Editor’s note: The opinions in this post do not reflect those of Crafting a Green World as a whole or other writers on the CAGW team.

It can be hard to be an indie crafter these days. Perhaps Oilily will steal your designs and resell them as cheap knock-offs, perhaps somebody will smear your name all over the Internet because you disagree about the usage of the word craftivism, perhaps someone else will comment on one of your blog posts and call you retarded because you object to wool felt.

And then, just when you’re feeling better about all of that, Etsy will steal some of your hard-earned money.

What’s up with that, Etsy?

Now, I understand that technology is complicated. And I understand that Internet Explorer, although it’s the standard browser that most people, especially the internet un-savvy (Hi, mom!), use, basically blows. And I understand that when Internet Explorer updates, or Bill Gates sneezes, or the stars misalign, web sites tend to go all to hell for a while until some other programmer writes a fix.

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A Green Printer interview with Carmen Spagnola, entrepreneur and owner of m.

1. What made you want to start m?
I started m because I was a frustrated consumer.  I decided that  if I want to have access to smarter, more beautifully designed, more  responsible products and amenities for my home and family, I was going
to have to create more demand.  Markets are a bit of a chicken-and-egg  relationship.  Many retailers will tell you that they only provide  what their customers want.  That is only part of my modus operandi.
I want to showcase the possibility of a better performing future, so  much of what I sell and promote is currently considered ahead of the market.  But how will the market know what it wants if we don’t inspire it to want more?

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Now there’s a new eco-friendly place where you might be able to afford them.  Newly launched, Ecosteal.com sells modern, eco-friendly products featured one-at-a-time at 40-80% off retail price, until they sell out or 9am the next day.

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I had an opportunity to talk with Ina, one of the founders of M641, and learned more about the designs, the philosophy and the friendship that foster feel good fashions and plaid with a pulse.

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According to Environmental Leader, the new report titled “Getting From Green To Gold: Retail Success Factors and Outcomes” lists the six key focus areas for retailers:

• Adopt enterprise-wide policies for green sourcing/procurement (59%)
• Institute eco-friendly mandates for waste management (54%)
• Institute eco-friendly mandates around packaging (48%)
• Redesign the retail supply chain to align with green/responsible mandates (41%)
• Offer eco-friendly end-of-life product programs to customers (41%)
• Redesign store facilities and infrastructure around sustainability goals (35%)

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I am all about buying local and in particular, I am a big supporter of local farmers. I’ve always seen Wal-Mart as the antithesis of my beliefs in creating a more regionally economically sustainable culture.

When a press release came through from Wal-Mart announcing their commitment to increase their use of local farmers to provide fresh produce, I was skeptical.

However, in doing a little research for this post, I visited the Wal-Mart website and found that they have an entire section devoted to sustainability. Okay. That is good. You can see that they are going to great lengths to at least appear to be implementing more sustainable activities across the board. But one could argue that these are all either cost-saving measures or done to be SC or Sustainable Correct, which is important to their marketing and PR efforts.

This cynical view of things aside, one could also argue that anything Wal-Mart implements on a corporate level will have a pretty big impact on whatever local economies they might otherwise be harming.

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For many Chicagoans, this announcement may alter the perception of a large grocery chain not known for being particularly green. In the Second City, Dominick’s is sort of the Pepsi to to Jewel-Osco’s Coke. These two large mainstream grocery stores are known for having stores in many of the city’s neighborhoods, and for serving very large portions of the populace with conventional packaged food and some organic produce. If you’re not a dedicated organic foodie doing your shopping at Whole Foods or Trader Joe’s (or at farmer’s markets or CSAs), chances are you’re a Dominick’s or Jewel regular.

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However, I got a very different story. Brilliant Earth has been entirely boot-strapped, although that adjective doesn’t seem apt for a company that sells beautiful products, has an elegant identity system, and does business via a beautiful website.

Brilliant Earth sells conflict-free diamonds, which are mined in Canada in accordance with environmental laws as well as jewelry made of “renewed” gold and platinum, i.e., recycled metals.

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