Green Options

I don’t know about you, but I’m getting fed up with buying things that break or wear out way before they should. Warranties – from both manufacturers and retailers — seem to be getting shorter and more limited than ever, as if durability is an afterthought.

But I don’t want to support the landfill economy. I want to support the restoration economy and, when I need to purchase things, support companies that care about the planet the way I do. Some of these companies break from this planned obsolescence mentality and profit obsession, companies like REI, or Recreation Equipment, Inc., where your love of the outdoors actually pays dividends to you, as a customer-member of the cooperative enterprise.

REI, the nation’s largest consumer cooperative, got its start in 1938 when a bunch of climbing buddies got together to buy some gear to explore the great outdoors. They support people, their community and the environment on which their enterprise is based. And they guarantee that their products last and perform as expected.

A couple years ago, for example, I purchased a pair of sandals from REI.  After limited use, my sandals had an ankle strap that broke. The brand is well known and adventure proven: Teva. Since I live in a four-season climate, they should have lasted longer than they did. Walking into the REI retail store in a much older pair of Tevas I wore when traveling to South America, I talked briefly with a salesperson in REI shoe department who found a replacement pair of a different model for me in minutes. No hassle. No runaround. Try that at a big box retailer or chain.

There’s just too much emphasis on “getting a job” these days.

Okay, so we’re at nearly 10 percent unemployment nationally (if you believe the Federal numbers), so many people are without a steady stream of bi-monthly paychecks. Yet, 90 percent of Americans who had a job when the economy tanked, still do. But for some that means being a wage serf, cubicle clone or working in the Dilbert world of dysfunctional corporate America – working hard to make someone else richer (and often, with ecological impacts). There’s too many CEO bonuses and none for the employees who clean the counters, work on the assembly lines (ideally making hybrid vehicles), or take care of customers. The vast majority of education system continues to be committed to helping people find jobs, not make a sustainble life, especially one that doesn’t destroy the planet or exploit people (though more are starting “sustainability curricula”).

What we need is less of an emphasis on transforming less-green jobs to more-green jobs for the plethora of job seekers. There’s nothing wrong with getting a job (there are a few great companies, some that even offer employee ownership and stock, in addition to addressing the development needs of their workforce).

But if you want to gain an upper hand on life, more self-employed or self-owned enterprises are discovered that you can keep more of your hard-earned money by working for yourself. As I write about in ECOpreneuring, doing so allows you to also reinvest our profits in ways that either restore the planet and/or improve the well being of people living in our community, nation and planet. These businesses have a triple bottom line and many have ditched the commute to some office, working, instead, from a home office.

If life’s a journey, Journey Inn — an eco-inn and retreat that’s designed with nature completely in mind, spirit and body – serves as a guide.

Located in Maiden Rock, Wisconsin, about an hour from St. Paul-Minneapolis, this Travel Green Wisconsin and Green Routes certified enterprise launched by John Huffaker and Charlene Torchia in 2006 artistically crafts a peaceful refuge to enhance our experiences with nature and allow our inner beings to breathe. Journey Inn is part restoration enterprise and part center for recreating our human soul in more meaningful ways.

I had the opportunity to stay at Journey Inn for a couple days this past September with my family, since we prefer ecotravel-oriented accommodation options. We hiked some of the abundant hiking trails on their sixty-six acre property that includes a spectacularly restored prairie and garden labyrinth. We sipped tea while relaxing in their gardens. We even shared a few of our cucumbers and tomatoes from Inn Serendipity with a couple celebrating their honeymoon there.

Millions of Americans are declaring financial sustainability, even if they don’t exactly call it that. After all, we can’t borrow our way out of debt.

We’re paying down or paying off credit cards. We’re getting rid of our mortgage or putting an extra payment toward the principal balance (which has huge cost savings advantages). Or we’re practicing other frugality rules. According to data from the Federal Reserve, the amount Americans owe on consumer loans and credit cards plummeted $21.6 billion in July of 2009 – the largest monthly drop in consumer debt since the Federal Reserve started to track it in 1943. The “cash for clunkers” will, no doubt, alter the outcomes for August and September, but the trend continues to be less appetite for debt, not more.

People are working to get the bankers out of our lives, demanding that we become someone other than a “consumer.” So while the Federal government continues to re-affirm their “wise” decisions to bailout bankers and big finance, Americans are choosing to fire their credit card companies and break their “death pledge” (aka mortgage) by paying it off early. Of course, there are also many Americans who are in so far over their heads that unfortunately, personal bankruptcy and home foreclosure are the only remedy.

I am, however, focusing on those who thrive in abundance, simplicity and sustainability when it comes to community, lifestyle and, yes, financial intelligence. As my wife and I write about in ECOpreneuring, you cannot have ecological sustainability without a large degree of social and economic equity. The ECOnomy is not about “free trade” but fair trade; it’s about commerce that restores the planet, not destroys it or exploits people.

You can join these financial freedom-seekers too, by practicing financial sustainability. As most of us intuitively recognize, the best things in life are free (or close to it).

Imagine that: Walking through a network of trails from our Wissahickon Farms Country Inn, a rustic private cabin nestled in the woods, to grab dinner in town more than a mile away where the restaurant, Indian Creek Orchard Winery and Grille, features mostly local ingredients to prepare their Elk burgers and homemade sauces and soups. We started our hike on the 98-mile Gandy Dancer State Recreational Trail which passes through an edge of the 30-acre Country Inn property, a property certified by Travel Green Wisconsin.

Given the bears in the area, my son and I had quite the adventure: he made a “bear stick” to defend ourselves on the rare chance we might encounter one. After dinner, we wandered down to Overlook Park, featuring the River Spirit sculpture, before continuing along the riverfront on yet another trail to the St. Croix National Scenic Riverway Visitors Center – spotting a bald eagle soaring overhead along the way.  Ecopreneurial enterprises filled up many of the storefronts we peaked into downtown.

Getting around town without touching a car is completely possible in St. Croix Falls, Wisconsin, rightfully earning its moniker, “the city of trails.” While some places aspire to be something they’re clearly not, nor ever have been, St. Croix Falls is a place that features what they have in abundance: their network of walking, jogging, biking and hiking trails – and nature.

In St. Croix Falls’ historic downtown area, you can park the car and spend the rest of the time on foot or bike as you discover a segment of the 1,000-mile Ice Age National Scenic Trail or the more than 10 miles of hiking trails in the Interstate State Park. Thanks to the spectacular St. Croix River, stunning coulees and “dalles” (ancient rock outcroppings), the community has emerged from its extractive history as a logging town and fur trading post to one of the premier places in the Midwest for the enjoyment of the outdoors, on foot, bike or in a kayak on the river.

Okay.  So, the shopping spree may be over.  It’s hard to pick up a newspaper or listen to a TV station that doesn’t have a story about it.  Meanwhile, advertisers keep putting things on sale to get us spending again.  However, millions of Americans are waking up with a debt-hangover and have adopted a new mantra: living within our means.  For the sustainability of our planet, let’s hope it lasts.

Whether its because of the recession, high energy prices, an awareness of the trash building up in our landfills or oceans, or because we’re without a job or forced to go on regular “furcations” (furlow based, unpaid vacations) — the equivalent of a pay demotion — many Americans are adopting a Fruglity is Freedom lifestyle that remarkably similar to a sustainable lifestyle.  It’s beginning to change what we value and how we place value on values.

Here’s a few of the Frugality Rules:

•  Paying off credit debt and possibly cutting up credit cards (after paying them off)

Once upon a time, most Americans never had credit cards — even one.  Those who did, had a fixed interest rate.  But a lot has changed, with plastic being the method of preference for millions of Americans, most of whom have more than one credit card.  All the cards these days have variable rates and all sorts of fees, too.  So, when the Fed comes around to raise interest rates to head off inflation, get ready to pay more for what you bought on credit.

Most of us have heard about the slow food movement where we savor the taste of a place, know our farmers and sip the wine slowly, not gulp down a beer.

But what about Slow Money?

In Woody Tasch’s visionary book, Inquiries into the Nature of Slow Money: Investing as if Food, Farms, and Fertility Mattered (Chelsea Green, 2008), he breaks from the grow-big-and-go-global-fast mode of industrial capitalism and industrial agriculture by providing a remarkable synthesis of the writings, ideas and practices from such authorities on the subject of soil, agriculture, community and commerce as Wendell Berry, Eliot Coleman, Gene Logsdon, Gary Snyder, E.F. Schumacher, Paul Hawken and David Suzuki – calling for and sharing examples of a new economy whereby capitalism creates and sustains life, not destroys it.

Tasch’s observation: “As it circulates the globe with ever accelerating speed, money is sucking the oxygen out of the air, the fertility out of the soil and the culture out of local communities.”

“In our devotion to money, market, and machine, we are destroying not only the fertility of the soil, but the fertility of our imaginations,” continues Tasch. “What is, in the farmer’s field, a struggle between economics and ecology becomes, in the investor’s mind, a struggle between quantity and quality, portfolios and possibilities, numbers and words.” Tasch goes on to document the widespread loss of topsoil and erosion of fertile land, noting that roughly a third of all farmland in the world has been degraded since World War II. “There is another kind of erosion at work here: erosion of social capital, erosion of community, erosion of an understanding of our place in the scheme of things.”

Expertly woven together like the rich tapestry of biological life abundant in a mere teaspoon of soil, Inquiries into the Nature of Slow Money tugs at our yearning to be connected to the land, to the soil and to the great food it can provide. It also explores our relationship to money and all the things it can, and cannot, buy.

Like millions of Americans, we’re celebrating July 4th, Independence Day.

However, we’re celebrating this national holiday by focusing on the many aspects of our life that, in various ways, have led us to quite a different vision for a sustainable tomorrow – complete with local, renewable energy and lots of delicious meals harvested within ten miles of where we live – if not from our own kitchen garden.  Sometimes we even celebrate July 4th with a rainbow.

Here’s how our Independence Day is different — and yours can be too:

•  Be energy independent by generating all our power with renewable energy systems.
For a vast portion of the United States, there is enough solar and wind energy to completely meet our needs right where we live.  True, adopting renewable energy will require an investment either personally or for your business if you work from home.  But with present Federal tax credits and many state incentives, the time couldn’t be better.  We completely power our Inn Serendipity Bed & Breakfast and Farm with solar electric and wind turbine systems.  In fact, we overproduce renewable energy to the tune of about 4,000 kWhs (kilowatt hours) a year.  We share the surplus with our neighbors.

I’m coming to the conclusion that there’s very little that’s sustainable about the company known as GM.

It’s frustrating and sad, because I was raised in the auto city and had family members who worked in the industry.  I even spent a summer at the GM Tech Center (working for then EDS as an intern at the time).  I’m perplexed by the company’s name which most of us recognize only as a vehicle company.  But it wasn’t always this way.

There was a time when GM was diversified, and innovative.  I was amazed by the poor decision making at GM when it recalled and promptly crushed their all-electric EV1s after bringing them to market in 1996.  I drove an EV1 in California; it rocked!  The company used to also make refrigerators starting in the 1920s under the Frigidaire brand and airplane components during WWII (my grandfather was an engineer who worked on a few).

So when, exactly, did the General Motors Corporation stop becoming a “generalist” industrial powerhouse making motors and instead, devote all its energies to making only motors in transportation vehicles and to lesser extent, but profitable one, vehicles for the military — you know, Humvees and the like?

There’s more to buying that high-tech gizmo or fancy new clothes, especially if you put it on plastic.   If you’re anything like the so-called average American with combined balances on your credit cards pushing upwards of $10,000 per household, then you’re paying a lot more than the purchase price after factoring in an exorbitant interest rate on the unpaid balance.  Just one credit card with a balance of $15,000 and a monthly minimum payment of $300 based on an interest rate of 13 percent would take nearly twenty years to pay off, amounting to nearly $9,000 in interest, according to the website Cardweb.com.

To save or spend?

This raging debate among economic recovery pundits mask the reality that based on our current “free trade” global economic system, what we really mean by spending is consuming.  And in this global free trade system, ecological costs are “externalized” if we use the correct economist’s jargon.  As a result, we pollute, destroy and exploit where ever we can.  If you can’t do this in the United States very easy thanks to national laws and regulations, well then, export your manufacturing and service operations to places that don’t have many, or any, regulations.  Then import these products back into the U.S. to sell at a big box store, plopped down where there used to be viable farmland.  For example, these BIG companies move operations to places where poor people can sort through toxic junk computers for scrap or to places where throwing something away can’t possibly ruin our own clean air or water in our communities.

According to Emily Kaiser’s analysis for Reuters:  “U.S. President Barack Obama needs to convince Americans to spend now and save later in order to get the U.S. economy back on solid footing.”  It doesn’t have to be this way.

After more than seven hundred hours of filming and editing, largely underwritten both by himself and those organizations supporting his visionary film-making endeavor, Chris Bedford has offered an inspiring documentary, Coming Home: E.F. Schumacher and the Reinvention of the Local Economy, where people are, once again, people, not reduced to “consumers” or “tax payers” (recently on the hook for billions of dollars of bailout money).

As an award-winning film maker for such films as What will we eat? and The Organic Opportunity, Bedford has honed his craft to capture both the pivotal work of the late E.F. Schumacher’s Small is Beautiful and subsequent endeavors of the E.F. Schumacher Society and the creation of a local economy in Great Barrington, Massachusetts.

While viewing the film Coming Home, officially released at the MOSES Organic Farming Conference in La Crosse, Wisconsin, I realized that this was no ordinary 37 minute documentary. It could very well be the start of a revolutionary way to view the local economy, starting with sustainable agricultural systems and the organic foods these farms provided to community residents and ending with BerkShares, a local currency. According to Coming Home, about 2 million BerkShares are now in circulation throughout Berkshire County. As of February 11, 2009, 100 BerkShares equal 95 U.S. dollars.

From provocative interviews, timely quotes and excerpts from E.F. Schumacher or from those in the community, Coming Home weaves a story of hope, empowerment and some practical ingenuity at just the right time when We the People are searching for solutions, turning not to Congress, but to our communities, and to Main Street, not Wall Street. Carefully selected footage and fine editing work makes for an engaging review, even for the most skeptical of viewers who may not see the power in communities that have their own farmers, radio station, interdependent retail district and currency.