Green Options

In 1877 Russian scientist Dimitri Mendeelev suggested that the large deposits of oil and gas we find under the surface of the Earth could be made without the decay of long-dead organisms in a process called abiotic synthesis of methane.

Since then the theory has been relegated to the back shelf due to a lack of evidence and the prevailing conventional wisdom that all deep oil and gas deposits arise from decaying prehistoric animal and plant material.

While it’s no doubt that the decay of dead animals and plants is one pathway to the creation of Earth’s oil and natural gas deposits (potentially the largest), new research done with high-tech equipment simulating the conditions of deep earth suggests that Mendeelev’s theory is correct.

An ecologist and an engineer at Michigan State University are working together to create robot fish that can better monitor various factors in aquatic environments.

Combining the brilliance of nature with some top-notch engineering, these two scientists are on to something and getting the funding for it.

The researchers are breaking ground with this and looking to raise water monitoring to another level.

As the Senate version of pending climate legislations, Kerry-Boxer’s CEJAPA, heads for mark-up on Tuesday, voices calling for $15 billion annually for clean energy research and development are starting to gain traction. Earlier this week, Google’s Director of Climate Change and Energy, Dan Reicher joined the ranks of think tanks such as, Brookings Institution, Third Way, and the Breakthrough Institute, not to mention President Barack Obama, when he called on the Senate EPW committee to include this funding in the bill.

According to Reicher’s testimony (emphasis in original):

“Chairman Boxer, it is essential that Congress address this serious energy R&D short-fall by incorporating President Obama’s goal of $15 billion per year in federal energy R&D spending in final climate legislation.”

This testimony followed on the heals of a letter and discussion paper from the nation’s leading universities to Senate Majority Leader Harry Reid, emphasizing the need for a bottom line investment of $5 billion dollars annually in R&D, significantly more than would be allocated under both House and Senate version of climate and energy legislation.

Recently I have been reading very disturbing research about how Diet Coke can possibly cause cancer and kill you. The artificial sweetener that is used in most diet beverages, aspartame, once ingested, becomes a lethal poison called methyl alcohol. Small quantities of this noxious substance can lead to blindness and death; even the most miniscule amounts of this aspartame toxin are strongly linked to cancer.

This is an image of the cancerous tumor that was recently removed from my body.

What is the current state of the consumer on the issue of green products? Grail Research, which recently conducted a survey of 500 consumers on issues related to the purchase of green products, refers to green as mainstream and sticky, but not deep.

According to the study, “The Green Revolution” (September 2009),

• 84% of consumers say that either some or most of the products they purchase are green (mainstream)
• Only 1% say that they used to buy green products but no longer do (sticky)
• Only 8% of consumers make green the primary factor in their purchase decisions (not deep)

The number one reason people are deterred from buying green products? They are perceived as being too expensive, with 69% of respondents giving this answer. Forty percent view green products as not offering enough variety and choice.

What is the difference between the moderately interested (light green consumers) and the very committed (dark green consumers)?

Japan’s annual whaling expedition off the port city of Kushiro has resulted in the killing of 59 minke whales - just one whale short of the 60 allowed by international guidelines.

Under the cover of its so-called research program, Japan has slaughtered 59 minke whales - almost the maximum of 60 authorized by the International Whaling Commission (IWC).

In an unexpected U-turn, the U.S. Senate has agreed to continue to back research for the next generation of hydrogen cars - funding that the Obama administration had earlier proposed to cut.

The move came last Thursday as Senate members voted to commit $187 million to hydrogen research, almost as much as was promised before the indecision.

All this talk about going green, do we really know what exactly it means?  Companies invest millions in trying to segment the green market. There’s the BBMG Conscious Consumer Report.  The Roper Green Gauge. The Landor ImagePower Green Brands Survey.  And on and on..(..so many segments, so little time!) Maybe more importantly: When we talk about green are we talking about the same thing?  Apparently not.

This week I spoke with Jamie Wimberly whose firm, EcoAlign, just came out with a report called “Green Gap Redux: Green Words Gone Wrong”. Wimberly is CEO of Distributed Energy Financial Group (DEFG), a company in the clean tech space that includes EcoAlign. Jamie has nearly 20 years of experience in the energy and environment space, previously having served as the Vice President of the Consumer Energy Council of America (CECA), the President of the Center for the Advancement of Energy Markets (CAEM) and a Director on Boards of technology companies. He is a published author, frequent speaker and the Executive Producer of the award-winning Day In The Life Of (DILO) video.

Q: Hi Jamie.  Before we talk about the “Green Gap Redux” report, can you talk about how your focus on energy makes EcoAlign different from other green marketing agencies?
A. I was attracted to the energy sector because it impacts so many of the big issues of our day, including the environment, and is integral to modern society in all aspects.  The relationship between energy and environment is a symbiotic one, meaning that we won’t be able to clean up our environment and manage climate change without a transformation on how we produce, deliver and consume energy.  Our deep expertise in energy (the partners alone have over 50 years of collective experience in the sector) means that we can go beyond your usual agency engagement and truly discuss all aspects of strategy – operational, financial, marketing, etc.  As such, we are able to elevate the discussion of such things as messaging/ communications, product development, customer engagement, campaign design, channels and metrics, and other marketing-related activities to the C-level suite of our clients.  Finally, I would note that “sustainability” is evolving into a complete management model.  For that transition to be effective, you need to have a lot of skill sets and a strategic perspective that only comes from a deep understanding of all the moving pieces of a company. The end goal is for sustainability to become a business and economic driver to enhance profitably.

Looking to create products for the real world as soon as possible, a new research center in the UK is aiming to speed up the development and installment of a variety of low carbon technologies to ensure a greener future for us all.

This new £50 million ($80 million) center hopes to do this through more coordinated and focused efforts from four universities and a regional development agency. The four universities that have teamed up are Hull, Leeds, Sheffield and Yorkshire, and they are working with the regional development agency Yorkshire Forward. The name of the new center is Centre for Low Carbon Futures (CLCF).

They don’t know how it works, but it does.

A team of researchers at Georgia Tech has developed a new high-tech ceramic material that could make solid oxide fuel cells less costly and less finicky, and much more durable and efficient. The material is called Barium-Zirconium-Cerium-Yttrium-Ytterbuim Oxide. [Ed note: Say that three times fast and you get a gold star.] I don’t know if it’s any less of a tongue twister, but it’s known as BZCYYb for short.

Solid oxide fuel cells are of interest because they can generate energy without the need for an expensive catalyst such as platinum, which is typically used in hydrogen fuel cells. While nanotechnology is enabling the development of hydrogen fuel cells that use less platinum, with BZCYYb the prospects look good for ditching the precious metal entirely in favor of more sustainable technology—if solid oxide systems can be developed in a commercially viable form, that is.

Researchers have found a way to create a battery out of Nickel and Lithium that can store more than 3.5 times the energy of lithium-ion batteries and are much safer to boot.

Lithium-ion batteries are great and all—having heralded in a new age of portable electronics and allowed for the possibility of mass-market electric cars—but they have a few major drawbacks. For instance, they have a propensity to catch fire and explode and, although they have a much better energy storage capacity than say lead-acid or nickel metal hydride (NiMH) batteries, they still weigh too much to pack more than a couple hundred miles of range into a passenger car.