How To Package A Green Product
We’re green entrepreneurs right? We eschew over-packaging. We skip the plastic overwrap. We limit the packing materials. We think reusable.
But…will consumers pay for it?
A recent Nielsen study shows that half of all US consumers would give up all convenience packaging if it would benefit the environment.
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- 58 percent feel that packaging designed for easy stacking/storing at home is dispensable
- 55 percent would give up packaging that can be used for cooking, or doubling as a re-sealable container
- 53 percent don’t need packaging designed for easy transport
