Enterprise Rent-a-Car Opens Green Branches in Atlanta

Jeff McIntire-Strasburg — Tue, 22 Apr 2008 14:04:40 +0000

When I sat down with Enterprise Rent-a-Car’s VP of Corporate Responsibility and Communications Pat Farrell, and Christine Conrad, VP of Public Relations, in January, both spent a fair amount of time talking about the company’s large fleet of greener vehicles: hybrids, flex-fuel vehicles, and higher-mileage cars. As a couple of commenters noted on those posts, though, finding the greener car you want may be a challenge. Enterprise’s Dan Miller, general manager for Atlanta, also heard these concerns from their customers (particularly corporate accounts), so he decided to do something about it. Now, Atlanta residents wanting to rent either a hybrid or higher-mileage (28 mpg or higher) vehicle from the company know where to go: one of the area’s four “green” branches.

Each of these branches carries stocks about 100 cars, and about 60% of the vehicles at each branch consist of greener vehicles. In a short call last week, Pat (and colleague Lisa Martini) told me that these branches are not focusing on flex-fuel vehicles, as the fueling infrastructure in Atlanta doesn’t support their widespread use. He also noted that Miller’s decision was based on “the need for green in Atlanta” because of the high amounts of traffic congestion, as well as customer demand for the vehicles. He stressed throughout the call, though, that this was a “grassroots” decision: Enterprise sees itself as a “confederation of local operations (owner Andy Taylor’s phrase), and Miller’s decision reflects any local managers ability to manage his/her fleet to meet local needs. He expects that other regional managers will be watching developments in Atlanta closely.

Green Options » rental cars

Enterprise Rent-a-Car Opens Green Branches in Atlanta