Green Options

The Washington Post brings to light just how big an impact Obama’s pledge will have for renewable energy companies. We’re already seeing high profile interest in funding entrepreneurs in solar, wind and alternative energy; early next year we could see a boom!

President-elect Barack Obama wants the nation to derive 10 percent of its electricity from renewable energy sources by 2012, up from 2 percent today. That comes on top of the global push for green power, making wind and solar power companies a good bet.

It’s been a rocky road for the high flying sector, recently as the credit crunch has reduced investors willingness to capitalize any company, least of all those involved in risky new ventures. But, that hasn’t stopped big names like T. Boone Pickens from investing in wind power and..

Uber heavy hitter John Macdonald, Chairman and CEO of the Vancouver-based solar energy company Day4 Energy, recipient of eight honourary degrees and former MIT professor, knows a thing or two about renewable energy.

He also readily admits, with a signature askew smile and hearty laugh, that “being an academic is possibly the worst possible preparation for the business world,” and endorses a strong marketing presence in any renewable energy start up because the engineers “can’t seem to understand why somebody wouldn’t want this marvelous invention!”

It’s 7:52pm Wednesday night at the venture capital-esque forum put on by the VEF on CEO War Stories.