetit cafeterias on the nearby Intel Hawthorn Farm campus, which provides a significant waste disposal savings compared to disposing the scraps in landfills. Waste reduction is one goal, and in an even more sustainable twist the composted soil is used to grow crops for Abundant Harvest, a local consumer-supported agriculture (CSA) store.

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Fab Fabrics: Recycled Wool Felt from Feltwerker

Becky Striepe — Tue, 03 Nov 2009 11:00:45 +0000

Fall is officially here! It’s cool and blustery, and we’ve got cozy fabrics on our minds. What better way to welcome in the lovely changing leaves and chilly weather than with some beautiful recycled felt? Feltwerker, a Chicago fiber artist, offers beautiful recycled wool felt scraps that you can incorporate into your Fall and winter projects!

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Give Your Old Cellphone a Chance at a New Life

David Conrad — Wed, 28 Oct 2009 18:20:43 +0000

Have you ever considered what becomes of old cellphones when their owners decide it’s time for a new device? Many sit in junk drawers across America, when they could be giving back to the environment by using it to make new products or generate energy.

This is why for 5 years now I have been leading the charge in North America to inspire, enlighten and to try to convince others to respect the environment.

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Harry Potter Sports an Environmental Audit

Heidi Tolliver-Nigro — Mon, 26 Oct 2009 13:11:47 +0000

Did you notice something different on the back pages of The Order of the Phoenix? If you live in the Canadian market, you might. The fifth book in the Harry Potter series has something unusual on its back pages. It’s an environmental audit.

The audit, produced using New Leaf Paper’s Eco Audit Calculator, uses New Leaf EcoBook paper, which uses 100% postconsumer waste. This is something new in the book market, which is normally so sensitive to price.

While the paper does cost more than virgin, these costs are offset by the extreme environmental benefits of switching to paper made with 100% postconsumer fiber. Because virgin paper costs less than recycled papers, the book industry has traditionally gone almost exclusively with virgin stocks. But Scholastic decided to make an environmental statement — a big one.

According to the audit, on the 950,000 print run, this simple switch resulted in a savings of 29,600 trees, 12.4 million gallons of water, 20,300 BTUs of energy, 1.4 million pounds of solid waste, and 2.7 million pounds of greenhouse gases. That’s more than just a drop in the bucket.

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The Missing Link in Climate Change: Product Policy

Dave Dempsey — Sun, 18 Oct 2009 21:47:14 +0000

Although images of giant coal-fired smokestacks and automobile tailpipes characterize greenhouse gas scenarios, a new report proposes a different way of thinking about it – product policy. Products and packaging contribute 44% of U.S. greenhouse gas emissions and reduction plans are more likely to succeed if extended producer responsibility (EPR) is made a cornerstone of commerce and environmental policy, the report says.

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Checking Out the Treasure Island Music Festival Green Flavor

Keith Rockmael — Sun, 18 Oct 2009 15:27:50 +0000

It’s getting to be almost a cliché here in San Francisco with large music festivals that have either a green backbone or a heck of lot of social justice behind it. Both Outside Lands and Hardly Strictly Bluegrass sit only slightly in the rear view mirror but this weekend we hit the Treasure Island Music Festival to check out the music, happenings and the overall Green flavor.

Considering that several thousand people crammed into the festival space on Treasure Island we think that overall they handled the transportation issue in a pretty Green way. We made our way to the festival via zero-emission Bauer buses that picked most of the masses up at AT&T Park. The only real griping we heard came from East Bay attendees who said that they had to drive or take BART to SF instead of having shuttle buses come to the East Bay as well.

Upon entering the festival we couldn’t help but noticing the Ferris wheel but then after that we spied a pair of decent size solar panels that sat near the entrance. Unfortunately, we couldn’t determine or find anyone who knew what the solar power generated. We’re sure it the energy went toward something beneficial.

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Review of 1000 Ideas for Creative Reuse

Wenona Napolitano — Wed, 30 Sep 2009 01:20:21 +0000

“Artists and crafters have always been recyclers, but for many, it has not only become a thrifty choice, it has become a moral imperative. 1000 Ideas for Creative Reuse contains a cutting edge collection of the most inventive work being made with re-used, upcycled, and already existing materials. The work in this book ranges from clever and humble personal accessories to unique and important large-scale works of art, including paper art, fashion, jewelry, housewares, interiors, and installations.”

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World Takes Baby Steps Towards A Lithium-Ion Recycling Infrastructure

Nick Chambers — Thu, 24 Sep 2009 12:00:50 +0000

As much as I love the coming onslaught of electric cars, they use lots of materials that currently have almost no recycling infrastructure — especially when it comes to their batteries. The numbers vary by the type of lithium-ion battery used, but on average, for every 100 miles of pure-electric range, a lithium-ion battery needs to contain about 15 pounds of lithium.

Although the developed world has had robust systems in place for a long time to deal with the recycling of lead-acid batteries (in the U.S. more than 95% of battery lead gets recycled), the lithium-ion battery has a long way to go to catch up. Granted, lithium-ion batteries are not nearly as toxic as lead-acid batteries and so the urgency of developing a recycling infrastructure is virtually non-existent. In fact, lithium-ion batteries are classified by the U.S. government as non-toxic and “safe” to throw away in the regular trash.

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17 Ways To Green Your Holidays

Jennifer Kaplan — Mon, 21 Sep 2009 18:22:15 +0000

Walking the green walk, isn’t always easy, and the holidays present special challenges. Its not always easy to mess with traditions. Last Thanksgiving I hosted a 100-mile Thanksgiving (I chronicled it in two blog posts on the OrganicMania blog). My attempt to convince my mother-in-law in Tampa that buying condensed milk at my local supermarket for her traditional key lime pie wasn’t really in the spirit of the plan, did not go over so well. That said, I can see a 100-mile Christmas, Chanukah, Kwanza or even a 100-mile gift rule.

Tip #1: Source locally. Use local and sustainable produce, flowers, beverages, décor and rentals for holiday parties and meals.

Beyond that, there are two primary categories of activities involved in greening holiday parties and events: Finding ways to minimize the impact of the consumption occurring at the event itself, including food, flowers, beverages, décor, gifts, ect… Finding ways to mitigate the carbon footprint resulting from the airplane travel, car travel and lodging consumed for the event.

The good news is that there are a number of greening strategies that can deal with some or all of these factors that that are sexy and require little to no extra costs.

Make sure you have a recycling plan in place. Make recycling easy by having a sufficient number of well-marked recycling bins near where people need them.

If you are exchanging gifts (…think Secret Santa), make them green. There are a host of environmentally friendly gifts items ranging from aluminum water bottles to solar powered messenger bags to fair trade chocolates to locally made crafts that could fit the bill.
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Global Green USA Launches Cup-Recycling Program at Starbucks

Cindy Tickle — Thu, 17 Sep 2009 01:57:26 +0000

Do you get your java on the go? If so, what do you do with the paper cup once you’re finished? Throw it in the trash…recycle it…maybe you never gave it much thought. But did you know that 58 billion paper cups are used in the United States every year, and if all these paper cups were recycled, 645,000 tons of waste would be diverted from our landfills? We would be able to reduce greenhouse gas emissions by 2.5 million mtCO2e (Metric Tonne Carbon Dioxide Equivalent) similar to removing 450,000 passenger cars from the road. It’s amazing to think that something so simple could have such a big impact. Well, it sounds simple but actually the reality is quite complicated.

Global Green USA’s Coalition for Resource Recovery (CoRR) understands the complexity. Their mission is to help businesses increase profits by transforming waste into assets - ultimately, creating a win-win situation for business and the environment. However, CoRR can’t do it alone. It will take all stakeholders in the paper cup supply chain working in collaboration. And it all starts with one white, iconic coffee cup.

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Mercury-Laden CFLs to Overwhelm Minnesota’s Recycling Program

Dave Dempsey — Mon, 14 Sep 2009 20:47:43 +0000

A surge in the number of mercury-bearing energy-efficient light bulbs in use in Minnesota is expected to overwhelm recycling programs in the next few years and there’s no plan yet on how to recycle more of them.

Fluorescent light bulbs use only one-fourth as much energy per unit of light produced as incandescent bulbs and last up to 10 times longer. One CFL bulb contains 5 milligrams of mercury, about one-fifth the amount in a watch battery.

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San Francisco’s New Recycling and Composting Laws

Becky Striepe — Mon, 14 Sep 2009 03:30:52 +0000

In just five weeks, San Francisco residents will face fines if they fail to separate their food scraps from their aluminum cans.

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The Greening of Paint

Dave Dempsey — Tue, 08 Sep 2009 20:43:09 +0000

Oregon this summer became the first state to enact in law a product stewardship law for the collection of leftover consumer paint. The pilot program, which expires in 2014, involves a consumer fee that a nonprofit organization established by paint producers uses to pay for the collection and proper disposal or reuse of the leftover paint.

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The New Green Media: Print

Heidi Tolliver-Nigro — Sun, 06 Sep 2009 11:27:06 +0000

I know I’ve been a bit like a dog on a bone about the fact that print is not necessarily the enemy, but I think it’s important. Marketers are being hit like a locomotive with the idea that e-mail and other electronic media are green because they don’t use paper, but there is a lot more to environmental friendliness than cutting tree. Like . . . energy use.

This week, the print industry will gather in Chicago at Print 09 (September 11 - 16), one of its largest annual trade shows. There, the The Print Council will promote a new position paper titled, “Why Print Is Green.”

“Our industry is a leader in recycling, sustainability and pollution control,” says Ben Cooper, executive director of The Print Council. “In fact, we pioneered putting those concepts into widespread practice over the past three decades. But we did so quietly, to the extent that there is a lack of awareness regarding the environmentally responsible nature of print.

“Why Print Is Green” describes ten specific ways in which print is green, from the responsible products used, renewable energy sourced, increased recycling rates, to improved design and delivery methods. The report is intended to demonstrate why print media is the environmentally sound choice for communicating with the audiences they want to reach.

Among the facts the white paper documents:

In 2008, more than 57% of paper consumed in the U.S. was recovered for recycling, more than any material.
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Lithium-Ion Lawnmowers Could Add to Recycling Dilemma

Tina Casey — Thu, 03 Sep 2009 11:33:54 +0000

New advances in lithium-ion batteries are making energy storage more effcient, less expensive, and more ready for a deep plunge into the mass market. With application far beyond electric cars - think cell phones, laptops, grid storage, power tools, and even lawn mowers - it is only a matter of time before the world is awash in billions of used lithium-ion batteries.

The emerging lithium-ion battery recycling industry has a lot of catching up to do, but at least two companies are rising to meet the challenge of making the technology more sustainable, Toxco Inc in the U.S. and Nippon Mining & Metals Co Ltd in Japan, both of which are developing new recycling processes.

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