But I don’t want to support the landfill economy. I want to support the restoration economy and, when I need to purchase things, support companies that care about the planet the way I do. Some of these companies break from this planned obsolescence mentality and profit obsession, companies like REI, or Recreation Equipment, Inc., where your love of the outdoors actually pays dividends to you, as a customer-member of the cooperative enterprise.

REI, the nation’s largest consumer cooperative, got its start in 1938 when a bunch of climbing buddies got together to buy some gear to explore the great outdoors. They support people, their community and the environment on which their enterprise is based. And they guarantee that their products last and perform as expected.

A couple years ago, for example, I purchased a pair of sandals from REI.  After limited use, my sandals had an ankle strap that broke. The brand is well known and adventure proven: Teva. Since I live in a four-season climate, they should have lasted longer than they did. Walking into the REI retail store in a much older pair of Tevas I wore when traveling to South America, I talked briefly with a salesperson in REI shoe department who found a replacement pair of a different model for me in minutes. No hassle. No runaround. Try that at a big box retailer or chain.

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Okay, so we’re at nearly 10 percent unemployment nationally (if you believe the Federal numbers), so many people are without a steady stream of bi-monthly paychecks. Yet, 90 percent of Americans who had a job when the economy tanked, still do. But for some that means being a wage serf, cubicle clone or working in the Dilbert world of dysfunctional corporate America – working hard to make someone else richer (and often, with ecological impacts). There’s too many CEO bonuses and none for the employees who clean the counters, work on the assembly lines (ideally making hybrid vehicles), or take care of customers. The vast majority of education system continues to be committed to helping people find jobs, not make a sustainble life, especially one that doesn’t destroy the planet or exploit people (though more are starting “sustainability curricula”).

What we need is less of an emphasis on transforming less-green jobs to more-green jobs for the plethora of job seekers. There’s nothing wrong with getting a job (there are a few great companies, some that even offer employee ownership and stock, in addition to addressing the development needs of their workforce).

But if you want to gain an upper hand on life, more self-employed or self-owned enterprises are discovered that you can keep more of your hard-earned money by working for yourself. As I write about in ECOpreneuring, doing so allows you to also reinvest our profits in ways that either restore the planet and/or improve the well being of people living in our community, nation and planet. These businesses have a triple bottom line and many have ditched the commute to some office, working, instead, from a home office.

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Located in Maiden Rock, Wisconsin, about an hour from St. Paul-Minneapolis, this Travel Green Wisconsin and Green Routes certified enterprise launched by John Huffaker and Charlene Torchia in 2006 artistically crafts a peaceful refuge to enhance our experiences with nature and allow our inner beings to breathe. Journey Inn is part restoration enterprise and part center for recreating our human soul in more meaningful ways.

I had the opportunity to stay at Journey Inn for a couple days this past September with my family, since we prefer ecotravel-oriented accommodation options. We hiked some of the abundant hiking trails on their sixty-six acre property that includes a spectacularly restored prairie and garden labyrinth. We sipped tea while relaxing in their gardens. We even shared a few of our cucumbers and tomatoes from Inn Serendipity with a couple celebrating their honeymoon there.

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Millions of Americans are declaring financial sustainability, even if they don’t exactly call it that. After all, we can’t borrow our way out of debt.

We’re paying down or paying off credit cards. We’re getting rid of our mortgage or putting an extra payment toward the principal balance (which has huge cost savings advantages). Or we’re practicing other frugality rules. According to data from the Federal Reserve, the amount Americans owe on consumer loans and credit cards plummeted $21.6 billion in July of 2009 – the largest monthly drop in consumer debt since the Federal Reserve started to track it in 1943. The “cash for clunkers” will, no doubt, alter the outcomes for August and September, but the trend continues to be less appetite for debt, not more.

People are working to get the bankers out of our lives, demanding that we become someone other than a “consumer.” So while the Federal government continues to re-affirm their “wise” decisions to bailout bankers and big finance, Americans are choosing to fire their credit card companies and break their “death pledge” (aka mortgage) by paying it off early. Of course, there are also many Americans who are in so far over their heads that unfortunately, personal bankruptcy and home foreclosure are the only remedy.

I am, however, focusing on those who thrive in abundance, simplicity and sustainability when it comes to community, lifestyle and, yes, financial intelligence. As my wife and I write about in ECOpreneuring, you cannot have ecological sustainability without a large degree of social and economic equity. The ECOnomy is not about “free trade” but fair trade; it’s about commerce that restores the planet, not destroys it or exploits people.

You can join these financial freedom-seekers too, by practicing financial sustainability. As most of us intuitively recognize, the best things in life are free (or close to it).

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Given the bears in the area, my son and I had quite the adventure: he made a “bear stick” to defend ourselves on the rare chance we might encounter one. After dinner, we wandered down to Overlook Park, featuring the River Spirit sculpture, before continuing along the riverfront on yet another trail to the St. Croix National Scenic Riverway Visitors Center – spotting a bald eagle soaring overhead along the way.  Ecopreneurial enterprises filled up many of the storefronts we peaked into downtown.

Getting around town without touching a car is completely possible in St. Croix Falls, Wisconsin, rightfully earning its moniker, “the city of trails.” While some places aspire to be something they’re clearly not, nor ever have been, St. Croix Falls is a place that features what they have in abundance: their network of walking, jogging, biking and hiking trails – and nature.

In St. Croix Falls’ historic downtown area, you can park the car and spend the rest of the time on foot or bike as you discover a segment of the 1,000-mile Ice Age National Scenic Trail or the more than 10 miles of hiking trails in the Interstate State Park. Thanks to the spectacular St. Croix River, stunning coulees and “dalles” (ancient rock outcroppings), the community has emerged from its extractive history as a logging town and fur trading post to one of the premier places in the Midwest for the enjoyment of the outdoors, on foot, bike or in a kayak on the river.

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Whether its because of the recession, high energy prices, an awareness of the trash building up in our landfills or oceans, or because we’re without a job or forced to go on regular “furcations” (furlow based, unpaid vacations) — the equivalent of a pay demotion — many Americans are adopting a Fruglity is Freedom lifestyle that remarkably similar to a sustainable lifestyle.  It’s beginning to change what we value and how we place value on values.

Here’s a few of the Frugality Rules:

•  Paying off credit debt and possibly cutting up credit cards (after paying them off)

Once upon a time, most Americans never had credit cards — even one.  Those who did, had a fixed interest rate.  But a lot has changed, with plastic being the method of preference for millions of Americans, most of whom have more than one credit card.  All the cards these days have variable rates and all sorts of fees, too.  So, when the Fed comes around to raise interest rates to head off inflation, get ready to pay more for what you bought on credit.

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But what about Slow Money?

In Woody Tasch’s visionary book, Inquiries into the Nature of Slow Money: Investing as if Food, Farms, and Fertility Mattered (Chelsea Green, 2008), he breaks from the grow-big-and-go-global-fast mode of industrial capitalism and industrial agriculture by providing a remarkable synthesis of the writings, ideas and practices from such authorities on the subject of soil, agriculture, community and commerce as Wendell Berry, Eliot Coleman, Gene Logsdon, Gary Snyder, E.F. Schumacher, Paul Hawken and David Suzuki – calling for and sharing examples of a new economy whereby capitalism creates and sustains life, not destroys it.

Tasch’s observation: “As it circulates the globe with ever accelerating speed, money is sucking the oxygen out of the air, the fertility out of the soil and the culture out of local communities.”

“In our devotion to money, market, and machine, we are destroying not only the fertility of the soil, but the fertility of our imaginations,” continues Tasch. “What is, in the farmer’s field, a struggle between economics and ecology becomes, in the investor’s mind, a struggle between quantity and quality, portfolios and possibilities, numbers and words.” Tasch goes on to document the widespread loss of topsoil and erosion of fertile land, noting that roughly a third of all farmland in the world has been degraded since World War II. “There is another kind of erosion at work here: erosion of social capital, erosion of community, erosion of an understanding of our place in the scheme of things.”

Expertly woven together like the rich tapestry of biological life abundant in a mere teaspoon of soil, Inquiries into the Nature of Slow Money tugs at our yearning to be connected to the land, to the soil and to the great food it can provide. It also explores our relationship to money and all the things it can, and cannot, buy.

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Like millions of Americans, we’re celebrating July 4th, Independence Day.

However, we’re celebrating this national holiday by focusing on the many aspects of our life that, in various ways, have led us to quite a different vision for a sustainable tomorrow – complete with local, renewable energy and lots of delicious meals harvested within ten miles of where we live – if not from our own kitchen garden.  Sometimes we even celebrate July 4th with a rainbow.

Here’s how our Independence Day is different — and yours can be too:

•  Be energy independent by generating all our power with renewable energy systems.
For a vast portion of the United States, there is enough solar and wind energy to completely meet our needs right where we live.  True, adopting renewable energy will require an investment either personally or for your business if you work from home.  But with present Federal tax credits and many state incentives, the time couldn’t be better.  We completely power our Inn Serendipity Bed & Breakfast and Farm with solar electric and wind turbine systems.  In fact, we overproduce renewable energy to the tune of about 4,000 kWhs (kilowatt hours) a year.  We share the surplus with our neighbors.

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It’s frustrating and sad, because I was raised in the auto city and had family members who worked in the industry.  I even spent a summer at the GM Tech Center (working for then EDS as an intern at the time).  I’m perplexed by the company’s name which most of us recognize only as a vehicle company.  But it wasn’t always this way.

There was a time when GM was diversified, and innovative.  I was amazed by the poor decision making at GM when it recalled and promptly crushed their all-electric EV1s after bringing them to market in 1996.  I drove an EV1 in California; it rocked!  The company used to also make refrigerators starting in the 1920s under the Frigidaire brand and airplane components during WWII (my grandfather was an engineer who worked on a few).

So when, exactly, did the General Motors Corporation stop becoming a “generalist” industrial powerhouse making motors and instead, devote all its energies to making only motors in transportation vehicles and to lesser extent, but profitable one, vehicles for the military — you know, Humvees and the like?

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There’s more to buying that high-tech gizmo or fancy new clothes, especially if you put it on plastic.   If you’re anything like the so-called average American with combined balances on your credit cards pushing upwards of $10,000 per household, then you’re paying a lot more than the purchase price after factoring in an exorbitant interest rate on the unpaid balance.  Just one credit card with a balance of $15,000 and a monthly minimum payment of $300 based on an interest rate of 13 percent would take nearly twenty years to pay off, amounting to nearly $9,000 in interest, according to the website Cardweb.com.

To save or spend?

This raging debate among economic recovery pundits mask the reality that based on our current “free trade” global economic system, what we really mean by spending is consuming.  And in this global free trade system, ecological costs are “externalized” if we use the correct economist’s jargon.  As a result, we pollute, destroy and exploit where ever we can.  If you can’t do this in the United States very easy thanks to national laws and regulations, well then, export your manufacturing and service operations to places that don’t have many, or any, regulations.  Then import these products back into the U.S. to sell at a big box store, plopped down where there used to be viable farmland.  For example, these BIG companies move operations to places where poor people can sort through toxic junk computers for scrap or to places where throwing something away can’t possibly ruin our own clean air or water in our communities.

According to Emily Kaiser’s analysis for Reuters:  “U.S. President Barack Obama needs to convince Americans to spend now and save later in order to get the U.S. economy back on solid footing.”  It doesn’t have to be this way.

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As an award-winning film maker for such films as What will we eat? and The Organic Opportunity, Bedford has honed his craft to capture both the pivotal work of the late E.F. Schumacher’s Small is Beautiful and subsequent endeavors of the E.F. Schumacher Society and the creation of a local economy in Great Barrington, Massachusetts.

While viewing the film Coming Home, officially released at the MOSES Organic Farming Conference in La Crosse, Wisconsin, I realized that this was no ordinary 37 minute documentary. It could very well be the start of a revolutionary way to view the local economy, starting with sustainable agricultural systems and the organic foods these farms provided to community residents and ending with BerkShares, a local currency. According to Coming Home, about 2 million BerkShares are now in circulation throughout Berkshire County. As of February 11, 2009, 100 BerkShares equal 95 U.S. dollars.

From provocative interviews, timely quotes and excerpts from E.F. Schumacher or from those in the community, Coming Home weaves a story of hope, empowerment and some practical ingenuity at just the right time when We the People are searching for solutions, turning not to Congress, but to our communities, and to Main Street, not Wall Street. Carefully selected footage and fine editing work makes for an engaging review, even for the most skeptical of viewers who may not see the power in communities that have their own farmers, radio station, interdependent retail district and currency.

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True, some of the proposed Federal spending will be devoted to the “green economy,” providing a boost to renewable energy production, energy efficient construction and more fuel efficient transportation.  But the ecopreneurs my wife and I interviewed for our ECOpreneuring book have discovered that the “triple bottom line” approach to running an enterprise is more resilient to economic (or ecological) shocks — like the ones occurring around the world at an accelerating pace.

For example, take Small Potatoes Urban Delivery, or SPUD for short, founded by ecopreneur David Van Seters.  Already North America’s largest online organic home grocer, SPUD merged with Organic Express and Westside Organics in 2008. With the amalgamation, SPUD now serves four major U.S. west coast markets: San Francisco, Los Angeles, Seattle and Portland.

In these times of change and challenges, we need success stories.  Here’s the story of SPUD founder David Van Seters, adapted from ECOpreneuring:

Small Potatoes Urban Delivery, or SPUD, is no ordinary delivery service. First, they promote organic food with free home delivery. Second, they sell food grown or produced by local or regional farmers, whenever possible. Their business model intersects the double-digit growth in organic food and the buy-local movement, while reducing carbon emissions and urban congestion through their resource-efficient delivery service. Topping it off, SPUD harnesses the Internet to offer customers the opportunity to customize their orders with a guarantee of satisfaction.

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Have you ever wondered about Mother Nature’s counterpart, Father Nature?

Look no further than ecologist and artist of nature, Steven Apfelbaum. You could even call him Father Nature. His book, Nature’s Second Chance: Restoring the Ecology of Stone Prairie Farm (Beacon, 2009), offers an engaging and refreshingly personal narrative of how, as humans, we can reconnect with the land, our community, and our true selves through restoration work on the land. (The book is also available as an eBook.)

“Dirty hands and sweat welded my relationship with Stone Prairie Farm … where I have worked to give nature a second chance,” writes Apfelbaum in the book’s Introduction. “My years of planting, of nurturing the resurgence of prairie, wetland, and forest cover where eroded fields once lay exposed, have created a deep, direct connection to nature.” The land became his home, love, passion, and peace — even the humble beginnings for his livelihood after launching the ecological consulting firm, Applied Ecological Services, Inc., and Taylor Creek Restoration Nurseries — both exemplary triple bottom businesses.

Apfelbaum’s inspiration, like many in his field, was renowned conservationist Aldo Leopold who so clearly enunciated a vision for a land ethic to guide our human relationship with all of nature: “A thing is right when it tends to preserve the integrity, stability, and beauty of the biotic community. It is wrong when it does otherwise.”

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While there are some who say we will (or should) travel less in the coming years — and perhaps some of us will — let’s not forget that the travel industry is the second largest industry on this planet after the industrial-military complex. It’s vitally important to many communities, businesses and organizations, ours included. We operate Inn Serendipity Bed & Breakfast, completely powered by the wind and sun.

My first post on ecotourism presented an approach to travel that sustains, enhances or restores diverse ecological systems, preserves the economic and social well-being of the local and global community, and fosters a greater understanding on the part of the traveler of nature, culture or the community visited. It’s the “triple bottom line of profits, planet and people” I write about in ECOpreneuring, applied to the travel industry.

This type of travel usually provides the ecotravelers with authentic experiences (read: not merely heads on beds) and the travelers themselves participate in the renewal, restoration or revitalization process underway by the community, business or organization. Ecotourism is a departure from the consumption and luxury focus of the mainstream tourism industry that touts all-inclusive resorts and 4-star amenities with little or no thought given to paying livable wages to employees or producing some of their own energy on site.

Since piloting a green travel program in 2007, the State of Wisconsin’s Department of Tourism, through their Travel Green Wisconsin program, has provided a framework by which already green tourism related businesses can be more easily found while those enterprises that recognize that there’s more green in going green can follow detailed certification requirements to embark on their journey to evolve, as all organizations will need to do sooner, or later, as a restorative enterprise that follows not just the laws of supply and demand, but also the laws of nature.

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I was, before I launched by own dream green business and starting making time to smell the flowers and eat the strawberry.

Here are 5 tips to start a green business based on my experiences and book, ECOpreneuring: Putting Purpose and the Planet before Profits:

(1) Follow your Earth Mission.
Wealth without purpose is poverty. Who wants to be the richest person in the cemetery? Turn your passions and sense of purpose into an enterprise. Ecopreneurs craft an “Earth Mission” to use their business as a catalyst make the world a better place, often defining success qualitatively, not quantitatively.

(2) Operate your green business with a triple bottom line: people, planet and (some) profits.
Rather than the purpose of business to simply generate profits, sustainable businesses thrive in a restoration ECOnomy based on restoring or enhancing the planet, providing fair and equitable relationships amongst all stakeholders, and generate profits to sustain the business and its mission (in various ways, to make the world a better place).

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]]> http://ecopreneurist.com/2008/12/17/5-tips-for-fortunate-ecopreneurs/feed/ http://sustainablog.org/2008/12/16/sustainable-business-movement-born-in-philadelphia/ http://sustainablog.org/2008/12/16/sustainable-business-movement-born-in-philadelphia/#comments Wed, 17 Dec 2008 02:36:47 +0000 Brian Baughan http://sustainablog.org/2008/12/16/sustainable-business-movement-born-in-philadelphia/ As some people in sustainability circles know, Philadelphia is not just the birthplace of America, but also a vanguard city of what is often referred the Living Economy movement, or the local ECOnomy.

Under the direction of Philly’s White Dog Cafe, its proprietor Judy Wicks, and other local pioneers, a sustainable business network has served as a prototype for a local Living Economy that advances the triple bottom line (”People, Places, Profit”).  This group has proven that business owners and entrepreneurs can be green and socially conscious and still be prosperous.

Wicks founded the White Dog Cafe in 1983. It subsequently grew from a coffee-and-muffin shop to a full-service restaurant serving organic and locally produced food. Committed to supporting humane farming practices, Wicks continued to search out the right food vendors until she could say for sure that the White Dog featured a cruelty-free menu. Her restaurant continued to reap profits, but she wasn’t content with simply staking out a market niche. She also wanted to share the knowledge she had acquired with other businesses, even if that meant helping out the competition.

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]]> http://sustainablog.org/2008/12/16/sustainable-business-movement-born-in-philadelphia/feed/ http://sustainablog.org/2008/12/03/its-time-for-rewealth-a-book-destined-to-change-the-21st-century-for-the-better/ http://sustainablog.org/2008/12/03/its-time-for-rewealth-a-book-destined-to-change-the-21st-century-for-the-better/#comments Thu, 04 Dec 2008 00:52:11 +0000 John Ivanko http://sustainablog.org/2008/12/03/its-time-for-rewealth-a-book-destined-to-change-the-21st-century-for-the-better/

We need to start using the R-words more and D-words less.

More restoration, revitalization, renovation, and remediation, and much less development, depletion, or degradation — those directives of the 20th Century that have wrought incredible damage on both the planet and its inhabitants.

That’s the message delivered by author and international speaker, Storm Cunningham, in his latest book, reWealth! It’s his follow-up to the acclaimed Restoration Economy, the first book to document the eight giant, fast-growing industries in the “restoration economy” that are renewing our natural and built environments.

Given the widespread destruction of healthy ecosystems and therefore, healthy integrated communities, we need to move beyond the status quo of simply conservation or “sustainability” to establish both the process and program of building reWealth in the restoration economy, advises Cunningham.

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]]> http://sustainablog.org/2008/12/03/its-time-for-rewealth-a-book-destined-to-change-the-21st-century-for-the-better/feed/ http://sustainablog.org/2008/11/19/dont-worry-be-happy-surviving-the-financial-crisis/ http://sustainablog.org/2008/11/19/dont-worry-be-happy-surviving-the-financial-crisis/#comments Thu, 20 Nov 2008 04:12:42 +0000 John Ivanko http://sustainablog.org/2008/11/19/dont-worry-be-happy-surviving-the-financial-crisis/ Are you surviving the financial crisis?

While the mainstream media seem more interested in spinning stories of foreclosures, bankruptcies and the like, millions of Americans who have gone green in either their homes, lifestyles or businesses have discovered a degree of sustained prosperity, security and stability, despite the tough times both nationally and globally. That’s not to say they’re living high on the land. But that’s the whole point for many who have chosen to live lean, green, and with the health of their community in mind, focusing on what they value, not on what they can consume next.

There’s Tazza D’oro, the fair trade and community-focused coffee house I just visited in Pittsburgh, where sales are up by double digits; this, despite the restaurant industry as a whole seeing sales plummet by about 43 percent last I checked with the National Restaurant Association. New Society Publishers, the publisher of my latest books ECOpreneuring and Rural Renaissance, both printed on 100 percent post consumer waste recycled paper, continues to prosper, perhaps even more so with books that provide positive solutions for people hungry to make a difference. For people who took their early summer 2008 Economic Stimulus Package check and invested it in energy efficiency and conservation, paid off a credit card balance, or like my wife and I, added a photovoltaic system to power our all-electric CitiCar, we realized both a return on our investment and return on environment while needing less money to pay the bankers or utility companies.

Here’s what I’ve learned from both personal experience over the past twelve years and in talking with many others about how to survive a financial crisis:

(1) Invest in the future and in your community

In a time when 401ks are quickly turning into 101ks, many Americans are exiting the debt-based economy, paying off credit cards, canceling car loans, paying down mortgages. Suddenly, when we don’t need to earn money to pay the banks, we rediscover what freedom means. We don’t save for the future, we invest in the one we want to live in, filled with green building materials, fairly traded products, and crafted as a part of the restoration and reuse, place-based economy, sometimes costing us only pennies on the dollar. From an old building turned we into a strawbale greenhouse heated by solar thermal system and biodiesel (we make with a neighbor) to various renewable energy systems, we are pleased — happy — that what we invest in does, in fact, make the world just a little better.

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]]> http://sustainablog.org/2008/11/19/dont-worry-be-happy-surviving-the-financial-crisis/feed/ http://sustainablog.org/2008/11/12/think-local-first-in-baltimore-or-anywhere-usa/ http://sustainablog.org/2008/11/12/think-local-first-in-baltimore-or-anywhere-usa/#comments Wed, 12 Nov 2008 18:24:18 +0000 John Ivanko http://sustainablog.org/2008/11/12/think-local-first-in-baltimore-or-anywhere-usa/ It’s time to join tens of millions of Americans who are rediscovering commerce in a local ECOnomy where customers are not treated like “consumers,” but rather as friends, fellow citizens, or neighbors.

While visiting a good friend in Baltimore, Maryland, my family and I wandered the narrow streets of Fell’s Point, the eclectic and artistic enclave and community that offers a more laid back vibe than the festive and equally bustling Baltimore Inner Harbor, peppered with national franchised restaurants and retail chain stores. As travelers, we recognized how the “buy local” movement echoes the growing ecotravel movement, allowing us to experience an authentic sense of place, supporting the restoration and redevelopment of neighborhoods and preserve one-of-a-kind businesses that create one-of-a-kind communities.

We ended up spending most of our day in Fell’s Point where the somewhat Bohemian community seemed to soak up its reputation not just for its retail district and overall attractiveness to hang out or go jogging, biking, or strolling. It’s one of the places where buying local thrives as Buy Local Baltimore, a project of the Chesapeake Sustainable Business Association. Buy Local Baltimore is an educational and marketing campaign designed to encourage area residents to patronize local independent businesses in an effort to improve the quality of life in Baltimore neighborhoods and enhance the economic vitality of the greater Baltimore region. Baltimore’s take on building a more vibrant local economy with small business entrepreneurship reflects the larger movement afoot nationally which often emerges from such organizations as the Business Alliance for Local Living Economies (BALLE).

We ducked into artisanal shops, learned about the history of the area at the Fell’s Point Maritime Museum and sipped a cafe mocha at the Daily Grind, featuring coffee roasted right in town and served up with a smile and a discount for bringing in my own mug. For dinner we savored locally harvested steamed mussels at Bertha’s — even my young son enjoyed one.

We picked up a card from the Buy Local Baltimore which nicely summarizes some of the many reasons why we could do a little more commerce in our communities (instead of shopping at big box stores where most of the money, especially those profits, leaves our community):

1. Keeping money in the neighborhood.

On average, for every $100 spent at a locally owned business, $45 stays in the community according to Buy Local Baltimore. For a chain store, less than $14 stays in the community.

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